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Campaign Title Brand Agency

MARKETERS  

Marketing, Brand and Communications Strategy

 Division 01-01: IMC Brand Strategy-Global or National

Incredibly Tough Corning Doremus

 Division 01-02: Thought Leaders Marketing Strategy

Reimagining Digital to Transform the Largest Businesses in the World PwC N/A

Marketing Activation

Division 02-01: Customer Acquisition or Retention Campaigns

Ultimate Van Giveaway Ferguson N/A

Division 02-02: Brand Relaunch Product/Company

Optima Healthcare Solutions Expands into New Markets with Bold Rebrand Optima Healthcare Solutions N/A

Division 02-03: New Launch Product/Company

That's What Happens When You Dream Gig Comcast Business Ogilvy & Mather, Digitas, Spark
     

MARKETERS, AGENCIES, AND OTHER PROVIDERS

Integrated Marketing Communications

Division 01-01: Integrated Comm Prog $100K - $250K

What's Hiding in Your Concrete? USG Structural Panels gyro

 Division 01-02: Integrated Comm Prog $250K - $1 million

The Business Impact of Empathy Businessolver Edelman

Division 01-03: Integrated Comm Prog $1 million - $5 million

Project: Set the Page Free Xerox Y&R

Corporate Brand/Identity

Division 02-01: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline

Boeing Data AnalytX Boeing N/A

Division 02-02: Corporate Branding Campaign, US or Global

Born to Move - APTIV at CES APTIV George P. Johnson Experience Marketing

Division 02-03: Corp Comm or ProBono Campaign

Hope Is Medicine The Make-A-Wish Foundation gyro

Internal Branding and Communications

 Category 03: Internal Branding and Employee Communications

XLNT St. Joseph's Hospital Ayni Brigade

Demand Generation

Division 04-01: Multi-Channel Lead Gen, Small Business

ADP "HR for a New Day" Campaign ADP gyro: cincinnati

Division 04-02: Multi-Channel Lead Gen, Large Enterprise

Research Backed, Content-led Integrated Marketing Campaign to Generate New Business Opportunities for IoT WoRKS HCL  Plus One Degree

Web Presence

Division 05-01: Microsite or Landing Page

A Safe Passage to Awareness Trelleborg Marine Systems Stein IAS

Division 05-02: Website, Under $100K

HomeGrown Cotton website HomeGrown Cotton PJA Advertising + Markerting

Division 05-03: Website, Over $100K

Visit California: Industry Website Redesign Visit California Mindstream Interactive

Direct Response Marketing

 Division 06-01: Direct Mail, Flat or Dimensional

SD-WAN By the Numbers Comcast Business Digitas

 Division 06-02: Email, Lead Generation/Nurture

2018 B2 Awards-HCL TECHNOLOGIES LTD-DIGITAL MARKETING HCL Technologies Ltd  N/A

 Division 06-04: Content Marketing

Hartford Funds Human-Centric Insights Program Hartford Funds BouchezPage

Face-to-Face Marketing

Division 07-01: Integrated Trade Show Mktg Prog

Run Your World John Deere Construction gyro

Division 07-02: Trade Show Exhibit

Hill's Pet Nutrition at North America Veterinary Conference 2017 Hill's Pet Nutrition 3D Exhibits

Division 07-03: Proprietary Company Event, Single/Series

The IDEAL National Championship IDEAL Electrical Schafer Condon Carter

Sales Enablement Tools

Division 08-01: Brochure-Capabilities, Product, Equipment or Parts Catalog, or Technical Bulletins

EnShield Sales Enablement Toolkit EnShield Mower

Division 08-02: Product/Service Demo (online/video/presentation)

Skyview VR Boeing N/A

Division 08-03: Channel Partner Engagement Program

Microsoft Surface global demand generation engine Microsoft Devices The Marketing Practice, Inc.

Digital Advertising

Category 09: Digital Advertising Program or Campaign

Project: Set the Page Free Xerox Y & R

Search Advertising - SEM or SEO

Category 10: Search Advertising-SEM or SEO

Equipment Depot PPC Campaign Equipment Depot Think Versatile

Print Advertising

Division 11-01: Half-Page or Full Page, Single

Run Your World John Deere Construction gyro

Division 11-02: Half-Page or Full Page, Campaign

Hiscox I'mpossible Print Campaign Hiscox gyro: new york

Division 11-03: Spread or Larger, Single or Campaign, Series

Clear the Air Neste Renewable Diesel gyro

Broadcast Advertising (TV, Cable, Radio - Campaign or Spot)

Category 12: Broadcast Advertising (TV, Cable, Radio-Campaign or Spot)

Beneficial Bank: Television Beneficial Bank BouchezPage

Away-From-Home Advertising (Program or Campaign)

Category 13: Away-from-Home Advertising (Program or Campaign)

Fearless Girl State Street Global Advisors McCann

Video (Individual Video, Campaign or Web-Based)

Category 14: Video (Individual video, campaign or web based)

SnotBot Intel Doremus

Other Digital Marketing Tools or Programs (Presentations or Electronic)

 Category 15: Other Digital Marketing Tools or Programs (Presentations or Electronic)

Launching Amplify - The New GT Employee Advocacy Program Grant Thornton  N/A

Social Media Program or Campaign (Facebook, LinkedIn, Instagram, or Twitter)

Division 16-01: Integrated Social-Media Programs or Campaigns

Fearless Girl State Street Global Advisors McCann

Division 16-02: Facebook, Linkedin or Twitter Program

Bosch Professional: Connected tools & 2017 Facebook campaign Bosch Professional Clear B2B

Public Relations Program or Campaign

Category 17: Public Relations Program or Campaign

You Are How You Eat Ingredion Stein IAS

Custom Publishing - B2B Custom Magazine or Book, Print or Electronic

Category 18: Custom Publishing-B2B Custom Magazine or Book, Print or Electronic

Hartford Funds Human-Centric Insights Magazine Hartford Funds BouchezPage

Promotional and Incentive Marketing

Category 19: Promotional & Incentive Marketing

The Future Is Simple SAP Digital Ayni Brigade

Sponsorship Campaign or Program (Sports, Charity, Cause, or Business)

Category 20: Sponsorship Campaign or Program (Sports, Charity, Cause, or Business)

Grant Thornton and The National Center for the Middle Market Grant Thornton N/A

Miscellaneous

Division 21-01: Posters, Photography, Illustrations

Status Go Grant Thornton gyro

Division 21-02: Agency Promotion

Fahlgren Mortine B2B Peer Summit N/A Fahlgren Mortine

Artificial Intelligence (Program or Campaign)

Category 22: Artificial Intelligence (Program or Campaign)

Alan the Feeling Machine Stein IAS N/A

Augmented Reality - computer-generated image of the real world

Category 23: Augmented Reality - computer-generated image of the real world

Run Your World John Deere Construction gyro

Data/Analytics (use of to build programs or campaigns)

Category 24: Data/Analytics (use of to build programs or campaigns)

Driving Deeper Customer Engagement with Purposeful Relevance Samsung Business Merkle

Innovation (Program, Idea, Campaign, or Insight)

Category 25: Innovation (Program, Idea, Campaign, or Insight)

S&P Global Platts - Market Masters S&P Global N/A

People-based Marketing (marketing system centered around individual customer)

Category 27: People-based Marketing (marketing system centered around individual customer)

You Are How You Eat Ingredion Stein IAS

Account-based Marketing (individual prospect or customer programs)

Category 28: Account-based Marketing (individual prospect or customer programs)

There's a Champion in Here Champion Auto Parts Innocean

ROI/Growth (programs or campaigns that generated high)

Category 29: ROI/Growth (programs or campaigns that generated high)

Equipment Depot Digital Transformation Equipment Depot Think Versatile

 New Product Launches/Relaunches

Category 30: New Product Launches/Relaunches

Authorize.net Upsell Campaign Authorize.net 90octane

TOP AWARDS

Category 1: CORPORATE MARKETER OF THE YEAR

Large: $1 Billion and Over Grant Thornton  
Small: Under $1 Billion Hiscox  

Category 2: AGENCY OF THE YEAR

Large: $25 Million and Over gyro  
Small: Under $25 Million Stein IAS  

Category 3: INDIVIDUAL MARKETER OF THE YEAR

Marketer of the Year Stephen Tisdalle
CMO, State Street Global Advisors
 
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