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2019 B2 Award Finalists

Section 1: Marketers

Category 1: Marketing, Brand and Communications Strategy

Division 1-1: Integrated Marketing Communications Brand Strategy, Global or National

FINALISTS

  • Google Advertising Portfolio Rebrand 
    Google
  • IBM Garage 
    IBM Originals
  • The Science Behind Science Fiction 
    TE Connectivity; Pure Growth Creative (New York); DWA Media (Boston)

Division 1-2: Thought Leaders Marketing Strategy

FINALISTS

  • A Crowdsourced Cyber Thought Leadership Community 
    CLX Forum (Cybersecurity Leadership Exchange Forum)
  • A Thought Leader Across Disciplines 
    Goldman Sachs; Forsman & Bodenfors
  • Grain Bin Safety Week 2019 
    Nationwide
Category 2: Marketing Activation

Division 2-1: Customer Acquisition or Retention Campaigns

FINALISTS

  • Domino Forever 
    IBM Originals
  • Paid Search Campaigns
    Equipment Depot
  • Uncovering the FastPay Network: Briefcase Campaign
    FastPay

Division 2-2: Brand Relaunch

FINALISTS

  • Google Advertising Portfolio Rebrand
    Google
  • Many Questions. One Answer
    Constellation; Weber Shandwick
  • Right by You
    Sentry Insurance; gyro:Chicago

Division 2-3: Product/Company Launch

FINALISTS

  • Clear the Air
    Neste Renewable Diesel; gyro:Chicago
  • Share the Chemistry: Bringing Business Chemistry to Life 
    Deloitte; Grey Market Digital; Hill & Knowlton; Capstrat; Fortier PR
  • The SafeTug 360⁰ Video Experience 
    Trelleborg Marine & Infrastructure; Stein IAS

Section 2: Marketers, Agencies, and Other Providers

Category 1: Integrated Marketing Communications

Division 1-1: Integrated Communications Program, Under $250K

FINALISTS

  • AXIS Cyber Center of Excellence 
    AXIS Capital; Atmosphere Proximity
  • Domino Forever 
    IBM Originals
  • LET DEMAND FLOW 
    ABB; Stein IAS

Division 1-2: Integrated Communications Program, $250K - $1M

FINALISTS

  • Accelerating Growth 
    Equipment Depot; Think Versatile
  • Military to Civilian
    Wisconsin Economic Development Corporation; Nelson Schmidt Inc.
  • You Don't Know Jack
    IBM Originals

Division 1-3: Integrated Communications Program, Over $1M

FINALISTS

  • It's not Status Quo. It's Status Go. 
    Grant Thornton; gyro:Chicago
  • Square and Fair 
    Square; gyro:London
  • The Science Behind Science Fiction 
    TE Connectivity; Pure Growth (New York); DWA Media (Boston)
Category 2: Corporate Brand Identity

Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline

FINALISTS

  • Alpha Bravo Collins 
    Collins Aerospace; Iris Worldwide
  • Introducing DFIN
    Donnelley Financial Solutions to DFIN; McMillan, Weber Shandwick
  • We Make Brand System 
    We Make - Autism at Work; Atmosphere Proximity

Division 2-2: Corporate Branding Campaign, US or Global

FINALISTS

  • Cognizant Brand Campaign 
    Cognizant; Atmosphere Proximity
  • Google Advertising Portfolio Rebrand
    Google
  • It's not Status Quo. It's Status Go.
    Grant Thornton; gyro:Chicago

Division 2-3: Corporate Communications or Pro Bono Campaign

FINALISTS

  • Hope is Medicine 
    Make a Wish Foundation; gyro:Chicago
  • Somewhere To Believe In 
    winnyc.org; Stein IAS
  • We Work For Earth 
    Republic Services; Stein IAS
Category 3: Employer Marketing

Division 3-1: Employer Branding or Internal Communications Program

FINALISTS

  • Grace Hopper
    Accenture; TBWA\Chiat\Day New York
  • Mad Jam
    HCL Technologies Ltd.
  • Minds Made for Financial Services
    EY Financial Services; TRUE

Division 3-2: Employee Communications; Digital, Print or Video

FINALISTS

  • Content Cantina
    IBM Originals
  • Epoch: Rockwell Automation's New User-Centric, Digital Workplace; 
    Rockwell Automation
  • Knauf Insulation Employee Playbook
    Knauf Insulation; gyro:Cincinnati
Category 4: Lead Generation

Division 4-1: Multi-Channel Lead Generation, Small Business

FINALISTS

  • 50 Days of Data 
    Mower
  • Royalty Based Investments
    Yalber

Division 4-2: Multi-Channel Lead Generation, Large Enterprise

FINALISTS

  • AXIS Cyber Center of Excellence
    AXIS Capital; Atmosphere Proximity
  • Product Design & Manufacturing Collection Campaign
    Autodesk; RAPP
  • Red Wing For Business Demand Gen Campaign
    Red Wing Shoes; SCHERMER

Division 4-3: Multi-Channel Lead Generation, C-Level

FINALISTS

  • See The Big Picture with Grubhub
    Grubhub
  • Power of Passion
    Singapore Economic Development Board; Doremus
Category 5: Web Presence

Division 5-1: Microsite or Landing Page

FINALISTS

  • Breaking Silos. Building Scale.
    SAP; MomentumABM
  • Small Cells 101
    Crown Castle; Sullivan
  • The SafeTug 360⁰ Video Experience
    Trelleborg Marine & Infrastructure; Stein IAS

Division 5-2: Website, Under $100K

FINALISTS

  • Atalaya Website
    Atalaya; MBLM
  • Dream Factory
    Falso Industries; Ayni Brigade
  • Inside Ingredion Idea Labs
    Ingredion; Slack and Company

Division 5-3: Website, Over $100K

FINALISTS

  • Midmark Website Redesign
    Midmark; gyro:Cincinnati
  • One ADP
    ADP; SCHERMER
  • Website Rebranding with a Purpose
    Rio Tinto Minerals (US Borax); Refactored
Category 6: Direct Response Marketing

Division 6-1: Direct Mail, Flat or Dimensional

FINALISTS

  • Clear the Air
    Neste Renewable Diesel; gyro:Chicago
  • High-Impact Direct Mail Program Yields 4.6% Conversion Rate on VIP Prospects
    The NAFEM Show; LoSasso Integrated Marketing
  • See The Big Picture with Grubhub
    Grubhub

Division 6-2: Email, Lead Generation/Nurture

FINALISTS
none

Division 6-3: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign

FINALISTS

  • Square and Fair
    Square; gyro:London
  • The Crow
    ADAMA; GLS / NEXT Precision Marketing

Division 6-4: Content Marketing

FINALISTS

  • Square and Fair
    Square; gyro:London
  • The Risk Business
    Thomson Reuters; Doremus
  • Tariffs, Turmoil and Tech
    Flexport
Category 7: Face-to-Face Marketing

Division 7-1: Integrated Trade Show Marketing Program

FINALISTS

  • Grace Hopper
    Accenture; TBWA\Chiat\Day New York
  • Hill’s Pet Nutrition at VMX 2019
    Hill's Pet Nutrition; 3D Exhibits
  • Sylvania: Light + Building Brand Relaunch Event
    Sylvania; Stein IAS

Division 7-2: Trade Show Exhibit

FINALISTS

  • bauma China
    Caterpillar Inc.; MC2
  • Nutanix at Dell Technologies World 2018
    Nutanix; Impact XM
  • Red Wing for Business Trade Show Experience
    Red Wing Shoes; SCHERMER

Division 7-3: Proprietary Company Event, Single/Series

FINALISTS

  • Deloitte Risk and Financial Advisory Disrupt D.C. 2018
    Deloitte Risk and Financial Advisory
  • PwC’s Emerging Tech Exchange
    PwC
  • The Case Study You Can Walk Around In
    Audacy (a division of IDEAL INDUSTRIES, INC.); Schafer Condon Carter
Category 8: Sales-Enablement Tools

Division 8-1: Brochure-Capabilities, Product, Equipment or Parts Catalog, or Technical Bulletins

FINALISTS

  • AkzoNobel Autoclear Aerodry Launch
    AkzoNobel; Clear B2B
  • Breaking Silos. Building Scale.
    SAP; MomentumABM
  • Freakish Performance
    Viega; gyro:Chicago

Division 8-2:  Product/Service Demo (online/video/presentation)

FINALISTS

  • Dentsply Sirona Restorative: Digital Dentures Learning Package
    Dentsply Sirona; Symmetri Marketing Group
  • EyeFolio Sales Application
    Essilor International; 9thWonder
  • Oracle Sales Central
    Oracle

Division 8-3: Channel Partner Engagement Program

FINALISTS

  • Engaging Partners to Engage Leads
    TOEIC; Stein IAS
  • Surface Modern Deployment Pilot Program
    Microsoft Surface; The Marketing Practice
  • T. Rowe Price LGBTQ Practice Management Expansion
    T. Rowe Price; Imprint
Category 9: Digital Advertising

FINALISTS

  • Get it Done
    DXC Technology; Doremus
  • Square and Fair
    Square; gyro:London
  • What we do hasn’t changed, just the way we do it.
    Yell; TRUE
Category 10: Search Advertising (SEM or SEO)

FINALISTS

  • Building Powerful Organic Site Gravity with SEO
    InfinityQS; Refactored
  • Paid Search Campaigns
    Equipment Depot
  • Surescripts Website Redesign
    Surescripts; Mindstream Interactive
Category 11: Print Advertising

Division 11-1: Half-Page or Full Page, Single

FINALISTS

  • A Shower System That's Caught Up With the Times: Architect Print
    USG Shower Systems; gyro:Chicago
  • A Shower System That's Caught Up With the Times: Contractor Print
    USG Shower Systems; gyro:Chicago
  • AkzoNobel Autoclear Aerodry
    AkzoNobel Autoclear Aerodry; Clear B2B

Division 11-2: Half-Page or Full Page, Campaign

FINALISTS

  • Dentsply Sirona Restorative: Portrait IPN Build Pride Campaign
    Dentsply Sirona; Symmetri Marketing Group
  • It's not Status Quo. It's Status Go.
    Grant Thornton; gyro:Chicago
  • We Believe Health Care
    EmblemHealth; gyro:New York

Division 11-3: Spread or Larger, Single or Campaign, Series

FINALISTS

  • Alpha Bravo Collins
    Collins Aerospace; Iris
  • Clear the Air
    Neste Renewable Diesel; gyro:Chicago
  • Square and Fair
    Square; gyro:London

Division 11-4: Creative Units (Belly Bands, Cover Tips, and other)

FINALISTS

  • Expect More from Your Measurement
    ABB; Stein IAS
Category 12: Broadcast Advertising (TV, cable, radio)

FINALISTS

  • Insurance To The Rescue
    Cognizant; Atmosphere Proximity
  • It's not Status Quo. It's Status Go.
    Grant Thornton; gyro:Chicago
  • Right by You
    Sentry Insurance; gyro:Chicago
Category 13: Out-of-Home (print, digital, or experiential)

FINALISTS

  • Hope is Medicine
    Make a Wish Foundation; gyro:Chicago
  • Minds made for Financial Services
    EY Financial Services; TRUE
  • Neste "Clear the Air"
    Neste Renewable Diesel; gyro:Chicago
Category 14: Video Marketing (individual video, campaign or web based)

FINALISTS

  • LEGO Learning
    LEGO; Doremus
  • Retail Anthem
    Caterpillar; The Distillery Project
  • We Work For Earth
    Republic Services; Stein IAS
Category 15: Other Digital Marketing Tools, Programs, or Presentations

FINALISTS

  • 2018 Global Metals & Mining Conference App
    BMO Capital Markets In-House Creative Services Team
  • Hiring Our Heroes iPad Experience
    Wisconsin Economic Development Corporation; Nelson Schmidt Inc.
  • Product Visualizer
    EXAL; Fahlgren Mortine
Category 16: Social Media Program or Campaign (Facebook, LinkedIn, Instagram, or Twitter)

Division 16-1: Integrated Social-Media Programs or Campaigns

FINALISTS

  • Equity Through Education Campaign
    BMO Financial Group In-House Creative Services Team
  • Somewhere To Believe In
    winnyc.org; Stein IAS
  • Sylvania: Light + Building Brand Relaunch Event
    Sylvania; Stein IAS

Division 16-2: Facebook, Linkedin or Twitter Program

FINALISTS

  • Davos World Economic Forum
    Accenture; TBWA\Chiat\Day New York; UM; Landor
  • Somewhere To Believe In
    winnyc.org; Stein IAS
  • Sylvania: Light + Building Brand Relaunch Event
    Sylvania; Stein IAS
Category 17: Public Relations Program or Campaign

FINALISTS

  • Creating the Hub of Robotics
    MassRobotics; Mower
  • Hope is Medicine
    Make a Wish Foundation; gyro:Chicago
  • Launching the Nation’s First-Ever On-Demand Health Insurance Plan
    Bind On-Demand Health Insurance; Inprela
Category 18: Custom Publishing - B2B Custom Magazine or Book, Print or Electronic

FINALISTS

  • Canadian Cybersecurity 2018: An Anthology of CIO/CISO Enterprise-Level Perspectives
    CLX Forum (Cybersecurity Leadership Exchange Forum)
  • Industrious
    IBM Originals
  • Somewhere To Believe In
    winnyc.org; Stein IAS
Category 19: Promotional & Incentive Marketing

FINALISTS

  • HP Indigo Label Campaign
    HP Indigo; gyro:Munich
  • Nationwide Agency Marketing Solutions
    Nationwide 
  • Summer Sizzler Promotion
    Snap-on Tools; Traction Factory
Category 20: Sponsorship Campaign or Program (sports, charity, or business)

FINALISTS

  • Accenture Scores At The "Big Game" with the 2019 Atlanta Super Bowl Host Committee
    Accenture; Accenture North America Marketing & Communications; Accenture Interactive; CAA
  • Hope is Medicine
    Make a Wish Foundation; gyro:Chicago
  • Watson the Superfan: How AI is Changing the Game
    IBM; George P. Johnson Marketing Experience; Spinifex Group
Category 21: Miscellaneous

Division 21-1: Posters, Photography, Illustrations

FINALISTS

  • Hiscox I'mpossible 2018 Campaign
    Hiscox; gyro:New York
  • Knauf Employee Photographs
    Knauf Insulation; gyro:Cincinnati
  • Somewhere To Believe In
    winnyc.org; Stein IAS

Division 21-2: Agency Promotion

FINALISTS

  • Praxis 2018
    AHA Inc.
  • The Human Greeting Card
    gyro:Paris
  • The T-Shirts of Experience
    woolley pau gyro
Category 22: Artificial Intelligence (program or campaign)

FINALISTS
none

Category 23: Augmented Reality (computer-generated image of the real world)

FINALISTS

  • Digital Space
    SAP Digital; Ayni Brigade
Category 24: Data/Analytics (use of to build program or campaign)

FINALISTS

  • Bing Ads Dash
    Bing Ads; HackerAgency
  • No Kid Hungry Location Marketing
    No Kid Hungry; GroundTruth
  • Oncology Insights
    Cardinal Health Specialty Solutions; Fahlgren Mortine
Category 25: Innovation (program, idea, campaign, or insight)

FINALISTS

  • Greetings from the Blockchain
    TD Ameritrade; Havas New York
  • IBM Garage
    IBM Originals
  • NetApp Data Visionary Center
    NetApp; Hyperquake
Category 26: Machine Learning (use of in building program or campaign)

FINALISTS

  • Machine Learning to Create Customers for Life
    Cisco
Category 27: People-based Marketing (marketing system centered around individual customer)

FINALISTS

  • Conversation Reset
    Smartsheet; MomentumABM
  • No Kid Hungry With Location Marketing
    No Kid Hungry; GroundTruth
  • Up Close and Personal
    Infosys; MomentumABM
Category 28: Account-based Marketing (individual prospect or customer programs)

FINALISTS

  • ABM Center of Excellence
    ServiceNow; The Marketing Practice
  • IBM Garage
    IBM Originals
  • Power to the "People" People
    Oracle HCM; Quarry
Category 29: ROI/Growth (programs or campaigns that generated significant results)

FINALISTS

  • Accelerating Growth
    Equipment Depot; Think Versatile
  • Conversation Reset
    Smartsheet; MomentumABM
  • Hybrid-ABM Campaigns
    Hortonworks Inc.; Deacon Hill - B2B
Category 30: Product Launch or Relaunch

FINALISTS

  • AXIS Cyber Center of Excellence
    AXIS Capital; Atmosphere Proximity
  • We Work For Earth
    Republic Services; Stein IAS
  • WineSociety
    WineSociety; Hyperquake

Section 3: Top Awards

Category 1: Corporate Marketer of the Year

Under $1B

FINALISTS

  • Marshalls
  • Nuix
  • Red Wing for Business
Category 2: Agency of the Year

$25M and Over

FINALISTS

  • Doremus
  • George P. Johnson Experience Marketing
  • gyro

Under $25M

FINALISTS

  • Schermer
  • Stein IAS
  • The Marketing Practice
Category 3: Marketer of the Year

Individual Nomination

FINALISTS

  • Ellyn Raftery, EVP, Chief Marketing and Strategy Officer, FIS
  • Gemma Davis, Global ABM Director, ServiceNow
  • Kathy Seegebrecht, SVP and Chief Marketing Officer, UL

Don't miss the 2019 B2 Awards Gala Cocktail Reception and Dinner on Wednesday May 29, during the Masters of B2B Marketing Conference. Registration to the conference includes complimentary access to the B2 Awards Gala Cocktail Reception and Dinner. At the Gala, we will honor our 2019 B2B Hall of Fame and present the Top Awards for Agency of the Year, Corporate Marketer of the Year, and Individual Marketer of the Year.