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2020 B2 Award Winners


Top Awards Winners

B2B Corporate Marketer of the Year

 

Winner: B2B Corporate Marketer of the Year: Large Enterprise

Russ Findlay
Global Chief Marketing Officer, Hiscox
Agency Partner: gyro New York


Winner: B2B Corporate Marketer of the Year: MidSize Enterprise

Richard Hepworth
President, Trelleborg Marine and Infrastructure
Agency Partner: Stein IAS


Winner: B2B Corporate Marketer of the Year: Small Business

Chris Shuptrine
Vice President of Marketing, Adzerk


 

B2B In-House Agency of the Year


Winner: B2B In-House Agency of the Year: Large

Green Dot Agency- Deloitte


Winner: B2B In-House Agency of the Year: Small

The Hatch, Cisco


 

B2B Agency of the Year


B2B Agency of the Year: Large

GOLD Winner: Edelman Business Marketing

SILVER Winner: gyro

BRONZE Winner: George P. Johnson Experience Marketing


B2B Agency of the Year: MidSize

GOLD Winner: MRM

SILVER Winner: STEIN IAS

BRONZE Winner: JUST Media


B2B Agency of the Year: Small

GOLD Winner: Retina

SILVER Winner: SCHERMER

BRONZE Winner: BizMark

 

General Categories

2020 Finalists

(Gold, Silver, and Bronze levels to be revealed on July 22, 2020)


Account-Based Marketing

  • “ABM: The Complete Picture”, Broadridge, BizMark
  • “Citrix - The Power of Three”, Citrix, Transmission
  • “Powering Partnerships”, Hitachi Vantara, twogether

 

Agency Promotion

  • “The Studio Launch”, Coldwell Banker
  • “gyro Executive Breakfast Pop-up Series”, gyro
  • “Save Creative Soul”, Stein IAS

 

Artificial Intelligence/Machine Learning

  • “How GE Appliances Leveraged DialogTech's AI-Powered Conversation Intelligence to Drive Appointments ”, GE Appliances, DAC
  • “Content Marketing has an ROI Problem, and Artificial Intelligence (AI) Can Change That”, inPowered registered
  • “Reputation.com’s 2019 Auto Reputation Report Points to Reputation Management as Key to Excellent Customer Experience, Revenue Growth”, Reputation.com

 

 

Augmented/Virtual Reality

  • “Disney “Dark Ride” Virtual Reality Experience”, Boehringer Ingelheim, gyro New York
  • “CES 2019”, Deloitte

 

 

Brand Identity

  • “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
  • “Marvin”, VSA Partners
  • “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie

 

 

 Brand Purpose

  • “The Unseen Ballet”, Dell Technologies, VMLY&R
  • “Code & Response”, IBM Originals
  • “Social Determinants of Health”, PwC

 

 

Broadcast Advertising

  • “Grainger Ranger Radio”, Grainger, gyro
  • “Insperity "People Are More Than Just Numbers”, Insperity, gyro
  • “Save the Day Business Programs”, SDG&E, MeadsDurket

 

 

Content Marketing: Omni-Channel Content Program

  • “Brighthouse Financial Insights Panel”, Brighthouse Financial, BBH NY
  • “2019 FIS Readiness Report”, FIS
  • “HPE at the 2019 Grand Prix”, Hewlett Packard Enterprise, Digitas, Edelman & GMR Marketing

 

 

Content Marketing: Book or eBook

  • “Content Marketing - Warehouse Automation Whitepaper”, Equipment Depot
  • “Hidden Advantage eBook”, Panduit, Nelson Schmidt Inc.
  • “Fender Performance”, Trelleborg, Stein IAS

 

 

Content Marketing: Magazine (Print or Digital)

  • “On The Move Magazine”, Honeywell Intelligrated, TriComB2B
  • “The Compass Magazine”, VAX VacationAccess, Revmade

 

 

Content Marketing: Podcast

  • “Macro Horizons: A Podcast on Global Trends in Fixed Income”, BMO Capital Markets
  • “Hiscox Side Hustle to Small Business Podcast”, Hiscox
  • “Corn Revolution Podcast”, Pioneer, Bader Rutter

 

 

Content Marketing: Video (Short Form)

  • “Video series celebrate engineering accomplishments—and the brand behind them”, HEIDENHAIN, LoSasso
  • “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
  • “Video Series: How Big Trends Affect Business Insurance”, Travelers, Digitas

 

 

Customer Experience

  • “Intel Hoobox - What if a smile could move a wheelchair?”, Intel, Doremus
  • “Knauf Kup”, Knauf Insulation North American, Legacy Marketing
  • “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault

 

 

Customer Retention

  • “Cisco Retains Customers for Life”, Cisco
  •  “Coldwell Banker Clients for Life”, Coldwell Banker
  • “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault

 

 

Direct Response Marketing: Direct Mail

  • “Nutanix – We Challenge You”, Nutanix, Transmission
  • “2019 New-to-Brand Direct Mail”, Phillips 66, 9thWonder
  • “Knock Their Socks Off”, Syncsort  (with partner Radius8), BizMark

 

 

Direct Response Marketing: Email

  • “Reinvigorating Cross-Sell with Email”, First Midwest Bank
  • “Hydrogen - The Next Step in Energy Evolution”, Mitsubishi Heavy Industries Europe, Edelman Business Marketing, a unit of Edelman
  • “Mitsubishi Heavy Industries Oil & Gas Demand Generation”, Mitsubishi Heavy Industries Oil & Gas, Edelman Business Marketing, a unit of Edelman

 

 

Display Advertising

  • “The World's Smoothest Business Traveller”, Click Travel, TRUE
  • “Ingenuity4 the win”, Covance, Stein IAS
  • “Active Fixed Income, hiding in plain sight”, Vanguard, Huge and Media Kitchen

 

 

Employer Branding

  • “Kearney Global Corporate Re-brand”, A.T. Kearney, Siegel+Gale
  • “Becoming “United. Inspired.”, Epiroc USA, Performance Marketing
  • “Save Creative Soul”, Stein IAS

 

 

Event Marketing: Proprietary Company Event, Single/Series

  • “The Unseen Ballet”, Dell Technologies, VMLY&R
  • “Mail's Bright Journey”, United States Postal Service, MRM
  • “Univision Upfront 2019”, Univision Communications Inc.,

 

 

Event Marketing: Trade Show Exhibit

  • “Empowering Experience”, Danfoss Power Solutions, Stein IAS
  • “Dell Client Solutions Group at Dell Technologies World 2019”, Dell Technologies, 3D Exhibits
  • “Hitachi at RSNA 2019”, Hitachi Healthcare Americas, 3D Exhibits

 

 

Event Marketing: Trade Show Marketing Program

  • “Carestream Dental, The Story Behind The Smile @ The 2019 IDS Show”, Carestream Dental Germany GmbH, Mower
  • “Wanderlust – Where to?”, Derse
  • “Radius targeting to niche audiences”, Nationwide, UM

 

 

Incentive Marketing

  • “The Power to Do More Documentary”, Corteva, Bader Rutter
  • “Get to the Points marketing campaign”, Nationwide. Nationwide's iNHouse creative team
  • “Pitch to Win”, Nationwide, iNHouse Marketing Group, Nationwide

 

Innovation

  • “Stories of Ambition”, JLL, gyro
  • “Social Determinants of Health”, PwC
  • “Digital Marketing Transformation Framework”, Stein IAS

 

Integrated Marketing Program, Large Enterprise

  • “The Greatest Story Never Told”, Honeywell, MRM
  • “Code and Response: Call for Code”, IBM Developer Marketing
  • “The Creators Class”, Lipton, PepsiCo Content Studio

 

Integrated Marketing Program, Midsize Business

  • “Momentum, NC”, Economic Development Partnership of North Carolina, Mythic
  • ““The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
  • “Define Your More”, Wisconsin Economic Development Corporation, Nelson Schmidt

 

Integrated Marketing Program, Small Business

  • “Wisconsin Dairy Farmer "Power of Promotion" Communications”, Dairy Farmers of Wisconsin
  • “Propelling A Startup Into A $100,000,000 DTC Lending Brand”, Lendly, DRUM Agency
  • “Real Estate Agent Campaign”, Unison, Pragmatic Communications

 

Lead Generation: C-Level

  • “Gallagher Human Resources & Compensation Consulting practice “The Skills to Create a Masterpiece” Thought Leadership Campaign, Gallagher Human Resources & Compensation Consulting practice, ER Marketing
  • “Nutanix – We Challenge You”, Nutanix, Transmission
  • “Friend or Foe Lead Gen”, Panduit, Nelson Schmidt Inc.

 

Lead Generation: Large Enterprise

  • “Ingenuity4 the win”, Covance, Stein IAS
  • “True To Your Work”, Panasonic, MRM
  • “2019 New-to-Brand Lead Generation Campaign”, Phillips 66, 9thWonder

 

Lead Generation: Small/Medium Business

  • “The New Way Forward”, Flexport, Retina
  • “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc, Mower
  • “2020 Vision: Your Prescription for Success”, SmartVault

 

Media Planning: $1 Million - $5 Million Budget

  • “The New Way Forward”, Flexport, Retina

 

Media Planning: Over $5 Million Budget

  • “Protect, Enhance, and Amplify the Goldman Sachs Brand”, Goldman Sachs, The Media Kitchen

 

Media Planning: Under $1 Million Budget

  • “Ingenuity4 the win”, Covance, Stein IAS
  • “Assess to Progress”, ETS TOEIC, Stein IAS
  • “Peninsula: You do your thing. We'll take care of your HR.”, Peninsula HR, TRUE

 

Out-of-Home Advertising

  • “Intel AI-Generated Out-of-Home”, Intel Corporation, Doremus
  • “Start with People: Going Beyond the Card”, Mastercard, McCann New York
  • “"Let's Go", TripActions, Circus Maximus

 

Print Advertising

  • “Print Manifesto”, Conscious Advertising Network, gyro
  • “Friend or Foe Print”, Panduit, Nelson Schmidt Inc.
  • “Project Minimize”, USG Boral, gyro

 

Product Launch or Relaunch

  • “The Complete Picture”, Broadridge, BizMark
  • “Internet for the Future”, Cisco Systems Inc,  The Hatch, Cisco
  • “Start with People: Going Beyond the Card”, Mastercard, McCann New York

 

Public Relations

  • “The Unseen Ballet”, Dell Technologies, VMLY&R
  • “Achieving Dramatic Earned Media Results for an Existing Property”, Deloitte, Brodeur Partners
  • “SafeTug 360⁰ Experience”, Trelleborg, Stein IAS

 

Sales Enablement

  • “Coldwell Banker Listing Concierge”, Coldwell Banker Realty
  • “Empowering Business Insurance Field Teams to Engage Brokers & Customers via Social”, Travelers Insurance
  • “5G Readiness Assessment Tool”, Verizon, MRM

 

Search Marketing

  • “Independent Agent Page Addition to Nationwide Locator”, Nationwide

 

Social Media

  • “Pioneering  New Tech Activations on LinkedIn”, J.P. Morgan
  • “LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike”, LinkedIn, TopRank Marketing
  • “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE

 

Sponsorship Program

  • “USGA Connected Course Pebble Beach”, Cisco Systems, Inc,  Global Sponsorships, Cisco
  • “IDEAL Partnership with Wrigley Field”, IDEAL INDUSTRIES, INC. (Electrical and Infrastructure Businesses), Schafer Condon Carter
  • “TD Ameritrade”, Home Team Sports, a Division of Fox Sports

 

Thought Leadership

  • “Digital Media Trends Survey, 13th Edition”, Deloitte
  • “Hiscox Side Hustle to Small Business”, Hiscox
  • “Social Determinants of Health”, Pwc

 

Website: Microsite or Landing Page

  • “2020 Vision: Your Prescription for Success”, SmartVault
  • “Boston Regional Marketing Campaign”, Wells Fargo, OMD
  • “World of Zekelman”, Zekelman Industries, The Mx Group

 

 Website: Over $100K

  • “DuPont Water Solutions Website Redesign”, DuPont, SCHERMER
  • “Bringing to Life One Pentair”, Pentair
  • “RapidScale. Raise Your Expectations.”, RapidScale, 9thWonder Agency

 

Website: Under $100K

  • “Business Transformation & Web Experience Project”, Insight
  • “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
  • "Transforming Standard Textile's Website to Enable Business Growth”, Standard Textile, Mower