2020 B2 Award Winners
Top Awards Winners
B2B Corporate Marketer of the Year
Winner: B2B Corporate Marketer of the Year: Large Enterprise
Russ Findlay
Global Chief Marketing Officer, Hiscox
Agency Partner: gyro New York
Winner: B2B Corporate Marketer of the Year: MidSize Enterprise
Richard Hepworth
President, Trelleborg Marine and Infrastructure
Agency Partner: Stein IAS
Winner: B2B Corporate Marketer of the Year: Small Business
Chris Shuptrine
Vice President of Marketing, Adzerk
B2B In-House Agency of the Year
Winner: B2B In-House Agency of the Year: Large
Green Dot Agency- Deloitte
Winner: B2B In-House Agency of the Year: Small
The Hatch, Cisco
B2B Agency of the Year
B2B Agency of the Year: Large
GOLD Winner: Edelman Business Marketing
SILVER Winner: gyro
BRONZE Winner: George P. Johnson Experience Marketing
B2B Agency of the Year: MidSize
GOLD Winner: MRM
SILVER Winner: STEIN IAS
BRONZE Winner: JUST Media
B2B Agency of the Year: Small
GOLD Winner: Retina
SILVER Winner: SCHERMER
BRONZE Winner: BizMark
General Categories
2020 Finalists
(Gold, Silver, and Bronze levels to be revealed on July 22, 2020)
Account-Based Marketing
- “ABM: The Complete Picture”, Broadridge, BizMark
- “Citrix - The Power of Three”, Citrix, Transmission
- “Powering Partnerships”, Hitachi Vantara, twogether
Agency Promotion
- “The Studio Launch”, Coldwell Banker
- “gyro Executive Breakfast Pop-up Series”, gyro
- “Save Creative Soul”, Stein IAS
Artificial Intelligence/Machine Learning
- “How GE Appliances Leveraged DialogTech's AI-Powered Conversation Intelligence to Drive Appointments ”, GE Appliances, DAC
- “Content Marketing has an ROI Problem, and Artificial Intelligence (AI) Can Change That”, inPowered registered
- “Reputation.com’s 2019 Auto Reputation Report Points to Reputation Management as Key to Excellent Customer Experience, Revenue Growth”, Reputation.com
Augmented/Virtual Reality
- “Disney “Dark Ride” Virtual Reality Experience”, Boehringer Ingelheim, gyro New York
- “CES 2019”, Deloitte
Brand Identity
- “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
- “Marvin”, VSA Partners
- “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
Brand Purpose
- “The Unseen Ballet”, Dell Technologies, VMLY&R
- “Code & Response”, IBM Originals
- “Social Determinants of Health”, PwC
Broadcast Advertising
- “Grainger Ranger Radio”, Grainger, gyro
- “Insperity "People Are More Than Just Numbers”, Insperity, gyro
- “Save the Day Business Programs”, SDG&E, MeadsDurket
Content Marketing: Omni-Channel Content Program
- “Brighthouse Financial Insights Panel”, Brighthouse Financial, BBH NY
- “2019 FIS Readiness Report”, FIS
- “HPE at the 2019 Grand Prix”, Hewlett Packard Enterprise, Digitas, Edelman & GMR Marketing
Content Marketing: Book or eBook
- “Content Marketing - Warehouse Automation Whitepaper”, Equipment Depot
- “Hidden Advantage eBook”, Panduit, Nelson Schmidt Inc.
- “Fender Performance”, Trelleborg, Stein IAS
Content Marketing: Magazine (Print or Digital)
- “On The Move Magazine”, Honeywell Intelligrated, TriComB2B
- “The Compass Magazine”, VAX VacationAccess, Revmade
Content Marketing: Podcast
- “Macro Horizons: A Podcast on Global Trends in Fixed Income”, BMO Capital Markets
- “Hiscox Side Hustle to Small Business Podcast”, Hiscox
- “Corn Revolution Podcast”, Pioneer, Bader Rutter
Content Marketing: Video (Short Form)
- “Video series celebrate engineering accomplishments—and the brand behind them”, HEIDENHAIN, LoSasso
- “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
- “Video Series: How Big Trends Affect Business Insurance”, Travelers, Digitas
Customer Experience
- “Intel Hoobox - What if a smile could move a wheelchair?”, Intel, Doremus
- “Knauf Kup”, Knauf Insulation North American, Legacy Marketing
- “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
Customer Retention
- “Cisco Retains Customers for Life”, Cisco
- “Coldwell Banker Clients for Life”, Coldwell Banker
- “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
Direct Response Marketing: Direct Mail
- “Nutanix – We Challenge You”, Nutanix, Transmission
- “2019 New-to-Brand Direct Mail”, Phillips 66, 9thWonder
- “Knock Their Socks Off”, Syncsort (with partner Radius8), BizMark
Direct Response Marketing: Email
- “Reinvigorating Cross-Sell with Email”, First Midwest Bank
- “Hydrogen - The Next Step in Energy Evolution”, Mitsubishi Heavy Industries Europe, Edelman Business Marketing, a unit of Edelman
- “Mitsubishi Heavy Industries Oil & Gas Demand Generation”, Mitsubishi Heavy Industries Oil & Gas, Edelman Business Marketing, a unit of Edelman
Display Advertising
- “The World's Smoothest Business Traveller”, Click Travel, TRUE
- “Ingenuity4 the win”, Covance, Stein IAS
- “Active Fixed Income, hiding in plain sight”, Vanguard, Huge and Media Kitchen
Employer Branding
- “Kearney Global Corporate Re-brand”, A.T. Kearney, Siegel+Gale
- “Becoming “United. Inspired.”, Epiroc USA, Performance Marketing
- “Save Creative Soul”, Stein IAS
Event Marketing: Proprietary Company Event, Single/Series
- “The Unseen Ballet”, Dell Technologies, VMLY&R
- “Mail's Bright Journey”, United States Postal Service, MRM
- “Univision Upfront 2019”, Univision Communications Inc.,
Event Marketing: Trade Show Exhibit
- “Empowering Experience”, Danfoss Power Solutions, Stein IAS
- “Dell Client Solutions Group at Dell Technologies World 2019”, Dell Technologies, 3D Exhibits
- “Hitachi at RSNA 2019”, Hitachi Healthcare Americas, 3D Exhibits
Event Marketing: Trade Show Marketing Program
- “Carestream Dental, The Story Behind The Smile @ The 2019 IDS Show”, Carestream Dental Germany GmbH, Mower
- “Wanderlust – Where to?”, Derse
- “Radius targeting to niche audiences”, Nationwide, UM
Incentive Marketing
- “The Power to Do More Documentary”, Corteva, Bader Rutter
- “Get to the Points marketing campaign”, Nationwide. Nationwide's iNHouse creative team
- “Pitch to Win”, Nationwide, iNHouse Marketing Group, Nationwide
Innovation
- “Stories of Ambition”, JLL, gyro
- “Social Determinants of Health”, PwC
- “Digital Marketing Transformation Framework”, Stein IAS
Integrated Marketing Program, Large Enterprise
- “The Greatest Story Never Told”, Honeywell, MRM
- “Code and Response: Call for Code”, IBM Developer Marketing
- “The Creators Class”, Lipton, PepsiCo Content Studio
Integrated Marketing Program, Midsize Business
- “Momentum, NC”, Economic Development Partnership of North Carolina, Mythic
- ““The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
- “Define Your More”, Wisconsin Economic Development Corporation, Nelson Schmidt
Integrated Marketing Program, Small Business
- “Wisconsin Dairy Farmer "Power of Promotion" Communications”, Dairy Farmers of Wisconsin
- “Propelling A Startup Into A $100,000,000 DTC Lending Brand”, Lendly, DRUM Agency
- “Real Estate Agent Campaign”, Unison, Pragmatic Communications
Lead Generation: C-Level
- “Gallagher Human Resources & Compensation Consulting practice “The Skills to Create a Masterpiece” Thought Leadership Campaign, Gallagher Human Resources & Compensation Consulting practice, ER Marketing
- “Nutanix – We Challenge You”, Nutanix, Transmission
- “Friend or Foe Lead Gen”, Panduit, Nelson Schmidt Inc.
Lead Generation: Large Enterprise
- “Ingenuity4 the win”, Covance, Stein IAS
- “True To Your Work”, Panasonic, MRM
- “2019 New-to-Brand Lead Generation Campaign”, Phillips 66, 9thWonder
Lead Generation: Small/Medium Business
- “The New Way Forward”, Flexport, Retina
- “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc, Mower
- “2020 Vision: Your Prescription for Success”, SmartVault
Media Planning: $1 Million - $5 Million Budget
- “The New Way Forward”, Flexport, Retina
Media Planning: Over $5 Million Budget
- “Protect, Enhance, and Amplify the Goldman Sachs Brand”, Goldman Sachs, The Media Kitchen
Media Planning: Under $1 Million Budget
- “Ingenuity4 the win”, Covance, Stein IAS
- “Assess to Progress”, ETS TOEIC, Stein IAS
- “Peninsula: You do your thing. We'll take care of your HR.”, Peninsula HR, TRUE
Out-of-Home Advertising
- “Intel AI-Generated Out-of-Home”, Intel Corporation, Doremus
- “Start with People: Going Beyond the Card”, Mastercard, McCann New York
- “"Let's Go", TripActions, Circus Maximus
Print Advertising
- “Print Manifesto”, Conscious Advertising Network, gyro
- “Friend or Foe Print”, Panduit, Nelson Schmidt Inc.
- “Project Minimize”, USG Boral, gyro
Product Launch or Relaunch
- “The Complete Picture”, Broadridge, BizMark
- “Internet for the Future”, Cisco Systems Inc, The Hatch, Cisco
- “Start with People: Going Beyond the Card”, Mastercard, McCann New York
Public Relations
- “The Unseen Ballet”, Dell Technologies, VMLY&R
- “Achieving Dramatic Earned Media Results for an Existing Property”, Deloitte, Brodeur Partners
- “SafeTug 360⁰ Experience”, Trelleborg, Stein IAS
Sales Enablement
- “Coldwell Banker Listing Concierge”, Coldwell Banker Realty
- “Empowering Business Insurance Field Teams to Engage Brokers & Customers via Social”, Travelers Insurance
- “5G Readiness Assessment Tool”, Verizon, MRM
Search Marketing
- “Independent Agent Page Addition to Nationwide Locator”, Nationwide
Social Media
- “Pioneering New Tech Activations on LinkedIn”, J.P. Morgan
- “LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike”, LinkedIn, TopRank Marketing
- “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
Sponsorship Program
- “USGA Connected Course Pebble Beach”, Cisco Systems, Inc, Global Sponsorships, Cisco
- “IDEAL Partnership with Wrigley Field”, IDEAL INDUSTRIES, INC. (Electrical and Infrastructure Businesses), Schafer Condon Carter
- “TD Ameritrade”, Home Team Sports, a Division of Fox Sports
Thought Leadership
- “Digital Media Trends Survey, 13th Edition”, Deloitte
- “Hiscox Side Hustle to Small Business”, Hiscox
- “Social Determinants of Health”, Pwc
Website: Microsite or Landing Page
- “2020 Vision: Your Prescription for Success”, SmartVault
- “Boston Regional Marketing Campaign”, Wells Fargo, OMD
- “World of Zekelman”, Zekelman Industries, The Mx Group
Website: Over $100K
- “DuPont Water Solutions Website Redesign”, DuPont, SCHERMER
- “Bringing to Life One Pentair”, Pentair
- “RapidScale. Raise Your Expectations.”, RapidScale, 9thWonder Agency
Website: Under $100K
- “Business Transformation & Web Experience Project”, Insight
- “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
- "Transforming Standard Textile's Website to Enable Business Growth”, Standard Textile, Mower