2020 B2 Awards Winners - Download Complete Listing
2020 B2 Award Winners
Top Awards Winners
B2B Corporate Marketer of the Year
Winner: B2B Corporate Marketer of the Year: Large Enterprise
Russ Findlay
Global Chief Marketing Officer, Hiscox
Agency Partner: gyro New York
Winner: B2B Corporate Marketer of the Year: MidSize Enterprise
Richard Hepworth
President, Trelleborg Marine and Infrastructure
Agency Partner: Stein IAS
Winner: B2B Corporate Marketer of the Year: Small Business
Chris Shuptrine
Vice President of Marketing, Adzerk
B2B In-House Agency of the Year
Winner: B2B In-House Agency of the Year: Large
Green Dot Agency- Deloitte
Winner: B2B In-House Agency of the Year: Small
The Hatch, Cisco
B2B Agency of the Year
B2B Agency of the Year: Large
GOLD Winner: Edelman Business Marketing
SILVER Winner: gyro
BRONZE Winner: George P. Johnson Experience Marketing
B2B Agency of the Year: MidSize
GOLD Winner: MRM
SILVER Winner: STEIN IAS
BRONZE Winner: JUST Media
B2B Agency of the Year: Small
GOLD Winner: Retina
SILVER Winner: SCHERMER
BRONZE Winner: BizMark
General Category Winners
Account-Based Marketing
GOLD Winner: “Citrix - The Power of Three”, Citrix, Transmission
SILVER Winner: Powering Partnerships”, Hitachi Vantara, twogether
BRONZE Winner: “ABM: The Complete Picture”, Broadridge, BizMark
Agency Promotion
GOLD Winner: “Save Creative Soul”, Stein IAS
SILVER Winner: “The Studio Launch”, Coldwell Banker
BRONZE Winner: “gyro Executive Breakfast Pop-up Series”, gyro
Artificial Intelligence/Machine Learning
SILVER Winner: “Content Marketing has an ROI Problem, and Artificial Intelligence (AI) Can Change That”, inPowered registered
BRONZE Winner: “How GE Appliances Leveraged DialogTech's AI-Powered Conversation Intelligence to Drive Appointments ”, GE Appliances, DAC
BRONZE Winner: “Reputation.com’s 2019 Auto Reputation Report Points to Reputation Management as Key to Excellent Customer Experience, Revenue Growth”, Reputation.com
Augmented/Virtual Reality
GOLD Winner: “CES 2019”, Deloitte
BRONZE Winner: “Disney “Dark Ride” Virtual Reality Experience”, Boehringer Ingelheim, gyro New York
Brand Identity
GOLD Winner: “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
SILVER Winner: “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
BRONZE Winner: “Marvin”, VSA Partners
Brand Purpose
GOLD Winner: “Code & Response”, IBM Originals
SILVER Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
BRONZE Winner: B“Social Determinants of Health”, PwC
Broadcast Advertising
SILVER Winner: “Grainger Ranger Radio”, Grainger, gyro
SILVER Winner: “Insperity "People Are More Than Just Numbers”, Insperity, gyro
BRONZE Winner: “Save the Day Business Programs”, SDG&E, MeadsDurket
Content Marketing: Omni-Channel Content Program
GOLD Winner: “Brighthouse Financial Insights Panel”, Brighthouse Financial, BBH NY
SILVER Winner: “HPE at the 2019 Grand Prix”, Hewlett Packard Enterprise, Digitas, Edelman & GMR Marketing
BRONZE Winner: “2019 FIS Readiness Report”, FIS
Content Marketing: Book or eBook
GOLD Winner: “Fender Performance”, Trelleborg, Stein IAS
SILVER Winner: “Content Marketing - Warehouse Automation Whitepaper”, Equipment Depot
BRONZE Winner: “Hidden Advantage eBook”, Panduit, Nelson Schmidt Inc.
Content Marketing: Magazine (Print or Digital)
SILVER Winner: “The Compass Magazine”, VAX VacationAccess, Revmade
BRONZE Winner: “On The Move Magazine”, Honeywell Intelligrated, TriComB2B
Content Marketing: Podcast
GOLD Winner: “Corn Revolution Podcast”, Pioneer, Bader Rutter
SILVER Winner: “Hiscox Side Hustle to Small Business Podcast”, Hiscox
BRONZE Winner: “Macro Horizons: A Podcast on Global Trends in Fixed Income”, BMO Capital Markets
Content Marketing: Video (Short Form)
GOLD Winner: “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
SILVER Winner: “Video Series: How Big Trends Affect Business Insurance”, Travelers, Digitas
BRONZE Winner: “Video series celebrate engineering accomplishments—and the brand behind them”, HEIDENHAIN, LoSasso
Customer Experience
GOLD Winner: “Intel Hoobox - What if a smile could move a wheelchair?”, Intel, Doremus
SILVER Winner: “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
BRONZE Winner: “Knauf Kup”, Knauf Insulation North American, Legacy Marketing
Customer Retention
GOLD Winner: “Coldwell Banker Clients for Life”, Coldwell Banker
SILVER Winner: "Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
BRONZE Winner: “Cisco Retains Customers for Life”, Cisco
Direct Response Marketing: Direct Mail
GOLD Winner: “Nutanix – We Challenge You”, Nutanix, Transmission
SILVER Winner: “Knock Their Socks Off”, Syncsort (with partner Radius8), BizMark
BRONZE Winner: “2019 New-to-Brand Direct Mail”, Phillips 66, 9thWonder
Direct Response Marketing: Email
GOLD Winner: “Reinvigorating Cross-Sell with Email”, First Midwest Bank
SILVER Winner: “Hydrogen - The Next Step in Energy Evolution”, Mitsubishi Heavy Industries Europe, Edelman Business Marketing, a unit of Edelman
BRONZE Winner: “Mitsubishi Heavy Industries Oil & Gas Demand Generation”, Mitsubishi Heavy Industries Oil & Gas, Edelman Business Marketing, a unit of Edelman
Display Advertising
GOLD Winner: “The World's Smoothest Business Traveller”, Click Travel, TRUE
SILVER Winner: “Ingenuity4 the win”, Covance, Stein IAS
BRONZE Winner: “Active Fixed Income, hiding in plain sight”, Vanguard, Huge and Media Kitchen
Employer Branding
GOLD Winner: “Becoming “United. Inspired.”, Epiroc USA, Performance Marketing
SILVER Winner: “Save Creative Soul”, Stein IAS
BRONZE Winner: “Kearney Global Corporate Re-brand”, A.T. Kearney, Siegel+Gale
Event Marketing: Proprietary Company Event, Single/Series
GOLD Winner: “Univision Upfront 2019”, Univision Communications Inc.,
SILVER Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
BRONZE Winner: “Mail's Bright Journey”, United States Postal Service, MRM
Event Marketing: Trade Show Exhibit
GOLD Winner: “Hitachi at RSNA 2019”, Hitachi Healthcare Americas, 3D Exhibits
SILVER Winner: “Dell Client Solutions Group at Dell Technologies World 2019”, Dell Technologies, 3D Exhibits
BRONZE Winner: “Empowering Experience”, Danfoss Power Solutions, Stein IAS
Event Marketing: Trade Show Marketing Program
GOLD Winner: “Carestream Dental, The Story Behind The Smile @ The 2019 IDS Show”, Carestream Dental Germany GmbH, Mower
SILVER Winner: “Wanderlust – Where to?”, Derse
BRONZE Winner: “Radius targeting to niche audiences”, Nationwide, UM
Incentive Marketing
GOLD Winner: “The Power to Do More Documentary”, Corteva, Bader Rutter
BRONZE Winner: “Get to the Points marketing campaign”, Nationwide. Nationwide's iNHouse creative team
BRONZE Winner: “Pitch to Win”, Nationwide, iNHouse Marketing Group, Nationwide
Innovation
GOLD Winner: “Social Determinants of Health”, PwC
SILVER Winner: “Digital Marketing Transformation Framework”, Stein IAS
BRONZE Winner: “Stories of Ambition”, JLL, gyro
Integrated Marketing Program, Large Enterprise
GOLD Winner: “Code and Response: Call for Code”, IBM Developer Marketing
SILVER Winner: “The Creators Class”, Lipton, PepsiCo Content Studio
BRONZE Winner: “The Greatest Story Never Told”, Honeywell, MRM
Integrated Marketing Program, Midsize Business
GOLD Winner: ““The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
SILVER Winner: “Momentum, NC”, Economic Development Partnership of North Carolina, Mythic
BRONZE Winner: “Define Your More”, Wisconsin Economic Development Corporation, Nelson Schmidt
Integrated Marketing Program, Small Business
GOLD Winner: “Propelling A Startup Into A $100,000,000 DTC Lending Brand”, Lendly, DRUM Agency
SILVER Winner: “Real Estate Agent Campaign”, Unison, Pragmatic Communications
BRONZE Winner: “Wisconsin Dairy Farmer "Power of Promotion" Communications”, Dairy Farmers of Wisconsin
Lead Generation: C-Level
SILVER Winner: “Friend or Foe Lead Gen”, Panduit, Nelson Schmidt Inc.
BRONZE Winner: “Gallagher Human Resources & Compensation Consulting practice “The Skills to Create a Masterpiece” Thought Leadership Campaign, Gallagher Human Resources & Compensation Consulting practice, ER Marketing
BRONZE Winner: “Nutanix – We Challenge You”, Nutanix, Transmission
Lead Generation: Large Enterprise
GOLD Winner: “Ingenuity4 the win”, Covance, Stein IAS
SILVER Winner: “True To Your Work”, Panasonic, MRM
BRONZE Winner: “2019 New-to-Brand Lead Generation Campaign”, Phillips 66, 9thWonder
Lead Generation: Small/Medium Business
GOLD Winner: “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc, Mower
SILVER Winner: “The New Way Forward”, Flexport, Retina
BRONZE Winner: “2020 Vision: Your Prescription for Success”, SmartVault
Media Planning: $1 Million - $5 Million Budget
BRONZE Winner: “The New Way Forward”, Flexport, Retina
Media Planning: Over $5 Million Budget
BRONZE Winner: “Protect, Enhance, and Amplify the Goldman Sachs Brand”, Goldman Sachs, The Media Kitchen
Media Planning: Under $1 Million Budget
SILVER Winner: “Peninsula: You do your thing. We'll take care of your HR.”, Peninsula HR, TRUE
BRONZE Winner: “Ingenuity4 the win”, Covance, Stein IAS
BRONZE Winner: “Assess to Progress”, ETS TOEIC, Stein IAS
Out-of-Home Advertising
GOLD Winner: “Start with People: Going Beyond the Card”, Mastercard, McCann New York
BRONZE Winner: “Intel AI-Generated Out-of-Home”, Intel Corporation, Doremus
BRONZE Winner: "Let's Go", TripActions, Circus Maximus
Print Advertising
GOLD Winner: “Project Minimize”, USG Boral, gyro
SILVER Winner: “Friend or Foe Print”, Panduit, Nelson Schmidt Inc.
BRONZE Winner: “Print Manifesto”, Conscious Advertising Network, gyro
Product Launch or Relaunch
GOLD Winner: “The Complete Picture”, Broadridge, BizMark
SILVER Winner: “Start with People: Going Beyond the Card”, Mastercard, McCann New York
BRONZE Winner: “Internet for the Future”, Cisco Systems Inc, The Hatch, Cisco
Public Relations
GOLD Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
SILVER Winner: “SafeTug 360⁰ Experience”, Trelleborg, Stein IAS
BRONZE Winner: “Achieving Dramatic Earned Media Results for an Existing Property”, Deloitte, Brodeur Partners
Sales Enablement
GOLD Winner: “5G Readiness Assessment Tool”, Verizon, MRM
SILVER Winner: “Empowering Business Insurance Field Teams to Engage Brokers & Customers via Social”, Travelers Insurance
BRONZE Winner: “Coldwell Banker Listing Concierge”, Coldwell Banker Realty
Search Marketing
SILVER Winner: “Independent Agent Page Addition to Nationwide Locator”, Nationwide
Social Media
BRONZE Winner: “Pioneering New Tech Activations on LinkedIn”, J.P. Morgan
SILVER Winner: “LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike”, LinkedIn, TopRank Marketing
GOLD Winner: “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
Sponsorship Program
GOLD Winner: “IDEAL Partnership with Wrigley Field”, IDEAL INDUSTRIES, INC. (Electrical and Infrastructure Businesses), Schafer Condon Carter
SILVER Winner: “USGA Connected Course Pebble Beach”, Cisco Systems, Inc, Global Sponsorships, Cisco
SILVER Winner: “TD Ameritrade”, Home Team Sports, a Division of Fox Sports
Thought Leadership
BRONZE Winner: “Digital Media Trends Survey, 13th Edition”, Deloitte
SILVER Winner: “Hiscox Side Hustle to Small Business”, Hiscox
GOLD Winner: “Social Determinants of Health”, Pwc
Website: Microsite or Landing Page
GOLD Winner: “Boston Regional Marketing Campaign”, Wells Fargo, OMD
SILVER Winner: “2020 Vision: Your Prescription for Success”, SmartVault
BRONZE Winner: “World of Zekelman”, Zekelman Industries, The Mx Group
Website: Over $100K
GOLD Winner: “RapidScale. Raise Your Expectations.”, RapidScale, 9thWonder Agency
SILVER Winner: “Bringing to Life One Pentair”, Pentair
BRONZE Winner: “DuPont Water Solutions Website Redesign”, DuPont, SCHERMER
Website: Under $100K
GOLD Winner: “Business Transformation & Web Experience Project”, Insight
SILVER Winner: “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
BRONZE Winner: "Transforming Standard Textile's Website to Enable Business Growth”, Standard Textile, Mower