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General Information


Judging and Timelines




General Information

How do I enter?
Go to the 2018 B2 Awards contest page to create an account. Once you create a username and password (ANA members will need to use their ANA account credentials), you will be able to begin the submission process for one or multiple entries across as many divisional categories as your campaign qualifies. You may save and return to your work at anytime during the competition period. The 2018 B2 Awards will open on December 6, 2017.

*Note: Word processing programs often include hidden formatting characters that can cause issues with word or character counting across different programs. If you are experiencing this simply copy and paste your content from the source, into Notepad - removing all hidden formatting - and paste into the text box. 

Once you’ve completed your entry, you will be prompted to finalize and pay your entry fee(s) before the final deadline. If payment for an entry is not submitted by the deadline, it will not qualify to be included in the subsequent judging rounds and will be removed from the competition.

Who can submit an entry?
Corporate marketing teams, agencies, media firms, service providers, or anyone who worked on a B-to-B campaign in 2017 is eligible to enter this competition.

What campaigns are eligible?
Any B-to-B marketing campaign that began or ended during the calendar year of 2017.

Can I submit more than one entry?
Yes, you can enter as many entries in as many divisional categories as you wish. Often, campaigns will involve multiple marketing techniques that could fit into more than one divisional category that are worthy of individual recognition.

If you choose to enter the same campaign in multiple divisional categories, you will be asked to explain how it fits into the parameters of each divisional category. Entering your campaign into more than one divisional category will increase your chances of winning, but it is important to clearly explain why it is appropriate for each to improve your chances with the judges.

When are the deadlines?
The deadlines for the B2 Awards are as follows:

Early Bird Deadline: January 31, 2018
Final Deadline: March 9, 2018 (NEW DATE)
Round I Judging: March-April 2018
B2 Awards Gala (Super Category Winners Announced): June 6, 2018 at the 2018 Masters of B2B Marketing Conference

What are the entry fees for each entry?
The prices per entry for the 2018 B2 Awards are:

General Entries ANA Member Non-Member

Early Bird
(Prior to 1/31/2018)

$175 $225
(After to 1/30/2018)
$195 $250
Top Award Entries ANA Member Non-Member
Agency of the Year - Large $500 $500
Agency of the Year - Small $500 $500
Corporate Marketer of the Year - Large $500 $500
Corporate Marketer of the Year - Small $500 $500
Marketer of the Year $250 $250

Payment Options: Via Credit Card: Accepted cards include: Visa, MasterCard and American Express

How easy is it to enter the B2 Awards?
Easy! The B2 Awards system is easy to use and leads you clearly through the entry process. You will be able to register, submit your application, and copy your entries into various divisional categories with one fluid process.

What do I need in order to complete my entry?
In order to enter the B2 Awards, you will need to fully complete the entry submission form. You will also need to upload supporting creative materials (images, videos, URLs) for your campaign.

Entry Form will include:

  • Entry Title
  • Divisional Category
  • Company Name
  • Agency
  • Brand
  • Campaign Overview
  • Business Challenge and Objective: describe your KPIs and audience
  • Strategy: key communication point or big idea
  • Execution: specific tactics, touchpoints, and communications
  • Results: include business impact and performance against KPIs
  • Creative: each entry can have up to five supporting files which can include images, PDF, or audio and video files, and up to three URL links

How do I submit multiple entries? Can I submit the same entry into more than one Divisional Category?
The application system will allow you to submit more than one entry. If there are major differences between your entries, you will likely want to begin a new entry from scratch. You can do so by clicking on the "Make Another Application" link on the left-hand side of the submission page; this will create a blank application, and you can enter information that is completely new. You also have the option of copying your entry by clicking the "Copy Submission" link in your account.

Can I view my submission before finalizing?
You can view your in-progress application by clicking on the "My Applications" link on the left side of your account and click "Edit" to make updates.

How often can I edit my entry?
You have access to edit and update your entry as often as you would like until you "Checkout" (finalize and pay for any entries in your shopping cart). Once you have submitted your entry, you will have access to the read-only file. All entries must be finalized and submitted before the deadline. All entries not finalized before the deadline will not be judged.

To edit your entry, log-in to your account and you will see all the entries you have in your account. Click on “Edit” on any of the entries listed to make changes to your submission.

Can I submit a link/URL of a website or microsite that was used in the campaign?
Yes, you can enter a link in the URL field in your entry. However, please be sure the link is live and will be live until May 31, 2018 (once the winners have been announced and viewed). Some judges prefer viewing all the materials in the submission and not linking to a separate window, so we recommend taking screen grabs of the site and putting them in a PDF and uploading the PDF to your submission if possible.

Can I print my B2 Award entry?
Yes. In order to print your entry while you are still working on it, please press the 'Ctrl' key and the 'P' key. This will print the page you are on. Please click through each page of your application and press 'Ctrl + P' to print each part.
Once your entry is marked as "Complete", you will be able to print your entire B2 Award entry at once. In order to complete your entry, you must "Checkout" and pay for your entry. Then you will be able to print using the "Print" link.

What are the entry requirements?

  • Creative you are submitting must have been implemented between January 1, 2017 through December 31, 2017
  • Entry materials must be submitted through the online entry form
  • No physical submission required
  • You must provide URLs for links to WEB SITES, VIDEO files, AUDIO files, as well as links to blogs, social media, etc.
  • Descriptive fields are each limited in charicaters, so please be mindful when entering descriptions

Can others view my entry before it is submitted?
Yes, if you provide others with your B2 Awards entry system log-in information, they can then enter your account and see your entry. You may also print your entry, and share that way.

Who won last year’s B2 Awards?
Click here to view our list of 2017 winners.

How do I write an award-winning submission?
We have a series of resources to help you out including case studies from last year's winners here (Please note that this area of content is available for members-only.)

When and where will the B2 Awards be presented?
The top awards winners for the 2018 B2 Awards will be presented live at a special evening gala dinner on June 6, 2018, the first evening of the 2018 Masters of B2B Marketing Conference. 

How do I become a sponsor of the 2018 B2 Awards?
Sponsorship packages are available and can be customized and tailored to meet your company’s business needs. To learn how to become a sponsor or for more information on sponsorship opportunities, please refer to this page or contact Angela Mootz at amootz@ana.net.

How do I become an ANA Member?
To learn how to become an ANA Corporate or Associate Member, please click here.


What if my campaign results are not in before the regular deadline?
Enter as many results as you can at that point in time (i.e., selling results) and indicate that your final results were not available before your submission. There must be some results included in order to qualify.

What if my results are confidential?
The B2 Awards are judged on results. Your entry should have at the minimum indices to show the judges the results, or handled in such a way to not create any confidentiality issues for you.

What should you do if your client does not want to share results?
Consider including additional program goals that may have been unspoken secondary goals, or even sub-goals. Make sure that the results that you are able to share connect to your program goals in some capacity, or use metrics that can show clear value.

Judging and Timelines

When will my entry be judged and winners announced?

When will I know if my entry is among the finalists?
Divisional Category winners will be announced on June 6th on the ANA website. The Top Awards winners will be announced on the first evening of the 2018 Masters of B2B Marketing Conference on June 6, 2018 in Chicago, IL.

Who are the judges?
B2 Award judges are business-to-business professionals from all areas of the ANA, including chapter leaders, and committee members, among many others. The candidates are screened by the ANA, and are assigned to judge entries from categories in which they have expertise. Judges do not participate in the evaluation of campaigns or categories in which they had any involvement.

Will I get feedback on my entry?
All ANA members will receive the judges' feedback on their campaigns after the close of the competition and awards gala. This is a member-only benefit.


What is the difference between a Category and a Divisional Category?
The categories represent different fields of B-to-B marketing, such as corporate brand/identity and web presence, to name just two. But each field has various elements. For instance, one element of Web Presence is an online community; another element is a microsite. Therefore, these “elements” are divisional categories of the Web Presence category. 

What are the Top Awards Categories?
The Top Awards categories, in Section 3 of the program, are the elite categories of the B2 awards. There are five categories in this section, all of which are “of the Year” awards. The categories are the most general but of the highest regard of the B2 awards, and less specific than the other categories of the program. (If you think of the Oscars, these are the “Best Director” and “Best Picture” awards.)


What is an Award of Excellence? Will I receive a trophy as well?
An Award of Excellence is essentially a "runner-up" award, or "second place." These awards are only handed to entries whose scores are a close second. And yes, winners of Award of Excellence will receive trophies. These trophies will be shipped to the winning company's address that was entered during the submission process.

When can I expect my trophy? Where will it be shipped to?
All award winners can expect your trophy to be delivered to the address you used in the submission process by late June.

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