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The B2 Awards

The ANA B2 Awards recognize the top performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. This year, there are 47 categories which have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry.

Key Dates



(June 25,2020) Hiscox and Edelman Business Marketing were the big winners in the ANA’s 2020 B2 Awards competition, taking home top honors as B2B Corporate Marketer of the Year and B2B Large Agency of the Year, respectively.

In addition, the B2B Large In-House Agency of the Year—a new award—went to Deloitte’s Green Dot Agency while the Small In-House Agency award went to Cisco’s The Hatch.

The B2B Large Agency of the Year category awarded a silver to gyro, and a bronze award to George P. Johnson Experience Marketing.    Top B2B Midsize Agency Gold honor went to MRM, with STEIN IAS and JUST Media taking silver and bronze, respectively.  While B2B Small Agency of the Year Gold award went to Retina, with silver going to SCHERMER and bronze to BizMark.

“B2B marketing is a cornerstone of our industry, and these awards honor the best and the brightest in the business,” said ANA CEO Bob Liodice. “We are proud to offer our congratulations to all the winners, as well as the finalists, for their excellent contributions and achievements.”

Review full listing of 2020 B2 Top Award Winners and General Category Finalists

On July 22nd, we reveal the gold, silver and bronze winners of the 2020 B2 Awards General Category Winners. Here is the registration link:  2020 B2 Awards Presentation of Winners  

On August 19th, we bring you the best of the best of the 2020 B2 Awards, including conversations and champagne, with the top winners from both the Top Categories, and General Categories – here’s the event link: Best of the Best in the 2020 B2 Awards  

Due to the impact of the coronavirus, and our desire to maintain the safety of our conference attendees, members, speakers, sponsors, and staff, the 2020 ANA Masters of B2B Marketing Conference Presented by LinkedIn has been rescheduled for October 4-6 at the Fairmont Scottsdale Princess in Scottsdale, Ariz.

Why enter the B2 Awards?
Here are a few reasons why:

  • A true reflection of B2B marketing.
    The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes.
  • A chance to lead.
    ANA members are among the most powerful and influential marketers in the world. Get in front of these decision makers.
    Winning case studies will be shared with our network through ANA.net and select winners will also be invited to share their
    insight and expertise at exclusive ANA events throughout the year.
  • A celebration of growth.
    The B2 Awards culminate in one great night where we honor the best B2B marketing talent in the world during the ANA Masters of B2B Marketing Conference in Scottsdale, AZ on Sunday, Oct 4. Join us at the 2020 B2 Awards Gala as we honor our B2 Award winners and celebrate our collective achievements.

Who judges the B2 Awards?

B2 Award judges are B2B professionals from all areas of the ANA, including chapter leaders, and committee members, among many others. The candidates are screened by the ANA and are assigned to judge entries from the categories in which they have expertise. Interested in judging the B2 Awards? Email us at B2awards@ana.net for more information.

What does it take to win?

Check out these award winning case histories from past B2 Award winners to find out.
So, do you have what it takes?





Don't miss the 2020 B2 Awards Gala Cocktail Reception and Dinner on Sunday Oct 4, during the Masters of B2B Marketing Conference. Registration to the conference includes complimentary access to the B2 Awards Gala Cocktail Reception and Dinner. At the Gala, we will honor our 2020 B2B Hall of Fame and present the Top Awards for B2B In-House Agency of the Year (NEW!), B2B Agency of the Year, and Corporate Marketer of the Year.