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Award Categories

Section 1: Marketers

Category 1: Marketing, Brand and Communications Strategy Division 1-1: IMC Brand Strategy-Global or National 
Division 1-2: Thought Leaders Marketing Strategy
Category 2: Marketing Activation Division 2-1: Customer Acquisition or Retention Campaigns 
Division 2-2: Brand Relaunch Product/Company
Division 2-3: New Launch Product/Company

Section 2: Marketers, Agencies, and other Providers

Category 1: Integrated Marketing Communications Division 1-1: Integrated Comm Prog $100K - $250K
Division 1-2: Integrated Comm Prog $250K - $1 million
Division 1-3: Integrated Comm Prog $1 million - $5 million
Category 2: Corporate Brand/Identity Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline
Division 2-2: Corporate Branding Campaign, US or Global
Division 2-3: Corp Comm or ProBono Campaign
Category 3: Internal Branding and Communications  
Category 4: Demand Generation Division 4-1: Multi-Channel Lead Gen, Small Business
Division 4-2: Multi-Channel Lead Gen, Large Enterprise
Category 5: Web Presence Division 5-1: Microsite or Landing Page
Division 5-2: Website, Under $100K
Division 5-3: Website, Over $100K
Category 6: Direct Response Marketing Division 6-1: Direct Mail, Flat or Dimensional
Division 6-2: Email, Lead Generation/Nurture
Division 6-3: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign
Division 6-4: Content Marketing
Category 7: Face-to-Face Marketing Division 7-1: Integrated Trade Show Mktg Prog
Division 7-2: Trade Show Exhibit
Division 7-3: Proprietary Company Event, Single/Series
Category 8: Sales-Enablement Tools Division 8-1: Brochure-Capabilities, Product, Equipment or Parts Catalog, or Technical Bulletins
Division 8-2:  Product/Service Demo (online/video/presentation)
Division 8-3: Channel Partner Engagement Program
Category 9: Digital Advertising  
Category 10: Search Advertising - SEM or SEO  
Category 11: Print Advertising Division 11-1: Half-Page or Full Page, Single
Division 11-2: Half-Page or Full Page, Campaign
Division 11-3: Spread or Larger, Single or Campaign, Series 
Category 12: Broadcast Advertising (TV, Cable, Radio - campaign or spot)  
Category 13: Away-from-Home Advertising (program or campaign)  
Category 14: Video (individual video, campaign or web based)  
Category 15: Other Digital Marketing Tools or Programs (presentations or electronic)  
Category 16: Social Media Program or Campaign (Facebook, LinkedIn, Instagram, or Twitter) Division 16-1: Integrated Social-Media Programs or Campaigns
Division 16-2: Facebook, Linkedin or Twitter Program
Category 17: Public Relations Program or Campaign  
Category 18: Custom Publishing - B2B Custom Magazine or Book, Print or Electronic  
Category 19: Promotional & Incentive Marketing Division 19-1: Promotional & Incentive Marketing
Category 20: Sponsorship Campaign or Program (Sports, Charity, or Business)  
Category 21: Miscellaneous Division 21-1: Posters, Photography, Illustrations
Division 21-2: Agency Promotion
Category 22: Artificial Intelligence (Program or Campaign)  
Category 23: Augmented Reality - computer-generated image of the real world  
Category 24: Data/Analytics (use of to build programs or campaigns)  
Category 25: Innovation (program, idea, campaign, or insight)  
Category 26: Machine-based Learning (use of in building program or campaign)  
Category 27: People-based Marketing (marketing system centered around individual customer)  
Category 28: Account-based Marketing (individual prospect or customer programs)  
Category 29: ROI/Growth (programs or campaigns that generated high)  
Category 30: New Product Relaunches  

Section 3: Top Awards

Category 1: Corporate Marketer of the Year Large: $1 Billion and Over
Small: Under $1 Billion 
Category 2: Agency of the Year Large: $25 Million and Over
Small: Under $25 million 
Category 3: Marketer of the Year Individual nomination
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