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Section 1: Marketing

Category 1: Marketing, Brand and Communications Strategy

Division 1-1: Global Brand Strategy

Winner

HUB International Global Brand Strategy

HUB International

McMillan

Award of Excellence

1010data "More Power to You"

1010data

Stein IAS

Division 1-2: Integrated Marketing Communications Strategy

Winner

The Answer Company takeover of Grand Central Terminal

Thomson Reuters

TBWA/Chiat/Day NY

Award of Excellence

Rogers Unison

Rogers Communications Inc.

Ariad Communications, Publicis Toronto, BBDO Toronto

Division 1-3: eBusiness Strategy

Winner

HALO Branded Solutions' Hybrid Approach to Online Promotional Sales

HALO Branded Solutions

 

Division 1-4: Thought Leaders Marketing Strategy

Winner

The Smarter Approach

Trelleborg Marine Systems

Stein IAS

Award of Excellence

Hispanic Healthcare Journey

Univision Communications Inc.

 

Category 2: Marketing Activation

Division 2-1: New Customer Acquisition 

Winner

Converting HALO.com Visitors to HALO Clients

HALO Branded Solutions

 

Award of Excellence

Univision's Leading the Change Thought Leadership Event

Univision Communications Inc

 

Division 2-2: Existing Customer Retention and Growth

Winner

HCL Integrated Marketing

HCL Technologies LTD.

ITSA and Plus One Degree

Award of Excellence

Western Union "Connect to Grow"

Western Union Business Solutions

Stein IAS 

Division 2-3: Brand Relaunch Product/Company

Winner

Equipment Depot Rebrand

Equipment Depot

Think Versatile

Award of Excellence - tie

1010data "More Power to You"

1010data

Stein IAS

Award of Excellence - tie

C&W Service Stories: Corporate Storytelling to Build a New Brand

C&W Services

 

Division 2-4: New Launch Product/Company

Winner

Rogers Unison

Rogers Communications Inc.

Ariad Communications, Publicis Toronto, BBDO Toronto

Award of Excellence

Bringing down the communications barrier

Vodafone

Earnest

Section 2: Marketers, Agencies, & Other Providers

Category 1: Integrated Marketing Communications

Division 1-1: Integrated Comm Prog $100K - $250K

Winner

LED Within Your Reach

Eaton/Ephesus

Ayni Brigade

Award of Excellence

Kickstarting History

Doc's Friends

Sullivan Higdon & Sink

Division 1-2: Integrated Comm Prog $250K - $1 million

Winner

The NAFEM Show 2017

North American Association of Food Equipment Manufacturers

LoSasso Integrated Marketing

Award of Excellence

The Art of Magnetic Marketing

Vodafone

Earnest

Division 1-3: Integrated Comm Prog $1 million - $5 million

Winner

Rogers Unison

Rogers Communications Inc.

Ariad Communications, Publicis Toronto, BBDO Toronto

Award of Excellence

I fixed it. You're welcome.

Lenovo

Traction

Division 1-4: Total B2C & B2B Prog

Winner

Microsoft Cloud - Transforming The Course

Microsoft

Dentsu Aegis Network/Empower Media

Award of Excellence

Winning in the Application Economy

CA Technologies

John McNeil Studio

Category 2: Corporate Brand/Identity

Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline

Winner Brand Guidelines

HCL Technologies LTD.

ITSA and Plus One Degree

 

Award of Excellence

IDG Corporate Brand Identity

IDG

Doremus

Division 2-2: Corporate Branding Campaign, US or Global

Winner

The Answer Company takeover of Grand Central Terminal

Thomson Reuters

TBWA/Chiat/Day NY

Award of Excellence

The Architecture of Hope

Medidata

gyro New York

Division 2-3: Corp Comm Campaign, US or Global

Winner - tie The Architecture of Hope

Medidata

gyro New York

 

Winner - tie

Deloitte's Ambassador Program

Deloitte

 

Division 2-4: Corporate Community Relations Program, Public Service, Non-Profit Communications Program, Sustainability Report

 

 

 

Winner

Domtar PaperPal

Domtar

Eric Mower + Associates

Award of Excellence

Merck Animal Health "Face The Facts"

Merck Animal Health: Caninsulin

Stein IAS

Category 3: Internal Branding and Communications

Division 3-1: Employer Branding or Internal Communications Program

Winner

Building a Culture of Innovation

Emerson 

Fahlgren Mortine

Award of Excellence

Jeep Brand Immersion Program

Fiat Chrysler Automobiles North America

George P. Johnson Experience Marketing

Division 3-2: Employee Communications; Digital, Print or Video

Winner

Empower Results Days

Aon

Aon

Award of Excellence

The Book

gyro

gyro

Category 4: Demand Generation

Division 4-1: Multi-Channel Lead Gen, Small Business

Winner

Rogers Unison

Rogers Communications Inc.

Ariad Communications, Publicis Toronto, BBDO Toronto

Award of Excellence

Let's Do Business

Zipcar

Really B2B

Division 4-2: Multi-Channel Lead Gen, Large Enterprise

Winner

Lean Digital

Genpact

The Marketing Practice

Award of Excellence

The Good Clean Food Campaign

Ingredion EMEA

Stein IAS

Division 4-3: Multi-Channel Lead Gen, C-Level

Winner

Meet the Disruptors

Oracle Financial Services

Metia

Award of Excellence

Confronting commoditization: adding value/highlighting the value of engineering

Trelleborg Marine Systems

Stein IAS

Category 5: Web Presence

Division 5-1: Microsite or Landing Page

Winner

Rentals Resource Center - Focus on Landlords

Zillow

 

Award of Excellence

Straight Talk Online (sponsored by HCL Technologies) generates over 36 Mn. of business influence

Straight Talk

HCL Technologies LTD. 

Division 5-2: Website, Under $100K

Winner

The NAFEM Show 2017

North American Association of Food Equipment Manufacturers

LoSasso Integrated Marketing

Award of Excellence

Arcom Website

Arcom

Ayni Brigade

Division 5-3: Website, Over $100K

Winner

HUB International

HUB International

Rightpoint

Award of Excellence

Website Brand Relaunch

InfinityQS International

Refactored

Division 5-4: Mobile-Enabled Web Site

Winner

1010data "The New 1010data.com"

1010data

Stein IAS

Award of Excellence

Women to Watch Award Promotion

Aon

Aon and Ceros

Division 5-5: Online Community, Open or Closed

Winner

Hospital Network Improves its Own Health with Web-Based Solution for Tracking Employee Vaccinations

Sinai Health System

Carminati Consulting

Category 6: Direct Response Marketing

Division 6-1: Direct Mail, Flat

Winner

Mail Magic Invitation

GLS / NEXT Precision Marketing

NEXT Precision Marketing

Award of Excellence

Alphabet Postcard Campaign

Gabriel Group

 

Division 6-2: Direct Mail, Dimensional

Winner

Mission Possible: Opening the Door to the C-Suite

Bottomline Technologies

Bulldog Solutions

Award of Excellence

Access Velocity Invitations

vAuto

The Mx Group

Division 6-3: Email, Lead Generation/Nurture

Winner

Juniper Networks "Rule the Amazon"

Juniper Networks

Stein IAS

Award of Excellence

Gallagher Integrated Off-Script Campaign

Gallagher Integrated

ER Marketing

Division 6-4: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign

Winner

Go Digital. Go Yell.

Yell Business

TRUE

Award of Excellence

Marshalls Register Campaign

Marshalls

gyro

Division 6-5: Content Marketing

Winner

The Art of Magnetic Marketing

Vodafone

Earnest

Award of Excellence

Always Connected 

Fujitsu

Momentum ABM Inc.

Category 7: Face-to-Face Marketing

Division 7-1: Integrated Trade Show Mktg Prog, Under $100K

Winner

Lost Wallet Scavenger Hunt

Generali Global Assistance

 

Award of Excellence

Shouting less, saying more

Oracle

Earnest

Division 7-2: Integrated Trade Show Mktg Prog, Over $100K

Winner

American Express Escape the Office

American Express

Momentum Worldwide

Award of Excellence

Mimecast 'Had enough yet?'

Mimecast

PJA Advertising + Marketing

Division 7-3: Trade Show Exhibit, Under 2,500 Sq.Ft

Winner

White Glacier Tradeshow Booth

White Glacier

Adhere Creative

Award of Excellence

Dow Branded Trade Show Experience at IDEA16

The Dow Chemical Company

The Scott & Miller Group

Division 7-4: Trade Show Exhibit, Over 2,500 Sq.Ft

Winner

American Express Escape the Office

American Express

Momentum Worldwide

Award of Excellence

Caterpillar at MINExpo 2016

Caterpillar Inc.

Converse Marketing, Inc. and GES

Division 7-5: Live Trade Show Presentation or Demo

Winner

Aon: Navigate Your World

Aon

iris Chicago 

Award of Excellence

Stein IAS Cliché Killers film series

Stein IAS

Stein IAS

Division 7-6: Proprietary Company Event, Single/Series

Winner

2016 Bloomberg Square Mile Relay

Bloomberg LP

Benchmark Sport

Award of Excellence

The Nurse is Served

MACSF

gyro Paris

Category 8: Sales-Enablement Tools

Division 8-1: Capabilities Brochure

Winner

UL Verification Marketing Kit

UL

Doremus

Award of Excellence

VinSolutions CRM Training Guide

VinSolutions

The MX Group

Division 8-2: Product, Equipment or Parts Catalog, or Technical Bulletins

Winner

1010data "More Power to You"

1010data

Stein IAS

Award of Excellence

BUCKMAN ONSITE® INTERACTIVE SALES TOOL

BUCKMAN INTERNATIONAL

Eric Mower + Associates

Division 8-3: Product/Service Demo (online/video/presentation)

Winner

Western Union "EDGE Explainer Video"

Western Union Business Solutions

Stein IAS

Award of Excellence

From Server Room to Board Room

Oracle

Momentum ABM Inc

Division 8-4: Channel Partner Engagement Program

Winner

Cisco Engages with Channel Partners to Create Customers for Life

Cisco

 

Award of Excellence

Be More Together, Partner Account Based Marketing

Oracle

Momentum ABM Inc

Category 9: Digital Advertising

Division 9-1: Text Ad, Single or Campaign

Winner

Impactful Paid Search

HCL TECHNOLOGIES LTD.

HCL TECHNOLOGIES LTD.

Award of Excellence

Synchrony Financial: What Are You Working Forward To?

Synchrony Financial

Ogilvy & Mather

Division 9-2: Non-Video Banner (Static, GIF, expandable)

Winner

Greatest Return

Aflac

gyro

Award of Excellence

Rapid7 'Make Nothing Happen'

Rapid7

PJA Advertising + Marketing

Division 9-3: Interstitial

Winner

Hiscox I'mpossible Banners

Hiscox

gyro New York

Award of Excellence

bswift "Unexpected Results"

bswift

Stein IAS

Division 9-4: Video Banner (including Flash), Campaign

Winner

The Architecture of Hope

Medidata

gyro New York

Award of Excellence

bswift "Unexpected Results"

bswift

Stein IAS

Division 9-6: Mobile/SmartPhone App

Winner

Global Metals & Mining Conference App

BMO Capital Markets

 

Category 10: Search Advertising

Division 10-1: Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Winner

PPC Campaign Outperforms Google Stock 3:1

Ecolink

 

Award of Excellence

Scaling Up Paid Search for Lithium Technologies

Lithium Technologies

BusinessOnline

Category 11: Print Advertising

Division 11-1: Half-Page or Full Page, Single

Winner

Go Digital. Go Yell.

Yell Business

TRUE

Award of Excellence

The Architecture of Hope

Medidata

gyro New York

Division 11-2: Half-Page or Full Page, Campaign

Winner

Taking the Mal Out of Malpractice

The Doctors Company

MRM/McCann San Francisco

Award of Excellence

Greatest Return Print

Aflac

gyro

Division 11-3: Spread or Larger, Single or Campaign, Series

Winner

Beam me up, BMO: Insights teleported to your desk via Hologram

BMO Capital Markets

 

Award of Excellence

Proud Supporter of a Job Well Done Gatefold Print

USG Boral 

gyro

Category 12: Broadcast Advertising

Division 12-1: Broadcast/Cable TV Advertising, Campaign or Spot

Winner

There for You 

Aflac

gyro

Award of Excellence

LONGRANGE Addressable TV Spot

LONGRANGE

Sullivan Higdon & Sink

Division 12-2: Broadcast/Satellite Radio Advertising, Campaign or Spot

Winner

Marshalls Register Campaign

Marshalls

gyro

Award of Excellence

Korn Ferry "UP"

Korn Ferry

Stein IAS

Category 13: Away-from-Home Advertising

Division 13-1: Traditional, Airport, Transit

Winner - tie

The Answer Company takeover of Grand Central Terminal

Thomson Reuters

TBWA/Chiat/Day NY

Winner - tie

Connect with BMO

BMO Capital Markets

 

Division 13-2: Large Banners, Interior or Outdoor

Winner

Proud Supporter of a Job Well Done Out of Home

USG Boral

gyro

Category 14: Video

Division 14-1: Video Production, Under 5:00

Winner

I fixed it. You're welcome.

Lenovo

Traction

Award of Excellence

National Parks Anthem

Aramark

FCB Chicago

Division 14-2: Video Production, Over 5:00

Winner

KPMG/Forbes "The Great Rewrite" Series

KPMG

Forbes, JWT

Award of Excellence

Stein IAS Cliché Killers film series

Stein IAS

Stein IAS

Division 14-3: YouTube/ Custom Portal

Winner

Greatest Return Educational Videos

Aflac

gyro

Award of Excellence

Enrty Name: 21 CE Leaders Speak

HCL TECHNOLOGIES LTD. 

ACE Management Consultants  

Category 15: Other Digital Marketing Tools

Division 15-1: Presentations (PowerPoint, Keynote, Flash, PDF)

Winner

Michael Foods Intuvio® Sales Presentation Portfolio and Portal

Michael Foods

Tartan Marketing

Award of Excellence

Marketing with Guts

Stein IAS

Stein IAS

Division 15-2: Electronic Newsletter, Podcast, Video Webinar, Wiki Application

Winner

NewsBlink

VSP Vision Care

 

Award of Excellence

EyeCare Connection

VSP Vision Care

 

Division 15-3: Electronic White Papers

Winner

Mind the Skills Gap: Helping Industrial Companies Solve a Growing Workforce Crisis

Rockwell Automation

Padilla

Award of Excellence

VinSolutions CRM Usage Benchmarking White Paper

VinSolutions

The MX Group

Category 16: Social Media

Division 16-1: Integrated Social-Media Listening/Engagement Prog

Winner

Engineers Swipe Right for Rockwell Automation

Rockwell Automation

Padilla

Award of Excellence

Zurich Employee Advocacy Network

Zurich North America

 

Division 16-2: Corporate Blog

Winner

Making HCL Blogs an influencer in the B2B Buyer Journey

HCL TECHNOLOGIES LTD.

 

Division 16-3: Facebook, Linkedin or Twitter Program

Winner

Invested In Our Legacy

BNY Mellon

TBWA\Chiat\Day NY

Award of Excellence

Recruiting CIOs Through The Social Network

HCL TECHNOLOGIES LTD.

 

Category 17: Public Relations

Division 17-1: Product or Service PR Program

Winner

Increasing Awareness of Emerson Products for Convenience Stores

Emerson

Fahlgren Mortine

Award of Excellence

Freightliner Trucks Hardest Working Cities

Freightliner Trucks – Vocational

Eric Mower + Associates

Division 17-2: Physical or Online Media Kit

Winner

AHR Digital Media Kit

Emerson

Fahlgren Mortine

Award of Excellence

Outpatient Surgery Magazine 2017 Media Kit

Outpatient Surgery Magazine

Herrin Publishing Partners

Category 18: Custom Publishing

Division 18-1: Magazine, Print or Electronic

Winner

CIO Straight Talk: Bringing Strategic Partnerships to Life through Print

HCL Technologies LTD.

ITSA

Award of Excellence

Mind the Gap: How Marketers Feel About Sustainability

gyro

gyro

Division 18-2: Book, with Marketing Theme

Winner

MAD JAM - BOOK OF IDEAS

HCL TECHNOLOGIES LTD.

PlusOneDegree

Award of Excellence

Bloomberg Business Innovators 2016 Book

Bloomberg L.P.

Bloomberg Marketing Studio

Division 18-3: eBook

Winner

Western Union "Guide to Navigating International Trade"

Western Union Business Solutions

Stein IAS

Award of Excellence

HPE.NXT

Hewlett Packard Enterprise

gyro New York

Category 19: Promotional & Incentive Marketing

Division 19-1: Promotional Incentive

Winner

Bravecto "Extraordinary Care Program"

Merck Animal Health: Bravecto

Stein IAS

Award of Excellence

"Drone Zone" Canola Grower Sweepstakes

Cargill Speciality Canola Program

Tartan Marketing

Category 20: Sponsorship

Division 20-1: Charity or Cause, Business or Social Issue

Winner

Merck Animal Health "Face The Facts"

Merck Animal Health: Caninsulin

Stein IAS

Award of Excellence

Bravecto Care "Extraordinary Team"

Merck Animal Health: Bravecto

Stein IAS

Division 20-2: Sports Marketing, Community Relations/Social

Winner

Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience

Accenture

 

Award of Excellence

#UnitedByHCL - HCL Tech's Official Digital Transformation Partnership with Manchester United

HCL TECHNOLOGIES LTD.

ITSA

Category 21: Miscellaneous

Division 21-1: Posters

Winner

Bravecto "Cats Are Everywhere"

Merck Animal Health: Bravecto

Stein IAS

Award of Excellence

The Architecture of Hope

Medidata

gyro New York

Division 21-2: Original Photography

Winner

Bravecto "Cats Are Everywhere"

Merck Animal Health: Bravecto

Stein IAS

Award of Excellence

bswift "Unexpected Benefits"

bswift

Stein IAS

Division 21-3: Original Illustration

Winner

Merck Animal Health "Face The Facts"

Merck Animal Health: Caninsulin

Stein IAS

Award of Excellence

Roofing Gods

USG 

gyro

Division 21-4: Agency Promotion

Winner

Sheep Show / Thanksgiving Mailer

Sullivan Higdon & Sink

Sullivan Higdon & Sink

Award of Excellence

Stein IAS Cliché Killers film series

Stein IAS

Stein IAS

Section 3: Top Awards

Note: The B2 Awards' six Top Award winners – including B-to-B Marketer of the Year, Agency of the Year, Best in Show, and Marketer of the Year – were presented on Wednesday, May 31, 2017, at the annual B2 Awards Gala, held during the 2017 Masters of B2B Marketing Presented by ANA's Business Marketing Association. 

Category 1: Corporate Marketer of the Year

Large: $1 Billion and Over

Winner

Medidata

 

 

Award of Excellence

Hiscox

 

 

Small: Under $1 Billion 

Winner

1010data

 

 

Award of Excellence

Merck Animal Health

 

 

Category 2: Agency of the Year

Large: $25 Million and Over

Winner

George P. Johnson Experience Marketing

 

 

Award of Excellence

gyro

 

 

Small: Under $25 Million 

Winner

Stein IAS

 

 

Award of Excellence

Schermer

Omobono Inc.

 

Category 3: Best in Show

Winner

Merck Bravecto "Cats are Everywhere"

 

 

Award of Excellence

Cisco Engages with Channel Partners to Create Customers for Life

Rogers Unison

MINExpo 2016

Category 4: Marketer of the Year

Winner

Matt Preschern, Chief Marketing Officer - HCL Technologies 

 

 

Award of Excellence

Chris Arrendale, CEO & Principal Deliverability Strategist - Inbox Pros

Rachel Ready, Vice President, Digital Marketing - BusinessOnline

 

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