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Section 1: Marketing |
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Category 1: Marketing, Brand and Communications Strategy |
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Division 1-1: Global Brand Strategy |
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Winner |
HUB International Global Brand Strategy |
HUB International |
McMillan |
Award of Excellence |
1010data "More Power to You" |
1010data |
Stein IAS |
Division 1-2: Integrated Marketing Communications Strategy |
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Winner |
The Answer Company takeover of Grand Central Terminal |
Thomson Reuters |
TBWA/Chiat/Day NY |
Award of Excellence |
Rogers Unison |
Rogers Communications Inc. |
Ariad Communications, Publicis Toronto, BBDO Toronto |
Division 1-3: eBusiness Strategy |
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Winner |
HALO Branded Solutions' Hybrid Approach to Online Promotional Sales |
HALO Branded Solutions |
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Division 1-4: Thought Leaders Marketing Strategy |
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Winner |
The Smarter Approach |
Trelleborg Marine Systems |
Stein IAS |
Award of Excellence |
Hispanic Healthcare Journey |
Univision Communications Inc. |
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Category 2: Marketing Activation |
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Division 2-1: New Customer Acquisition |
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Winner |
Converting HALO.com Visitors to HALO Clients |
HALO Branded Solutions |
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Award of Excellence |
Univision's Leading the Change Thought Leadership Event |
Univision Communications Inc |
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Division 2-2: Existing Customer Retention and Growth |
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Winner |
HCL Integrated Marketing |
HCL Technologies LTD. |
ITSA and Plus One Degree |
Award of Excellence |
Western Union "Connect to Grow" |
Western Union Business Solutions |
Stein IAS |
Division 2-3: Brand Relaunch Product/Company |
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Winner |
Equipment Depot Rebrand |
Equipment Depot |
Think Versatile |
Award of Excellence - tie |
1010data "More Power to You" |
1010data |
Stein IAS |
Award of Excellence - tie |
C&W Service Stories: Corporate Storytelling to Build a New Brand |
C&W Services |
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Division 2-4: New Launch Product/Company |
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Winner |
Rogers Unison |
Rogers Communications Inc. |
Ariad Communications, Publicis Toronto, BBDO Toronto |
Award of Excellence |
Bringing down the communications barrier |
Vodafone |
Earnest |
Section 2: Marketers, Agencies, & Other Providers |
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Category 1: Integrated Marketing Communications |
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Division 1-1: Integrated Comm Prog $100K - $250K |
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Winner |
LED Within Your Reach |
Eaton/Ephesus |
Ayni Brigade |
Award of Excellence |
Kickstarting History |
Doc's Friends |
Sullivan Higdon & Sink |
Division 1-2: Integrated Comm Prog $250K - $1 million |
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Winner |
The NAFEM Show 2017 |
North American Association of Food Equipment Manufacturers |
LoSasso Integrated Marketing |
Award of Excellence |
The Art of Magnetic Marketing |
Vodafone |
Earnest |
Division 1-3: Integrated Comm Prog $1 million - $5 million |
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Winner |
Rogers Unison |
Rogers Communications Inc. |
Ariad Communications, Publicis Toronto, BBDO Toronto |
Award of Excellence |
I fixed it. You're welcome. |
Lenovo |
Traction |
Division 1-4: Total B2C & B2B Prog |
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Winner |
Microsoft Cloud - Transforming The Course |
Microsoft |
Dentsu Aegis Network/Empower Media |
Award of Excellence |
Winning in the Application Economy |
CA Technologies |
John McNeil Studio |
Category 2: Corporate Brand/Identity |
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Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline |
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Winner Brand Guidelines |
HCL Technologies LTD. |
ITSA and Plus One Degree |
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Award of Excellence |
IDG Corporate Brand Identity |
IDG |
Doremus |
Division 2-2: Corporate Branding Campaign, US or Global |
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Winner |
The Answer Company takeover of Grand Central Terminal |
Thomson Reuters |
TBWA/Chiat/Day NY |
Award of Excellence |
The Architecture of Hope |
Medidata |
gyro New York |
Division 2-3: Corp Comm Campaign, US or Global |
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Winner - tie The Architecture of Hope |
Medidata |
gyro New York |
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Winner - tie |
Deloitte's Ambassador Program |
Deloitte |
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Division 2-4: Corporate Community Relations Program, Public Service, Non-Profit Communications Program, Sustainability Report |
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Winner |
Domtar PaperPal |
Domtar |
Eric Mower + Associates |
Award of Excellence |
Merck Animal Health "Face The Facts" |
Merck Animal Health: Caninsulin |
Stein IAS |
Category 3: Internal Branding and Communications |
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Division 3-1: Employer Branding or Internal Communications Program |
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Winner |
Building a Culture of Innovation |
Emerson |
Fahlgren Mortine |
Award of Excellence |
Jeep Brand Immersion Program |
Fiat Chrysler Automobiles North America |
George P. Johnson Experience Marketing |
Division 3-2: Employee Communications; Digital, Print or Video |
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Winner |
Empower Results Days |
Aon |
Aon |
Award of Excellence |
The Book |
gyro |
gyro |
Category 4: Demand Generation |
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Division 4-1: Multi-Channel Lead Gen, Small Business |
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Winner |
Rogers Unison |
Rogers Communications Inc. |
Ariad Communications, Publicis Toronto, BBDO Toronto |
Award of Excellence |
Let's Do Business |
Zipcar |
Really B2B |
Division 4-2: Multi-Channel Lead Gen, Large Enterprise |
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Winner |
Lean Digital |
Genpact |
The Marketing Practice |
Award of Excellence |
The Good Clean Food Campaign |
Ingredion EMEA |
Stein IAS |
Division 4-3: Multi-Channel Lead Gen, C-Level |
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Winner |
Meet the Disruptors |
Oracle Financial Services |
Metia |
Award of Excellence |
Confronting commoditization: adding value/highlighting the value of engineering |
Trelleborg Marine Systems |
Stein IAS |
Category 5: Web Presence |
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Division 5-1: Microsite or Landing Page |
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Winner |
Rentals Resource Center - Focus on Landlords |
Zillow |
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Award of Excellence |
Straight Talk Online (sponsored by HCL Technologies) generates over 36 Mn. of business influence |
Straight Talk |
HCL Technologies LTD. |
Division 5-2: Website, Under $100K |
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Winner |
The NAFEM Show 2017 |
North American Association of Food Equipment Manufacturers |
LoSasso Integrated Marketing |
Award of Excellence |
Arcom Website |
Arcom |
Ayni Brigade |
Division 5-3: Website, Over $100K |
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Winner |
HUB International |
HUB International |
Rightpoint |
Award of Excellence |
Website Brand Relaunch |
InfinityQS International |
Refactored |
Division 5-4: Mobile-Enabled Web Site |
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Winner |
1010data "The New 1010data.com" |
1010data |
Stein IAS |
Award of Excellence |
Women to Watch Award Promotion |
Aon |
Aon and Ceros |
Division 5-5: Online Community, Open or Closed |
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Winner |
Hospital Network Improves its Own Health with Web-Based Solution for Tracking Employee Vaccinations |
Sinai Health System |
Carminati Consulting |
Category 6: Direct Response Marketing |
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Division 6-1: Direct Mail, Flat |
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Winner |
Mail Magic Invitation |
GLS / NEXT Precision Marketing |
NEXT Precision Marketing |
Award of Excellence |
Alphabet Postcard Campaign |
Gabriel Group |
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Division 6-2: Direct Mail, Dimensional |
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Winner |
Mission Possible: Opening the Door to the C-Suite |
Bottomline Technologies |
Bulldog Solutions |
Award of Excellence |
Access Velocity Invitations |
vAuto |
The Mx Group |
Division 6-3: Email, Lead Generation/Nurture |
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Winner |
Juniper Networks "Rule the Amazon" |
Juniper Networks |
Stein IAS |
Award of Excellence |
Gallagher Integrated Off-Script Campaign |
Gallagher Integrated |
ER Marketing |
Division 6-4: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign |
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Winner |
Go Digital. Go Yell. |
Yell Business |
TRUE |
Award of Excellence |
Marshalls Register Campaign |
Marshalls |
gyro |
Division 6-5: Content Marketing |
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Winner |
The Art of Magnetic Marketing |
Vodafone |
Earnest |
Award of Excellence |
Always Connected |
Fujitsu |
Momentum ABM Inc. |
Category 7: Face-to-Face Marketing |
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Division 7-1: Integrated Trade Show Mktg Prog, Under $100K |
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Winner |
Lost Wallet Scavenger Hunt |
Generali Global Assistance |
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Award of Excellence |
Shouting less, saying more |
Oracle |
Earnest |
Division 7-2: Integrated Trade Show Mktg Prog, Over $100K |
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Winner |
American Express Escape the Office |
American Express |
Momentum Worldwide |
Award of Excellence |
Mimecast 'Had enough yet?' |
Mimecast |
PJA Advertising + Marketing |
Division 7-3: Trade Show Exhibit, Under 2,500 Sq.Ft |
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Winner |
White Glacier Tradeshow Booth |
White Glacier |
Adhere Creative |
Award of Excellence |
Dow Branded Trade Show Experience at IDEA16 |
The Dow Chemical Company |
The Scott & Miller Group |
Division 7-4: Trade Show Exhibit, Over 2,500 Sq.Ft |
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Winner |
American Express Escape the Office |
American Express |
Momentum Worldwide |
Award of Excellence |
Caterpillar at MINExpo 2016 |
Caterpillar Inc. |
Converse Marketing, Inc. and GES |
Division 7-5: Live Trade Show Presentation or Demo |
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Winner |
Aon: Navigate Your World |
Aon |
iris Chicago |
Award of Excellence |
Stein IAS Cliché Killers film series |
Stein IAS |
Stein IAS |
Division 7-6: Proprietary Company Event, Single/Series |
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Winner |
2016 Bloomberg Square Mile Relay |
Bloomberg LP |
Benchmark Sport |
Award of Excellence |
The Nurse is Served |
MACSF |
gyro Paris |
Category 8: Sales-Enablement Tools |
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Division 8-1: Capabilities Brochure |
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Winner |
UL Verification Marketing Kit |
UL |
Doremus |
Award of Excellence |
VinSolutions CRM Training Guide |
VinSolutions |
The MX Group |
Division 8-2: Product, Equipment or Parts Catalog, or Technical Bulletins |
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Winner |
1010data "More Power to You" |
1010data |
Stein IAS |
Award of Excellence |
BUCKMAN ONSITE® INTERACTIVE SALES TOOL |
BUCKMAN INTERNATIONAL |
Eric Mower + Associates |
Division 8-3: Product/Service Demo (online/video/presentation) |
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Winner |
Western Union "EDGE Explainer Video" |
Western Union Business Solutions |
Stein IAS |
Award of Excellence |
From Server Room to Board Room |
Oracle |
Momentum ABM Inc |
Division 8-4: Channel Partner Engagement Program |
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Winner |
Cisco Engages with Channel Partners to Create Customers for Life |
Cisco |
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Award of Excellence |
Be More Together, Partner Account Based Marketing |
Oracle |
Momentum ABM Inc |
Category 9: Digital Advertising |
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Division 9-1: Text Ad, Single or Campaign |
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Winner |
Impactful Paid Search |
HCL TECHNOLOGIES LTD. |
HCL TECHNOLOGIES LTD. |
Award of Excellence |
Synchrony Financial: What Are You Working Forward To? |
Synchrony Financial |
Ogilvy & Mather |
Division 9-2: Non-Video Banner (Static, GIF, expandable) |
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Winner |
Greatest Return |
Aflac |
gyro |
Award of Excellence |
Rapid7 'Make Nothing Happen' |
Rapid7 |
PJA Advertising + Marketing |
Division 9-3: Interstitial |
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Winner |
Hiscox I'mpossible Banners |
Hiscox |
gyro New York |
Award of Excellence |
bswift "Unexpected Results" |
bswift |
Stein IAS |
Division 9-4: Video Banner (including Flash), Campaign |
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Winner |
The Architecture of Hope |
Medidata |
gyro New York |
Award of Excellence |
bswift "Unexpected Results" |
bswift |
Stein IAS |
Division 9-6: Mobile/SmartPhone App |
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Winner |
Global Metals & Mining Conference App |
BMO Capital Markets |
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Category 10: Search Advertising |
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Division 10-1: Search Engine Marketing (SEM), Search Engine Optimization (SEO) |
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Winner |
PPC Campaign Outperforms Google Stock 3:1 |
Ecolink |
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Award of Excellence |
Scaling Up Paid Search for Lithium Technologies |
Lithium Technologies |
BusinessOnline |
Category 11: Print Advertising |
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Division 11-1: Half-Page or Full Page, Single |
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Winner |
Go Digital. Go Yell. |
Yell Business |
TRUE |
Award of Excellence |
The Architecture of Hope |
Medidata |
gyro New York |
Division 11-2: Half-Page or Full Page, Campaign |
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Winner |
Taking the Mal Out of Malpractice |
The Doctors Company |
MRM/McCann San Francisco |
Award of Excellence |
Greatest Return Print |
Aflac |
gyro |
Division 11-3: Spread or Larger, Single or Campaign, Series |
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Winner |
Beam me up, BMO: Insights teleported to your desk via Hologram |
BMO Capital Markets |
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Award of Excellence |
Proud Supporter of a Job Well Done Gatefold Print |
USG Boral |
gyro |
Category 12: Broadcast Advertising |
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Division 12-1: Broadcast/Cable TV Advertising, Campaign or Spot |
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Winner |
There for You |
Aflac |
gyro |
Award of Excellence |
LONGRANGE Addressable TV Spot |
LONGRANGE |
Sullivan Higdon & Sink |
Division 12-2: Broadcast/Satellite Radio Advertising, Campaign or Spot |
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Winner |
Marshalls Register Campaign |
Marshalls |
gyro |
Award of Excellence |
Korn Ferry "UP" |
Korn Ferry |
Stein IAS |
Category 13: Away-from-Home Advertising |
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Division 13-1: Traditional, Airport, Transit |
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Winner - tie |
The Answer Company takeover of Grand Central Terminal |
Thomson Reuters |
TBWA/Chiat/Day NY |
Winner - tie |
Connect with BMO |
BMO Capital Markets |
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Division 13-2: Large Banners, Interior or Outdoor |
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Winner |
Proud Supporter of a Job Well Done Out of Home |
USG Boral |
gyro |
Category 14: Video |
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Division 14-1: Video Production, Under 5:00 |
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Winner |
I fixed it. You're welcome. |
Lenovo |
Traction |
Award of Excellence |
National Parks Anthem |
Aramark |
FCB Chicago |
Division 14-2: Video Production, Over 5:00 |
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Winner |
KPMG/Forbes "The Great Rewrite" Series |
KPMG |
Forbes, JWT |
Award of Excellence |
Stein IAS Cliché Killers film series |
Stein IAS |
Stein IAS |
Division 14-3: YouTube/ Custom Portal |
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Winner |
Greatest Return Educational Videos |
Aflac |
gyro |
Award of Excellence |
Enrty Name: 21 CE Leaders Speak |
HCL TECHNOLOGIES LTD. |
ACE Management Consultants |
Category 15: Other Digital Marketing Tools |
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Division 15-1: Presentations (PowerPoint, Keynote, Flash, PDF) |
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Winner |
Michael Foods Intuvio® Sales Presentation Portfolio and Portal |
Michael Foods |
Tartan Marketing |
Award of Excellence |
Marketing with Guts |
Stein IAS |
Stein IAS |
Division 15-2: Electronic Newsletter, Podcast, Video Webinar, Wiki Application |
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Winner |
NewsBlink |
VSP Vision Care |
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Award of Excellence |
EyeCare Connection |
VSP Vision Care |
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Division 15-3: Electronic White Papers |
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Winner |
Mind the Skills Gap: Helping Industrial Companies Solve a Growing Workforce Crisis |
Rockwell Automation |
Padilla |
Award of Excellence |
VinSolutions CRM Usage Benchmarking White Paper |
VinSolutions |
The MX Group |
Category 16: Social Media |
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Division 16-1: Integrated Social-Media Listening/Engagement Prog |
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Winner |
Engineers Swipe Right for Rockwell Automation |
Rockwell Automation |
Padilla |
Award of Excellence |
Zurich Employee Advocacy Network |
Zurich North America |
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Division 16-2: Corporate Blog |
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Winner |
Making HCL Blogs an influencer in the B2B Buyer Journey |
HCL TECHNOLOGIES LTD. |
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Division 16-3: Facebook, Linkedin or Twitter Program |
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Winner |
Invested In Our Legacy |
BNY Mellon |
TBWA\Chiat\Day NY |
Award of Excellence |
Recruiting CIOs Through The Social Network |
HCL TECHNOLOGIES LTD. |
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Category 17: Public Relations |
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Division 17-1: Product or Service PR Program |
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Winner |
Increasing Awareness of Emerson Products for Convenience Stores |
Emerson |
Fahlgren Mortine |
Award of Excellence |
Freightliner Trucks Hardest Working Cities |
Freightliner Trucks – Vocational |
Eric Mower + Associates |
Division 17-2: Physical or Online Media Kit |
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Winner |
AHR Digital Media Kit |
Emerson |
Fahlgren Mortine |
Award of Excellence |
Outpatient Surgery Magazine 2017 Media Kit |
Outpatient Surgery Magazine |
Herrin Publishing Partners |
Category 18: Custom Publishing |
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Division 18-1: Magazine, Print or Electronic |
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Winner |
CIO Straight Talk: Bringing Strategic Partnerships to Life through Print |
HCL Technologies LTD. |
ITSA |
Award of Excellence |
Mind the Gap: How Marketers Feel About Sustainability |
gyro |
gyro |
Division 18-2: Book, with Marketing Theme |
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Winner |
MAD JAM - BOOK OF IDEAS |
HCL TECHNOLOGIES LTD. |
PlusOneDegree |
Award of Excellence |
Bloomberg Business Innovators 2016 Book |
Bloomberg L.P. |
Bloomberg Marketing Studio |
Division 18-3: eBook |
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Winner |
Western Union "Guide to Navigating International Trade" |
Western Union Business Solutions |
Stein IAS |
Award of Excellence |
HPE.NXT |
Hewlett Packard Enterprise |
gyro New York |
Category 19: Promotional & Incentive Marketing |
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Division 19-1: Promotional Incentive |
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Winner |
Bravecto "Extraordinary Care Program" |
Merck Animal Health: Bravecto |
Stein IAS |
Award of Excellence |
"Drone Zone" Canola Grower Sweepstakes |
Cargill Speciality Canola Program |
Tartan Marketing |
Category 20: Sponsorship |
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Division 20-1: Charity or Cause, Business or Social Issue |
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Winner |
Merck Animal Health "Face The Facts" |
Merck Animal Health: Caninsulin |
Stein IAS |
Award of Excellence |
Bravecto Care "Extraordinary Team" |
Merck Animal Health: Bravecto |
Stein IAS |
Division 20-2: Sports Marketing, Community Relations/Social |
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Winner |
Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience |
Accenture |
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Award of Excellence |
#UnitedByHCL - HCL Tech's Official Digital Transformation Partnership with Manchester United |
HCL TECHNOLOGIES LTD. |
ITSA |
Category 21: Miscellaneous |
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Division 21-1: Posters |
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Winner |
Bravecto "Cats Are Everywhere" |
Merck Animal Health: Bravecto |
Stein IAS |
Award of Excellence |
The Architecture of Hope |
Medidata |
gyro New York |
Division 21-2: Original Photography |
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Winner |
Bravecto "Cats Are Everywhere" |
Merck Animal Health: Bravecto |
Stein IAS |
Award of Excellence |
bswift "Unexpected Benefits" |
bswift |
Stein IAS |
Division 21-3: Original Illustration |
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Winner |
Merck Animal Health "Face The Facts" |
Merck Animal Health: Caninsulin |
Stein IAS |
Award of Excellence |
Roofing Gods |
USG |
gyro |
Division 21-4: Agency Promotion |
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Winner |
Sheep Show / Thanksgiving Mailer |
Sullivan Higdon & Sink |
Sullivan Higdon & Sink |
Award of Excellence |
Stein IAS Cliché Killers film series |
Stein IAS |
Stein IAS |
Section 3: Top Awards |
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Note: The B2 Awards' six Top Award winners – including B-to-B Marketer of the Year, Agency of the Year, Best in Show, and Marketer of the Year – were presented on Wednesday, May 31, 2017, at the annual B2 Awards Gala, held during the 2017 Masters of B2B Marketing Presented by ANA's Business Marketing Association. |
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Category 1: Corporate Marketer of the Year |
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Large: $1 Billion and Over |
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Winner |
Medidata |
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Award of Excellence |
Hiscox |
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Small: Under $1 Billion |
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Winner |
1010data |
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Award of Excellence |
Merck Animal Health |
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Category 2: Agency of the Year |
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Large: $25 Million and Over |
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Winner |
George P. Johnson Experience Marketing |
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Award of Excellence |
gyro |
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Small: Under $25 Million |
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Winner |
Stein IAS |
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Award of Excellence |
Schermer |
Omobono Inc. |
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Category 3: Best in Show |
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Winner |
Merck Bravecto "Cats are Everywhere" |
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Award of Excellence |
Cisco Engages with Channel Partners to Create Customers for Life |
Rogers Unison |
MINExpo 2016 |
Category 4: Marketer of the Year |
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Winner |
Matt Preschern, Chief Marketing Officer - HCL Technologies |
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Award of Excellence |
Chris Arrendale, CEO & Principal Deliverability Strategist - Inbox Pros |
Rachel Ready, Vice President, Digital Marketing - BusinessOnline |
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