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2021 B2 Awards Shortlist
Preliminary Winners Listing

This is a preliminary list of 2021 B2 Awards winners. Gold, Silver, and Bronze B2 Awards achievements in each category will be revealed at the 2021 ANA B2 Awards Gala: Virtual Show event on Friday, July 30, 2021 @ 1:00pm ET. Click here to register for this free event

Winners are listed alphabetically by submission name within each category.

 

Top Award Finalists 

 

B2B In-House Agency of the Year

BLOOMBERG MEDIA STUDIOS
Agency: Bloomberg Media

POD MODEL
Agency: Publicis Sapient

 

UL CREATIVE SERVICES
​​Agency: UL

Industry Sector Spotlight Award: Technology

3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS
Agency: HP Inc.


BOMBORA EDUCATES SALES LEADERS ON INTENT DATA
Agency: Bombora


JUMPSTARTING BRAND AND DEMAND
Client: Jumio Corporation
Agency: Retina

 

Large Agency of the Year

 

Agency: Edelman
Agency: Merkle B2B
Agency: Transmission

Midsize Agency of the Year

Agency: Doremus
Agency: MRM
Agency: twogether

Small Agency of the Year

Agency: BizMark
Agency: Cargo
Agency: Retina

 

Main Category Award Finalists 

Account-based Marketing

HOW DO YOU PINPOINT AND PERSUADE YOUR ON- PREMISE CUSTOMERS THAT YOU CAN ALSO BEAT OUT THE COMPETITION IN THE CLOUD?
Client: Splunk
Agency: Agent3


SHELL FLIGHTPATH: OPENING UP NEW MARKETS
Client: Shell Aviation
Agency: Edelman

 

THAT'S A BETTER NORMAL
Client: Visa
Agency: Episode Four

 

TIME TO ADAPT
Client: Tata Consultancy Services
Agency: Just Global
 


Agency Promotion

B2B WORLDFEST
Agency: Stein IAS


‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC
Agency: Rise Interactive

 

MOWER: BRING YOUR WORK TO KIDS
Agency: Mower

 

SOUNDS OF THE SEASON
Agency: Cargo

 


Brand Purpose

CONNECTIONS FOR LIFE
Client: Thermo Fisher Scientific- Gibco
Agency: Retina

 

LEGO EDUCATION: HANNAH REBUILDS IT
Client: Lego
Agency: Doremus

 

MASTERCLASSICS
Client: D&AD
Agency: MRM UK


PANASONIC - WHAT MOVES US
Client: Panasonic Corporation of North America
Agency: MRM

 

PRODUCTS WITH PURPOSE
Client: DSM - HNH Nutritional Products
Agency: Fingerpaint

 


Corporate Branding Campaign

CONNECTIONS FOR LIFE
Client:  Thermo Fisher Scientific- Gibco
Agency: Retina

 

HEAD SNAP 2.0.2.0
Client:    Symcor
Agency: Uncommon Toronto

 

PROJECT NORTH STAR
Client:    Coldwell Banker Real Estate LLC
Agency: G&S Business Communications

 

PUBLICIS SAPIENT BRAND LAUNCH
Client: Publicis Sapient
 

THE ABCDs OF INNOVATION
Client:    Broadridge
Agency: BizMark

 

Corporate Identity Program

COLDWELL BANKER GLOBAL LUXURY INDENTITY STANDARDS
Client:    Coldwell Banker Real Estate LLC
Agency: The Studio


BNY MELLON VISUAL BRAND REDESIGN
Client:    BNY Mellon
Agency: Landor & Fitch


 

READY FOR VIRTUALLY ANYTHING
Client:   Virbela
Agency: Retina

 

TRADEMARK - WHAT MARK WILL YOU LEAVE...YODA vs THE EMPIRE
Client:    Trademark
Agency: LUDWIG+

 

 


Corporate or Brand Web Site

AS SIMPLE AS A HANDSHAKE: BRINGING CLIENT CONFIDENCE AND BRAND PASSION TOGETHER ON A NEW DUDESOLUTIONS.COM
Client:    Dude Solutions
Agency: Schermer
 

BNY MELLON CORPORATE WEBSITE REDESIGN
Agency: Havas


NYDIG BRAND WEBSITE RELAUNCH
Client:    NYDIG
Agency: Edelman

 

SAY GOODBYE
Client:    Auryon
Agency: Fingerpaint


VIRBELA.COM
Client:   Virbela
Agency: Retina


 


Demand Generation: Large Enterprise

TRELLBORG DOCKING & MOORING
Agency: Stein IAS

 

PROJECT CONQUEST
Client: First Midwest Bank
 

 


Demand Generation: Small/Medium Business 

100 FREE LEADS AND BUSINESS REOPENING TOOLKIT PROGRAM
Agency: INFUSEmedia


CARING GENE® “CARING IS YOUR CALLING"
Client:   Iroquois Healthcare Association
Agency: Mower


BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING.
Client:    Cox Communications
Agency: FCB Chicago

 

WIN BACK
Client:    Nestle Waters North America
Agency: BizMark

 



Digital Marketing Tools and Programs

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 

ROI CALCULATORS
Client:    Whirlpool Corporation
Agency: Nelson Schmidt

 


Digital Transformation

FREDDIE MAC SINGLE-FAMILY / DIGITAL TRANSFORMATION
Client:    Freddie Mac Single-Family
Agency: VShift

 

JUMPSTARTING BRAND AND DEMAND
Client:    Jumio Corporation
Agency: Retina

 

The Drum Digitally Transforms with Pandemic Proof Online Festivals
Agency: The Drum


VOLLRATH FOODSERVICE WEBSITE
Agency: CI Design, Inc.


 

Direct Mail, Flat or Dimensional

DIMENSIONAL MAILER - BROTHER
Client:   Brother international

Agency: Stein IAS


MASTERCLASSICS
Client:    D&AD
Agency: MRM UK


USPS POLITICAL DIRECT MAIL
Client:    USPS
Agency: MRM


MAKE IT HERE
Client:    Zekelman Industries
Agency: The Mx Group
 

 

WHAT TO DO WHEN YOU'VE GOT WHAT YOUR PROSPECTIVE CUSTOMER WANTS, BUT THE CUSTOMER DOESN'T QUITE BELIEVE YOU HAVE IT?
Client:    LinkedIn Marketing Solutions
Agency: Agent3


 

Educational series

DIGITAL B2B EDUCATION PROGRAM
Client:   Avocados from Mexico

Agency: Augustine Agency

SAMSUNG ELITE
Client:    Samsung
Agency: Dentsu


Employer Branding

LEARN FOR YOUR LIFE
Agency: Stein IAS

 

MOWER: BRING YOUR WORK TO KIDS
Agency: Mower

 


Event Marketing Campaign

ELLUICAN: ELIVE 2020
Client:    Ellucian
Agency: twogether


JOHN DEERE: THE FARM MUST GO ON
Client:    John Deere
Agency: Edelman and UEG


Integrated Marketing Program: Large Enterprise

 

ABM AS A SERVICE: HELPING SALES CLOSE LARGER DEALS FASTER
Client:    ServiceNow
Agency: The Marketing Practice

 

ACTIVE BOND FUNDS: SIMPLY BRILLIANT RESULTS
Client:    Huge
Agency: Vanguard


BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING.
Client:    Cox Communications
Agency: FCB Chicago

 

CATCHING FEELS
Client:    Mondi
Agency: TRUE

 

THE ROUTE TO RESILIENCE
Client:    Microsoft
Agency: MRM UK


Integrated Marketing Program: Small to Midsize Business

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 

‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMICCLIENT:
Agency: Rise Interactive

 

SAY GOODBYE
Client:    Auryon
Agency: Fingerpaint

 

WE'RE ALL IN
Client: Wisconsin Economic Development Corporation
Agency: Nelson Schmidt

 



Lead Generation: Large Enterprise

MOVE FORWARD.
Client:    Conduent
Agency: Partners and Napier


PRESORT SERVICES
Client:    Pitney Bowes
Agency: BizMark

 

TRY BEFORE YOU BUY: FEEDING VIRTUAL EVENTS TO SELL OUR VIRTUAL EVENTS PRODUCT
Agency: GrubHub


 

USPS NO SURCHARGE CAMPAIGN
Client:   United States Postal Service
Agency: MRM





Lead Generation: Small/Medium Business


BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING.
Client:    Cox Communications
Agency: FCB Chicago


 

SAY GOODBYE
Client:    Auryon
Agency: Fingerpaint

 

USPS - DRIVE ACTION TO THE POLLS
Client:   United States Postal Service
Agency: MRM



Media Plan

CARING GENE® “CARING IS YOUR CALLING"
Client:   Iroquois Healthcare Association
Agency: Mower


NI - ENGINEER AMBITIOUSLY
Client:    National Instruments
Agency: Doremus


Microsite or Landing Page

3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS
Client: HP INC.


COMMERCIAL INSIGHTS CENTER
Client: Nationwide

FOCUS FORWARD
Client: Wisconsin Economic Development Corporation
Agency: Nelson Schmidt

INGREDION
Agency: Stein IAS and Ingredion

 


Omni-Channel Content Program

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 

EXPORTING EXPERTISE
Client:   Wisconsin Economic Development Corporation
Agency: Nelson Schmidt

 

TRELLEBORG DOCKING & MOORING
Agency: Stein IAS


PUT THE “U” BACK IN SYRAC_SE
Client:    Downtown Committee of Syracuse
Agency: Mower


 

THE DIGITAL LIFE INDEX
Client: Publicis Sapient
 


Out-Of-Home Advertising
 

 


BEST COLLABORATIONS
Client:   Cisco Webex
Agency: WONGDOODY


 

CARING GENE® "CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 


PUT THE “U” BACK IN SYRAC_SE
Client:    Downtown Committee of Syracuse
Agency: Mower


Podcast

#ENGINEERSFROMTHEHOMEDESK SERIES
Agency: L&T Technology Services
 

 


THINK WITH GOOGLE PODCASTS
Client:   Google
Agency: Essence Global


Print Advertising

SAY GOODBYE
Client:    Auryon
Agency: Fingerpaint

 

LEGO EDUCATION: HANNAH REBUILDS IT
Client:    Lego
Agency: Doremus


Product Launch or Relaunch

CATCHING FEELS
Client:    Mondi
Agency: TRUE

 

CONNECTIONS FOR LIFE
Client:    Thermo Fisher Scientific- Gibco
Agency: Retina


 

LEGO EDUCATION: HANNAH REBUILDS IT
Client:    Lego
Agency: Doremus

 

SAY GOODBYE
Client:    Auryon
Agency: Fingerpaint


 

USPS - SHIFTING VOTER MINDSET
Client:    USPS
Agency: MRM

 


Proprietary Company Event, single/ series

INVESTOR DAY
Client:    Broadridge
Agency: BizMark

 

THE HAPPINESS NETWORK
Agency: Verizon Media

 


Public Relations

BALL CORPORATION: LAUNCHING ALUMINUM BEVERAGE PACKAGING INTO THE SPORTS AND ENTERTAINMENT WORLD
Client:   Ball Corporation
Agency: Edelman

 


DELOITTE STUDIES UNCERTAIN COURSE FOR BACK-TO-SCHOOL AND BACK-TO-COLLEGE SEASON
Client:   Deloitte

Agency: Brodeur Partners

 


Recruitment Marketing

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 


EMPOWER STUDENT GROWTH PROGRAM
Client: Grant Thornton
 

 

GRANT THORNTON EMPLOYER REBRAND & LAUNCH
Client: Grant Thornton
 


ROI/Growth

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower


 

CATCHING FEELS
Client:    Mondi
Agency: TRUE

 

‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC
Agency: Rise Interactive


Sales Enablement Program

PROJECT CONQUEST
Client: First Midwest Bank
 


REALVITALIZE SALES MATERIALS
Client:    Realogy
Agency: The Studio

 

TRELLEBORG DOCKING & MOORING
Client:    Trelleborg
Agency: Stein IAS


Social Media

 

CARING GENE® “CARING IS YOUR CALLING"
Client:    Iroquois Healthcare Association
Agency: Mower

 

WE'RE ALL IN FOR SMALL BUSINESS SATURDAY
Client:    Wisconsin Economic Development Corporation
Agency: Nelson Schmidt

 


Sponsorship Program

DRIVEN BY YOU, POWERED BY CLOVER
Client:   Clover Network, Inc.
Agency: Ayni Brigade

 

PANASONIC - WHAT MOVES US
Client:    Panasonic Corporation of North America
Agency: MRM


 

U.S. OPEN AUGMENTED REALITY BUILT BY DELOITTE
Agency: Deloitte

 


Thought Leadership

BUSINESS INTERRUPTED: INSIGHTS ON THE NEW NOW
Client:    Ernst & Young LLP
Agency: Mediacom NY


CMO x CREATOR CONVERSATIONS
Client:    YouTube
Agency: AKQA

 

GETTY IMAGES VISUAL GPS
Agency: Getty Images


 

THE DIGITAL LIFE INDEX
Client: Publicis Sapient
 


VERIZON 2020 DATA BREACH INVESTIGATION REPORT PROGRAM
Client: Verizon
Agency: MRM


Trade Show or Conference

DTN AG SUMMIT 2020
Client: DTN
 

INSPIRED BY NATURE. PERFECTED BY ABB
Client:    ABB
Agency: Mower


JOHN DEERE'S RUN YOUR WORLD
Client:   John Deere

Agency: GES

 

MASTERCARD INCONVERSATION SERIES
Client:   Mastercard

Agency: Armstrong Partnership

 


Video Marketing

CAT TRIAL 9: PAC-MAN
Agency: Caterpillar Inc

LEGO EDUCATION: HANNAH REBUILDS IT
Client: Lego
Agency: Doremus

PANASONIC - WHAT MOVES US
Client: Panasonic Corporation of North America
Agency: MRM

THE NEXT NORMAL | HSBC COMMERICAL BANKING
Agency: The Creative Engagement Group

TRELLEBORG SMARTPORT
Agency: Stein IAS