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The ANA B2 Awards

Effective is just the beginning.

The entry phase for the 2022 B2 Awards program has ended.

Winners will be announced and celebrated at the ANA B2 Awards Gala on May 24, 2022
at the Masters of B2B Marketing Conference.

  • The best in B2B: With more than 1,500 member companies with B2B Marketers inside, when it comes to where the B2B Industry is going, we mean business. Show your team and your clients you do too.
  • Growth Champions: At the ANA, we champion growth. Since its beginnings with the Industrial Marketing Association, the ANA Business Marketing Practice and the B2 Awards signify the best in modern B2B thinking and business results.
  • Peer-reviewed: The term conveys trust — it is the highest honor in virtually every industry. For the marketing, advertising, and media communities, the ANA is simply the corporate client-side marketer peer organization. If you win here, it’s because your peers reviewed your work, recognized it, and rewarded it.
  • The largest industry awards program: With ANA’s thousands of members, representing tens of thousands of individual businesses, brands, and communities, the B2 Awards have more categories, more entries, and more jurists than any other industry award program. We reflect the rich diversity of our industry, the growing role of B2B marketing, and the rapid changes in our industry.
  • Effective is just the beginning: It’s our tag line for a reason.
  • The Members Choice: Best in Show Award is challenging to win. A fraction of a point can separate competitors, and there is no second place in this category.
  • The iconic “Exclamation Point” B2 Award: A B2 is about business results, superior strategic thinking, focused creative insight, data, digital and an artisan’s touch. It’s about outcomes beyond the industry norm.
  • Get the recognition you deserve: Industry recognition is a powerful inspiration. Get your work in front of our top jury and you fast-track your company, your brand, and your team for heightened industry awareness and recognition.  

Key Dates

  • Call for Entries: October 2021 to February 2022
  • Main Judging: March 2022
  • Awards Gala Celebration: May 24, 2022

We love marketing too!

ANA members are among the most powerful and influential marketers in the world. Winning case studies will be shared with our network online through ANA.net and select winners will also be invited to share their insights and expertise at exclusive ANA events throughout the year with our unique "B2 Live" Program. The B2 Awards Celebration begins when we announce the finalists. Then we reveal the winners in one great night where we honor the best B2B marketing talent in the world during the ANA Masters of B2B Marketing Conference.

Who judges the B2 Awards?

B2 Award judges are B2B professionals from all areas of the ANA, like our top jury, dominated by leading client-side marketers at the highest levels, including chapter leaders, and committee members. The candidates are screened by the ANA and are assigned to judge entries from the categories in which they have expertise. Interested in judging the B2 Awards? Visit the Judging page on this site for more information!

What does it take to win?

Check out these award-winning case histories from past B2 Award winners to find out. Or visit the 2021 General Awards Winners Gallery.

So, do you have what it takes?