B2 Awards Judging

Please Note: The 2025 B2 Awards program information will be available soon. Below are details that were applicable for the 2024 program for reference until the 2025 program details are available.

Interested in joining the prestigious B2 Awards jury?

Our jury, composed of over 200 industry professionals, represents the best and brightest in B2B marketing. As a volunteer juror, you’ll contribute just a few hours of your time, and we’ll match your expertise, credentials, and industry focus to relevant categories. We ensure a fair process by asking you to recuse yourself from any categories where conflicts of interest may arise, and our team is here to support you every step of the way.

The Top Jury represents the highest honor in our B2B community, featuring the top client-side marketer corporate members of the ANA. These marketers, agencies, teams, and providers are considered “master class,” setting the gold standard in B2B excellence. If you’ve never been on our Top Jury or experienced our annual "Jury Day," it’s one of the most exciting days of the year.

If you’re passionate about the B2B industry and meet the judging criteria, we invite you to register for this rewarding experience.

Submit your juror registration form today!

Thank you to all the 2024 Juries!

Here is what prior judges have to say:

When you are looking for ideas to inspire you, look no further than the B2 winners. See what worked for them and then dig deep to find that nugget you can build a concept on that will resonate and deliver results for your client.

Winning an ANA B2 Award is important for a number of reasons. It's independent validation that tells prospective clients that our B2B work delivers real results. It shines a light on our existing clients and gives us the opportunity to celebrate shared successes with them. And it's a great boost to our internal teams who work so diligently to produce outstanding work for our clients.

The campaign won a lot of awards, but the ANA B2 Award particularly energized our clients. While it reinforced their trust in us, it also inspired brand teams across our roster to strive for bigger ideas. That's the real win.

"We promoted our Gold ANA B2 Award across all of our channels, which led to multiple clients, both new and prospective, leaning in to learn more. While we're known for our ag, pet care and food and beverage work, this high-profile win helped break down siloes across categories and brought everyone together around the power of big ideas.Get a front row seat to the best work in the industry before the rest of the industry!

Very rewarding, inspiring to see all the work and great to have discussion with other professionals in the industry.

Judging the ANA B2B awards was an inspiring experience. There is great work being done, built from data-driven customer insights that are driving significant results. Proud to be a part of group that is leading the change in B2B marketing. Amazing group of professionals who came together for great discussion, challenging norms and setting new benchmarks for great in our industry.

A great opportunity to work with a highly experienced and credentialed group of B2B marketing professionals and exchange perspectives to raise the bar of the winning entries.