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2025 B2 Award Winners
The ANA is proud to announce the winners of the 49th annual B2 Awards. Congratulations to all the client and agency teams that created award winning B2B marketing.
Download the 2025 ANA B2 Awards Winners List
Best in Show Award
"Not Just the Facts"
FactSet Research Systems Inc. and VSA Partners
| Top Awards | Award Level | Winners | |
| Agency of the Year - Large | GOLD | Code and Theory | |
| SILVER | Transmission | ||
| BRONZE | Just Global | ||
| Agency of the Year - Midsize | GOLD | Mower | |
| SILVER | Park & Battery | ||
| BRONZE | Stein | ||
| Agency of the Year - Small | GOLD | SCHERMER | |
| SILVER | The Ricciardi Group | ||
| BRONZE | LUDWIG+ | ||
| Individual Marketer of the Year | WINNER | Kyall Mai, Esquire Bank | |
| General Categories | Award Level | Campaign Name | Team Credits |
| A.I./Emerging Technologies | SILVER | Intel: The Magic of Metaphors | Intel and Intercept |
| BRONZE | McNeilus "Revolutionizing Refuse" | McNeilus Trucking and Mower | |
| BRONZE | Recorded Future Gen AI Brand Video | Recorded Future and Traction | |
| Account-Based Marketing | GOLD | Mission Critical: A Hyper-Personalized 1:1 ABM Approach to Secure the Nation’s Top Defense Shipbuilder | ServiceNow and Agent3 |
| SILVER | “Eyes on the future. Boots on the ground.” by Epiroc | Epiroc and Marketbridge | |
| SILVER | Wake Up And Smell the Coffee! | ServiceNow and Agent3 | |
| BRONZE | Love at First Insight: Unisys ABM Engagement Campaign | Unisys Corporation and Design Logic AU | |
| BRONZE | ServiceNow ABM: Driving Innovation and Impact In The Automotive Sector | ServiceNow and Agent3 | |
| B2B Marketplace Marketing | GOLD | Matches Are Made with Amazon Ads | Amazon Ads with Code and Theory |
| SILVER | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower | |
| BRONZE | Together, Let's Break Through | Labcorp and Audacity | |
| Brand Purpose | GOLD | Force of Nature | Mastercard and McCann NY |
| SILVER | ETS - Revolutionizing How We Measure Minds | ETS with Code and Theory | |
| Business to Government/Business to Public Sector Marketing | SILVER |
McNeilus "Revolutionizing Refuse" | McNeilus Trucking and Mower |
| BRONZE | Verizon Frontline | Verizon Business Group and Ogilvy | |
| Channel Partner/Ecosystem Program | SILVER | Force of Nature | Mastercard and McCann NY |
| BRONZE | Grow Beyond: Building the Ultimate Partnership Engine | T-Mobile for Business and The Marketing Practice | |
| Content Marketing | GOLD | Intuit QuickBooks x Street You Grew Up On | Intuit with Initiative and Mediabrands Content Studio |
| SILVER | The Sound of Flight | GE Aerospace and Gravity Global | |
| SILVER | Paris 2024 B2B Campaign | Visa Europe Ltd. and ChilliMint Europe Ltd. | |
| BRONZE | B2B Buyer Beat | Digitalzone | |
| Corporate Branding Campaign | GOLD | Reimagine the Possible | Exel Composites and TRUE |
| GOLD | Put AI To Work For People | ServiceNow and BBDO New York | |
| SILVER | Making Space for Incredible | AutoStore and Transmission | |
| SILVER | By America's Side | Mack Trucks with Stein and Office of Experience | |
| BRONZE | Thomson Reuters - Clarifying the Complex | Thomson Reuters with Code and Theory | |
| Corporate Identity Program | GOLD | ETS - Revolutionizing How We Measure Minds | ETS with Code and Theory |
| GOLD | Thomson Reuters - Clarifying the Complex | Thomson Reuters with Code and Theory | |
| SILVER | Frazier & Deeter Corporate Rebrand | Frazier & Deeter with Modo Modo Agency | |
| SILVER | Seamless Solutions | LS Power and Prophecy | |
| BRONZE | Recorded Future. Know what matters. Act first. | Recorded Future and Traction | |
| Corporate or Brand Website | GOLD | Building the Largest Developer Ecosystem The World Has Ever Known | Qualcomm with Code and Theory |
| SILVER | ETS - Revolutionizing How We Measure Minds | ETS with Code and Theory | |
| SILVER | From Mission: Impossible to Mission:Accomplished - Iron Mountain's global website redesign | Iron Mountain and Rightpoint | |
| Customer Experience | GOLD | Building the Largest Developer Ecosystem The World Has Ever Known | Qualcomm with Code and Theory |
| Data and Analytics Innovation | SILVER | Synchronized Efficiency: Powering a Personalized Experience | PACCAR Parts and FCB Chicago |
| SILVER | Stein's Origin Data Platform | Stein | |
| BRONZE | HP Drives Innovation with ABM Measurement | HP In-House Media Team | |
| Demand Generation: Large Enterprise | SILVER | Storytellers Collective by National Geographic | National Geographic and Marketbridge |
| BRONZE | “Eyes on the future. Boots on the ground.” by Epiroc | Epiroc and Marketbridge | |
| BRONZE | Enterprise Solutions #ProblemsSolved | S&P Global Market Intelligence and PinkGreen | |
| Demand Generation: Small or Medium Business | GOLD | Matches Are Made with Amazon Ads | Amazon Ads with Code and Theory |
| GOLD | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower | |
| SILVER | Orkin Canada - Be Afraid | Orkin Canada and Jan Kelley | |
| Digital Marketing Tools and Programs | SILVER | Launching a Category of One | Four Seasons Yachts and MRM |
| BRONZE | Driving demand with unique-in-category website innovation | Medidata Solutions, Inc. | |
| Digital Transformation | GOLD | Launching a Category of One | Four Seasons Yachts and MRM |
| GOLD | WypAll® Right Purpose Wipes | Kimberly-Clark Professional | |
| SILVER | Finvi "Collections That Work" | Finvi and Mower | |
| Direct Mail, Flat or Dimensional | SILVER | United Egg Producers: The Unscrambled Egg | United Egg Producers and Bader Rutter |
| GOLD | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower | |
| SILVER | Two Campaigns, One TRP Takeover | PACCAR Parts and FCB Chicago | |
| BRONZE | Pipeline momentum powered by email: PitneyShip(R) | Pitney Bowes and The Pedowitz Group | |
| Employer Branding | BRONZE | Mower "Don't Wait. Celebrate!" | Mower |
| Event Marketing Campaign | GOLD | The Power of Sound Experience | Audacy and Two Eighteen |
| SILVER | Born of the Bond | Zoetis and Bader Rutter | |
| BRONZE | Verizon Business Innovation Sessions | Verizon Business and CIVIC | |
| Field Marketing | SILVER | Positioning Iron Mountain in New Neighborhoods | Iron Mountain |
| BRONZE | “Eyes on the future. Boots on the ground.” by Epiroc | Epiroc and Marketbridge | |
| GEM Award | GOLD | Intuit QuickBooks x Street You Grew Up On | Intuit with Initiative and Mediabrands Content Studio |
| SILVER | J.P. Morgan Chase Women on the Move Podcast | JP Morgan Chase and Magnet Media, Inc | |
| BRONZE | Surf's Up at Future Proof: intelliflo Rides the Wave of Innovation! | intelliflo and Intention.ly | |
| Industry Sector Spotlight Award: Banking and Financial Services | GOLD | The Unshakeables Podcast from Chase for Business | Chase for Business with Quigley-Simpson and iHeartMedia |
| BRONZE | American Express “This Is For YOU” | American Express and Inspira Marketing | |
| Industry Sector Spotlight Award: Business and Professional Services | GOLD | Sleep With Rain | AT&T and BBDO LA |
| Industry Sector Spotlight Award: Insurance | BRONZE | Children's Oral Health | Guardian |
| Industry Sector Spotlight Award: Technology | GOLD | Building the Largest Developer Ecosystem The World Has Ever Known | Qualcomm with Code and Theory |
| SILVER | Put AI To Work For People | ServiceNow and BBDO New York | |
| BRONZE | Siemens CES | Siemens with Sparks + Freeman | |
| Influencer Marketing | GOLD | Sleep With Rain | AT&T and BBDO LA |
| GOLD | Rubix Foods NEXT Flavor Network | Rubix Foods and Belle Communication | |
| SILVER | The Delo “Bryan Furnace Rant” video series by Chevron Lubricants | Chevron Lubricants and Marketbridge | |
| SILVER | Trolled by Rock N' Roll | Workday and Ogilvy | |
| Integrated Marketing Program: Large Enterprise | GOLD | Not Just the Facts | FactSet Research Systems Inc. and VSA Partners |
| GOLD | By America's Side | Mack Trucks with Stein and Office of Experience | |
| SILVER | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower | |
| SILVER | GE Healthcare. Know Now. | GE Healthcare and Traction | |
| BRONZE | Sleep With Rain | AT&T and BBDO LA | |
| Integrated Marketing Program: Small to Midsize Business | BRONZE | Reimagine the Possible | Exel Composites and TRUE |
| International B2B Marketing Campaign | SILVER | Media Envy | Amazon Ads and Anomaly |
| BRONZE | Not Just the Facts | FactSet Research Systems Inc. and VSA Partners | |
| Lead Generation: Large Enterprise | SILVER | From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution | Unisys Corporation and Design Logic AU |
| SILVER | Workday Presents: The Rock Stars of Business World Tour | Workday and Ogilvy | |
| BRONZE | Storytellers Collective by National Geographic | National Geographic and Marketbridge | |
| BRONZE | POWER TO MOVE YOUR BUSINESS | Qualcomm and Transmission | |
| Lead Generation: Small to Medium Business | GOLD | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower |
| SILVER | Precision targeting with "Move to Kestra" Campaign | Kestra Holdings | |
| Media Strategy | GOLD | Storytellers Collective by National Geographic | National Geographic and Marketbridge |
| SILVER | This is an operations intervention | PagerDuty with Instrument and Just Global | |
| SILVER | Time Delay | Thermo Fisher Scientific with Park & Battery | |
| BRONZE | EY x Reuters Real Time Business | EY and EssenceMediaCom | |
| Multi-Year Impact | GOLD | Born of the Bond | Zoetis and Bader Rutter |
| SILVER | Verizon Business Innovation Sessions | Verizon Business and CIVIC | |
| BRONZE | Win in Digital B2B Marketing Campaign | Visa Europe Ltd. and ChilliMint Europe Ltd. | |
| Out-of-Home Advertising | GOLD | Your team loves Canva | Canva |
| Podcast | GOLD | The Unshakeables Podcast from Chase for Business | Chase for Business with Quigley-Simpson and iHeartMedia |
| BRONZE | The Visibility Gap | Cigna Healthcare with MRM and Initiative | |
| Product Launch or Relaunch | GOLD | Matches Are Made with Amazon Ads | Amazon Ads with Code and Theory |
| GOLD | Reimagine the Possible | Exel Composites and TRUE | |
| SILVER | Removing Carbon for Good | Elimini with Stein and The Gate | |
| SILVER | Iron Mountain InSight® DXP Global Launch | Iron Mountain and Transmission | |
| BRONZE | McCain® SureCrisp® — Go the Distance | McCain Foods and Bader Rutter | |
| Proprietary Company Event (Single/Series) | SILVER | re:Invent Watch Parties | Amazon / AWS and Factory360 |
| BRONZE | Google Cloud Next 2024 - Keynote | Google Cloud and Jack Morton | |
| Regional Spotlight Award: United Kingdom | GOLD | Reimagine the Possible | Exel Composites and TRUE |
| ROI/Growth | SILVER | Carhartt "For Crews Who Make the Holidays" | Carhartt and Mower |
| BRONZE | Visa Commercial Solutions – Delivering ‘best-in-class’ commercial payment solutions | Visa Europe Ltd. and ChilliMint Europe Ltd. | |
| Sales Enablement Program | BRONZE | McCain | Unlock your menu inspiration | McCain and Dentsu |
| Social Media | GOLD | Sleep With Rain | AT&T and BBDO LA |
| SILVER | The Sound of Flight | GE Aerospace and Gravity Global | |
| SILVER | McCain® SureCrisp® — Go the Distance | McCain Foods and Bader Rutter | |
| BRONZE | We Stand Up For | Mastercard and McCann NY | |
| Thought Leadership | GOLD | Extending Brand-to-Demand Leadership in B2B | Stein |
| BRONZE | Amazon Ads: From Ads to Zeitgeist | Amazon Ads | |
| BRONZE | The Rising Storm | Lightcast | |
| Trade Show or Conference | GOLD | Life. To The Fullest.® by Abbott at CES 2025 | Abbott Laboratories and Factory360 |
| SILVER | You Can't Miss This | Thermo Fisher Scientific with Park & Battery | |
| BRONZE | Cboe - Introducing Index Options to Robinhood | Cboe Global Markets and tms | |
| Video Marketing | GOLD | Born of the Bond | Zoetis and Bader Rutter |
| SILVER | Carhartt "A Partnership to Power the Future" | Carhartt and Mower | |
| BRONZE | We Stand Up For | Mastercard and McCann NY | |
| Specialty Award | Award Level | Campaign Name | Team Credits |
| LinkedIn B2B Icon Award | WINNER | By America's Side | Mack Trucks with Stein and Office of Experience |