Top Awards

Do you have what it takes to take home a Top B2 Award?

Showcase your best work and lead by example as the In-House Agency of the Year, Corporate Marketer of the Year, or Agency of the Year. Varying criteria for size and scope will place your work alongside industry peers for review by a panel of online judges. If your entry lands within the top three highest scores, an in-person panel of leading B2B marketing executives will focus on our finalists’ work to determine who will be awarded a B2 Top Award.

Top Awards entrants must submit at least three case submissions in the B2 General Categories* to undergo rigorous consideration, so please spend some time crafting the most compelling representation of your brand/agency and work for review and make sure you showcase your diversity of work in section one of the B2 Awards. 

*Entrants in the Industry Sector Spotlight category do not need to submit three additional case submissions into the B2 Awards General Categories.

In addition to case studies, entrants must also supply explanations of:

• Vision, Innovation, Leadership
• Thought Leadership
• Company Culture
• Business Growth
• Impact and Momentum

B2B In-House Agency of the Year

This award is for one single team within a brand/enterprise that plans, creates, and executes creative B2B marketing focused on internal/external communications or the advertisement of their own brand, product, or service.

Individual Marketer of the Year

Nominate your client, your colleague, or even yourself! Open to individuals at marketing solutions providers, advertising agencies, or client-side marketers working for brands of all sizes who are driving growth for their business while elevating B2B marketing. This award is intended for those who demonstrate excellence in marketing strategy, leadership in corporate culture and/or brand purpose, and thought leadership in their respective industry.

Agency of the Year

Open to agencies of all sizes driving growth for B2B brands and enterprises that have demonstrated a sustained high level of excellence, a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in B2B marketing. Submissions need to showcase a comprehensive collection of B2B marketing — at least three areas of expertise need to be showcased.

Small Agency: Under $10 million annual revenue

Midsize Agency: $10–$25 million annual revenue

Large Agency: Over $25 million annual revenue

Industry Sector Spotlight Award: Technology       

This specialty award puts the spotlight on B2B companies in a specific industry sector. The inaugural year of this award featured companies in the technology sector; this year we are focusing on Manufacturing.

The winners of this award will represent marketing efforts that delivered a coordinated message to a target market and produced a powerful synergistic effect while achieving the objectives and goals for their product and/or services.

Entrants in the Industry Sector Spotlight category do not need to submit three additional case submissions into the B2 Awards General Categories

The B2B Institute (B2BI) Icon Award      

This specialty award presented by the B2B Institute recognizes entrepreneurial, story-centered work focused on long-term value creation and brand building.

Members’ Choice Awards: Best in Show      

The top scoring entries from the General Categories are submitted to the Top Awards Jury, composed of active ANA client-side marketer corporate members at the highest levels, for consideration for the program’s top honor: The B2 Members’ Choice Award Best In Show. The winner of all the winners will demonstrate exceptional insight and creativity, extraordinary business growth, and results. In this category, effectiveness is just the beginning.

Contenders for this award are determined and selected based on scores achieved in the main round of judging; this is not a category you can select at the time of entry.