Winner Status: GOLD

Client/Brand: Getty Images
Entrant Company: Getty Images

Headline:
As a multifaceted, cross-functional collaboration between PR, Marketing, Creative Insights, Regional Marketing and Sales, Visual GPS raised awareness, grew business and strengthened the brand's reputation.

Campaign Summary:
Visual GPS weaves together custom research, data, and internal expertise in visual content to create a definitive guide toward better understanding consumer behaviors, wants, and needs. The goal: enhance Getty Images’ position as the pioneer of visual trend methodology, combining 25 years of creative and editorial expertise with data-fueled insights.

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