Winner Status: GOLD

Client/Brand: Publicis Sapient
Entrant Company: Publicis Sapient

Headline:
Our brand addresses the DBT market opportunity. Unifying rich history in strategy, engineering, experience, customer-centricity and consulting to bring to life our unique HOW.

Campaign Summary:
‘Behind the Brand’ highlights the creation of new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner. It takes you on a journey from brief to live campaign, while reviving the spirit and expression of our brand’s essence and differentiation - our HOW.

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Client Credits:
Ali Bistrong