Winner Status: SILVER

Client/Brand: Shell Aviation
Entrant Company: Edelman

Headline:
Launched Shell Aviation’s first digital thought leadership which generated 75+ qualified leads at targeted accounts during the three months of the campaign.

Campaign Summary:
Flightpath, Shell Aviation’s first digital thought leadership hub, brings together expert voices and a full range of solutions to the airline C-Suite. Driven by a video interview series, the campaign was amplified by additional digital content such as articles and infographics, and a robust digital distribution strategy.

You can read more about this case and full case summaries - visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Allan Traicoff