Winner Status: SILVER

Client/Brand: Stein IAS
Entrant Company: Stein IAS

Headline:
Stein IAS achieved 6 and 12X industry averages on social performance with their new children’s book, The Not-So-Happy Elf.

Campaign Summary:
Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.

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Client Credits: