Winner Status: SILVER

Client/Brand: Cisco
Agency: N/A

Headline:
For the first time in Cisco's history, recurring software and services revenue represented more than 50% of total annual revenue in FY21.

Campaign Summary:
Cisco's Digital Experience (DX) team kicked off the "Year of Scale" initiative to deliver CX and grow recurring revenue at massive scale, together with partners via Cisco’s CX platform and billions of data points (purchasing, telemetry, and behavioral insights) to create guided customer experiences across all products, partners, and motions.

Client Team Credits:
Monica  Koedel
Julie Andrews
Michelle Seo-Eun Jeong
Nichole Marcus Moreno
Zarina Pasalic
Nate Ratzlaff
John Stone
Callie Tierney
Andrew Carothers
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


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