Winner Status: BRONZE

Client/Brand: PwC
Agency: R/GA

Headline:
The New Equation transformed how economic buyers perceive, consider, prefer and even promote PwC.

Campaign Summary:
Business leaders are tasked with addressing key societal issues but don’t know how. With The New Equation, PwC shows them. Leveraging a community of solvers coming together in unexpected ways to build trust and drive outcomes. PwC reinforced this commitment with a simplified structure and its Tomorrow Takes Trust initiative.

Client Team Credits:
Jennifer Meyers
Jack Teuber
Megan Crowley
Jamie Dirr
Megan DiSciullo
Ellen Burr
Stephanie Feldman
Matt Lieberman
Tatiana Edwards
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


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