HPE Greetings from the Edge VR Experience
Category
Augmented/Virtual Reality
Description
Winner Status: SILVER
Client/Brand: Hewlett Packard Enterprise
Agency: GMR Marketing
Headline:
HPE’s Greetings from the Edge immersive VR experience took CIOs out of this world to boldly demonstrate the power of Edge-to-Cloud solutions in action.
Campaign Summary:
A fully immersive VR experience transported HPE’s key CIO audience into their Greetings from the Edge campaign to experience the power of HPE Edge-to-Cloud solutions in action. They journeyed to the rainforest to study the impacts of climate change, trackside at an F1 race, and aboard the International Space Station.
Client Team Credits:
Jim Jackson
Cyndie Wang
Tally Tiesing
Maggie Connor
Daniel Sherrill
Jack Richard
Elena Chacko
McKaela Doherty
Agency Team Credits:
Mat Johnson
Pete Smith
Joe Leitner
Angelique Tetrault
Angel Ciangi
Savanah Nelson
Julie Schlender
Emmie Cerow
Michael Israel
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER