ABB Ability™ eMine Campaign
Category
Print Advertising (includes digital)
Description
Winner Status: GOLD
Client/Brand: ABB
Agency: Mower
Headline:
eMine™ is dominating headlines in the mining industry and installed ABB as a partner for sustainable mining operations.
Campaign Summary:
To promote ABB’s solutions for electrifying mines and improving sustainability efforts throughout the globe, we created a campaign centered around poignant stats and the simple truth that “Electrifying your mine also improves the world beyond it,” featuring provocative split-screen images of mining shots paired with positive effects of mine electrification.
Client Team Credits:
Sylvain Froin
Chris Brand
Agency Team Credits:
Wally Stoneman
Lisa Robertson
Lisa Huggins
Eleesha Jones
Yansong Jiang
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- GOLD