Winner Status: GOLD

Client/Brand: ABB
Agency: Mower

Headline:
How do you launch a new solution to a risk-averse global audience to generate 300 customer opportunities in two weeks? You trust your animal instincts.

Campaign Summary:
By highlighting the ways nature adapts to various challenges, we were able to simply, emotionally and effectively show how ABB Adaptive Execution can help large projects do the same–adapt to the toughest challenges facing them.

Client Team Credits:
Leah Mathieu
Sarah Andrews
Samantha Spano
Ashley Liddil
 
 
 
 
 
 

Agency Team Credits:
Mike Wheeler
Lisa Huggins
John Leibrick
Lisa Robertson
Wally Stoneman
Rich Randazzo
 
 
 
 
Additional Contributor:


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