Going Big With Dealer Recruitment
Category
Direct Mail, Flat or Dimensional
Description
Winner Status: BRONZE
Client/Brand: LiuGong North America
Agency: Nelson Schmidt
Headline:
This can’t miss, personalized direct mail program helped LiuGong expand their dealer footprint by 71% in North America in 2022.
Campaign Summary:
Representing one of the world’s fastest growing construction equipment manufacturers in a
major U.S. market was a business opportunity of a lifetime for LiuGong dealer prospects. So, we made a big deal of inviting these prospects to sign up for a meet and greet with LiuGong. Quite literally big.
Client Team Credits:
Chris Saucedo
Gary Busch
Agency Team Credits:
Mike Fredrick
Jeff Ericksen
Robert Knuth
Dan Wolf
Heather Mrotek
Alison Ban
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- BRONZE