Winner Status: SILVER

Client/Brand: Verizon
Agency: Publicis CRMOne

Headline:
The new Verizon Fios for Business customized quote follow-up email journey more than doubled sales, representing $19M in incremental annual revenue.

Campaign Summary:
The new Verizon Fios for Business customized quote follow-up automated email journey provides timely email reminders with messaging on how and why to switch to Verizon Fios for Business. Using velocity scripting in Marketo to cusotmize the images, messaging and subject lines drove 29% increase in close rates.

Client Team Credits:
Melisa Johnson
Maria  Kearsley
Stephanie  Carilli
Matt Cecil
Andrea  Gott
Ben Pollack
Kris Narayanan
Amit Singh
Daniela  Vizcaino
 

Agency Team Credits:
Andrea Piccininni
Christina  Rizzuti
Doug  Bost
Diane  Lobiondo
Ryan  Moglia
Justin  Shames
James Tan
Becky  Gelder
Rodrigo  Ferreira
Simon Johnston
Additional Contributor:


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