Winner Status: SILVER

Client/Brand: Panasonic Corporation of North America
Agency: MRM

Headline:
“Thriving in the human moments that matter”– expanded the positioning of Panasonic TOUGHBOOK beyond device ruggedness to reclaim audience interest and create momentum for sales.

Campaign Summary:
A strategic premise— “thriving in the human moments that matter”– propelled Panasonic TOUGHBOOK communication beyond product “toughness,” and expanded its positioning into solutions and services. It also drove media touchpoints, finding those unique and human intersections with decision makers across industries to reclaim audience interest and create momentum for sales.

Client Team Credits:
Brian Rowley
Joe Trickey
Susan Campbell
 
 
 
 
 
 
 

Agency Team Credits:
Barbara Hirsch
Terry Urruty
Paul Blandford
David Emmitt
Trent Herbert
Jennifer Angier
Carolina Perez
Dave Larson
Andrew Bird
 
Additional Contributor:


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