Winner Status: SILVER

Client/Brand: LinkedIn
Agency: LinkedIn

Headline:
The campaign not only drove lifts in brand awareness, consideration and perceptions, but also inspired 7 million landing site visits, including 2.5 million unique visitors.

Campaign Summary:
To help make LinkedIn Marketing Solutions stand out we repositioned it with a big brand idea: Make B2B Everything It Can Be. The campaign reached B2B marketers when and where it mattered: in industry publications, in office elevators and at Cannes, helping launch the first ever Creative B2B Lions.

Client Team Credits:
Jim Habig
Judy  Tian
Katie Young
Kevin  Ryan
Keith Browning
Andrew  Debenedictis
Tyler Wilson
Rikky  Britton
Jody Horn
Devika  Dalal

Agency Team Credits:
Andrew Debenedictis
Kevin Frank
Tyler  Wilson
Scott Moltner
 
 
 
 
 
 
Additional Contributor:


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