Deloitte x WNBA: Proud sponsor of professional women everywhere
Category
Brand Purpose
Description
Winner Status: GOLD
Client/Brand: Deloitte LLP
Agency: n/a
Headline:
The “Proud sponsor of professional women everywhere” campaign sparked broad conversation, generating organic owned social reach of 3.8M and surpassing employee and client engagement records.
Campaign Summary:
As a sponsor of the WNBA, Deloitte saw an opportunity to showcase our commitment to the advancement of women in sports and business during the 2023 playoffs. Four national TV spots and a companion social campaign featuring Deloitte professionals positioned the organization as the “Proud sponsor of professional women everywhere.”
Client Team Credits:
Suzanne Kounkel
Kim McNeil-Downs
Jamie Ferreira
Vince Hulbert
Michael Calienes
Susan Chan
Christian Parsons
Madeline Brennen
Anisha Sharma
Mark Chamberlain
Agency Team Credits:
Additional Contributor:
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Winner Status
- GOLD