Upwork “YouTube SEO/This is How…”
Category
Employer Branding
Description
Winner Status: BRONZE
Client/Brand: Upwork
Agency: Upwork
Headline:
Triple digit channel growth carves out a memorable voice in a saturated space.
Campaign Summary:
The New Rules of Work is an original web series that features proven independent professionals from around the world, getting animated (literally) and honest about what it really takes to win as a freelancer. From the practical to the slightly taboo, they unpack ambition, money, self worth, and more.
Client Team Credits:
Melissa Waters
Amanda Leach-Rouvi
Patrick Holly
Agency Team Credits:
Patrick Holly
Nicolas Scarlet
Dave Gonsalves
Max Erdenberger
Myra Perez
Adam Alshin
Anna Schafer
Stephanie Munoz
Lindsey Willis
Lillian Stump
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- BRONZE