Esquire Bank: Champions of Social Justice
Category
Influencer Marketing
Description
Winner Status: GOLD
Client/Brand: Esquire Bank
Agency: Park & Battery
Headline:
With this campaign as the tip of the spear, Esquire Bank now generates more than 50% of law firm lending clients from content/digital marketing.
Campaign Summary:
Ever wondered what the world would be like without lawyers? It's not a pretty picture. In a parallel universe where lawyers don't exist, justice isn’t served, and predators run rampant. Which is why Esquire Bank’s campaign answered questions of who ensures social justice served, always answering “Trial lawyers, that’s who.”
Client Team Credits:
Kyall Mai
Andrew Grippo
Brianna Fuoco
John Zhang
Agency Team Credits:
Ted Kohnen
Michael Ruby
Rebecca Falk
Kristen Kremkau
Jenny Truong
Matt Dignan
Daniel Santos
Nick Patrick
Ricardo Weibezahn
Mollie McKinley
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- GOLD