Insight driven ABM putting Customers at Heart of Progress
Category
Account-Based Marketing
Description
Winner Status: SILVER
Client/Brand: Kyndryl
Agency: NA
Headline:
Using data backed insights Kyndryl engaged with over 100 customer leaders to share and celebrate their journey. Kyndryl is building relations to drive progress
Campaign Summary:
Utilising advanced data science and proprietary models Kyndryl creates customer profiles that allows hyper-focussed, white glove ABM programs for their customers that celebrates their successes, builds & deepens relationships, augments reputation and drives growth for the ecosystem.
Client Team Credits:
Andrew Fitzgerald
Luca De Stefanis
Ashwath Rajendran
Joel Niebrugge
Minji Kim
Avishek Chakrobarty
Agency Team Credits:
Additional Contributor:
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Winner Status
- SILVER