Winner Status: GOLD

Client/Brand: The Pink Fund
Agency: LUDWIG+

Headline:
Pink Fund brings real help to the other part of the fight.

Campaign Summary:
Women will often forgo treatment if they cannot afford to provide for their family or pay for other necessities – mortgage, auto, utilities. LUDWIG+ helped open the aperture on this important issue and inspire corporate donors to give “Real Help for the Other Part of the Fight.”

Client Team Credits:
Molly  MacDonald
 
 
 
 
 
 
 
 
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.