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2025 B2 Awards Jury
Every year, the Association of National Advertisers (ANA) conducts a rigorous search for senior industry leaders who have distinguished themselves as innovative, strategic B2B marketers and invites them to help us select marketing work worthy of the B2 Award – the award that recognizes and defines B2B Marketing Excellence.
We would like to gratefully acknowledge these esteemed members of the 2025 ANA B2 Awards Jury. Each of these individuals extended their knowledge, time, expertise, and diligence to assess and identify the best B2B marketing efforts of the year across 50 categories.
| Aaron Smith | KPMG |
| Abby Papenfus | Belle Communication |
| Adam Tremblay | Prophet |
| Adrian Sanchez | Skyline Exhibits |
| Adwait Walimbe | Adobe Systems Inc. |
| Aili Edwards | Guidehouse |
| Alex Banks | System1 Group, PLC. |
| Alexandra Calukovic-Deck | Workiva, Inc. |
| Alexis Wolf | WARC |
| Alicia Jones | Hilti |
| Allison Warren | BNY Mellon |
| Allyson Goodman | Marshall University |
| Amy Chilla | Korn Ferry |
| Amy Grucela | Marketbridge |
| Andrew Graff | Allen & Gerritsen, Inc. |
| Andrew Evans | Unum Group |
| Andrew Fitzgerald | Kyndryl |
| Angel Davis | EXOS |
| Anita Holman | Interrupt |
| Anne Swan | Prophecy |
| Anne Marketing | Getty Images |
| Anne Hunter | Ipsos |
| Annie Dunleavy | Edelman |
| Archie Lyons | Caterpillar, Inc. |
| Ashwin Chadaga | Vanguard Group, Inc. |
| Avishek Chakrobarty | Kyndryl |
| Bailee OBrien | Caterpillar, Inc. |
| Bailey Kolligian | MassMutual |
| Barbara Sullivan | Sullivan |
| Barbara Maldonado | Caterpillar, Inc. |
| Barbara Propst | Truist Bank |
| Benjamin Pollack | Unisys Corporation |
| Benjamin Fleischman | Edelman |
| Bianca Koop | TE Connectivity |
| Bill Fergus | Anteriad |
| Brad Oldham | Fahlgren Mortine |
| Brandon Friesen | Just Global |
| Brandon Bott | YouScience |
| Breanna Battisti | Caterpillar, Inc. |
| Brent Buntin | Code and Theory |
| Brian Renaud | MRM |
| Bridget Evans | Spotify USA Inc. |
| Brooke Romeo | BNY |
| Bruce Biegel | Winterberry Group |
| Caitlin Quigley | Zurn Elkay Water Solutions |
| Care Gerland | Savage Brands |
| Carlota Feliu Argila | HP Inc. |
| Carmen Sorice | AchieveUnite |
| Carmen Asteinza | DTCC |
| Caroline Calkins | PwC |
| Carolyn Walker | Response Marketing |
| Catherine Alexander | Grail, LLC |
| Chad Young | Park & Battery |
| Chau McCullough | Ernst & Young LLP |
| Cheryl Asoian | Synchrony Financial |
| Cheryl Caudill | IBM Corporation |
| Chris Burke | MRM |
| chris cotter | Ogilvy |
| Chris MacLaughlin | Kestra Holdings |
| Christina Bauer | Siemens Corporation |
| Christine Nelson | Verizon Business Group |
| Christopher Burns | Ernst & Young LLP |
| Cindy Hutter | Spectrum Reach |
| Conor Coughlan | Armis |
| Coryn Connelly-Cabreros | Autodesk, Inc. |
| Cos Mingides | True Agency - BBN London |
| Cynthia Del Rosario | 7Miles Global |
| Dagmar Nedbal | Mastercard |
| Dan Bannister | Makers Inc. |
| Daniel Cenzano | Munich Reinsurance America |
| Daniel Nelson | Nelson Schmidt |
| Daniel Colmont | DP World (AMR) |
| Danielle Holliday | TruStage |
| Daryl Marshall | Mastercard |
| David Whiting | Weber Shandwick Worldwide |
| DAVID REID | Transmission |
| David Olsen | Mythic |
| David Kahn | Clear Channel Outdoor |
| David Edelman | Harvard University |
| Dawn Melesko | Prudential Financial |
| Deborah Sanders | CUNY-Herbert H. Lehman (F&S) |
| Denielle Delpopolo | Grant Thornton Advisors LLC |
| Diana Anaya | Pernod Ricard USA |
| Dipti Kachru* | Broadridge Financial Solutions |
| Donna Hill | CVS Health |
| Doreen Marchetti | DM |
| Doug Kamp | Mower |
| Dov Hoffman | Weber Shandwick |
| Dr. Michael Hageloh | Indian River State College |
| Elise Beck | Enova International |
| Elizabeth Creech | SAS Institute Inc. |
| Elliot Cravitz | McKinsey & Company |
| Emily Kleist | The Mx Group |
| Emily Hauptle | FCB |
| Erika Chambers | Ernst & Young LLP |
| Erika Dale | HSAD North America |
| Erin Schober | Stanley Black & Decker, Inc. |
| Eva Wasko | Allen & Gerritsen, Inc. |
| Evelyn Truter | Xerox |
| Ezra Englebardt | CVS Media Exchange (CMX) |
| Fiona Green | Amazon Ads |
| Gabriela Neves | Factory360 Inc |
| Geoff Thomas | Mower |
| Georgia Bradley | Dentsu America |
| Gregory Hooven | MarketReach, Inc. |
| Gretchen Hentemann | gyro |
| Hamid Abbassi | Fayetteville State University (F&S) |
| Hrishikesh Desai | Meta |
| Ian Freitas | Intel Corporation |
| Izzie Rivers | Realm B2B |
| Jaime Kalfus | Prudential Financial |
| James Mullany | Beeby Clark+Meyler |
| Jamie Ferreira | Deloitte |
| Jannienne Jones Verse | Verse Brand Enterprises, LLC |
| Jasmin Welter | Siemens |
| JC Steinbrunner | Relativity |
| Jeff Vider | Initiative |
| Jen Waltz | IMAJENATIVE |
| Jenna Silver | TelevisaUnivision |
| Jennifer Hoth | dunnhumby USA Llc |
| Jennifer Ogden | The Ricciardi Group |
| Jennifer Paoletto | Aetna Inc. |
| Jeremy Cochran | Stein. |
| Jerry Nichols | Bottomline |
| Jessica Baker | AchieveUnite |
| Jill Hambley | FM Global |
| Jill Inglis | Gram Interactive |
| John Newall | Smartsheet |
| John Leibrick | Mower |
| Jonathan Copulsky | Medill School of Journalism |
| Jonathan Kriner | Roku |
| JT Andexler | The Marketing Store Worldwide, L.P. |
| Justin Hall | Dorman Products |
| Kandace Barker | Initiative |
| Karen Talavera | Synchronicity Marketing |
| Karolina Tuszewicka | HP Inc. |
| Kate Adams | Quickbase |
| Kate Karnas | Porter Novelli |
| Kate Rodgers | GE Healthcare |
| Kathryn Kamin | SAP |
| Katie Clark | YouScience |
| Katie Bender | Mower |
| Kelly Kernahgan | teamDigital Promotions |
| Kelly Gould | ALG Vacations |
| Kelly Haggard | Synchrony Financial |
| Kelly Vajda | Iron Mountain Incorporated |
| Kelly Cutler | Northwestern University (F&S) |
| Kenneth Hein | Code and Theory |
| Kenny Nguyen | ThreeSixtyEight |
| Kimberly McNeil-Downs* | Deloitte |
| Kirk Vaclavik | TBWA/Chiat/Day LA |
| Kit Haines-Bornheimer | Verizon Business Group |
| Kobi Blyer | MotorMia |
| Kristen Gustafson | Marriott Vacations Worldwide |
| Kristin Gower | EssenceMediacom |
| Kyle Shade | Vermeer Manufacturing Corporation |
| Lara Wachs | ANA Guest, Inc. |
| Laura Goldstone | AdDaptive Intelligence |
| Lauren Latuso | SimCorp USA |
| Lauren Boyman | KPMG LLP |
| Lauren Harbury | Broadridge Financial Solutions |
| Lauri Vela | Synchrony Financial |
| Linda Chen | Grant Thornton Advisors LLC |
| Linda Brunner* | Siemens Healthineers |
| Ling Cui | Massachusetts Mutual Life Insurance Co. |
| Lisa Nocella | MRM |
| Lisa Mattes | WESCO International |
| Lisa Maxwell* | Mastercard |
| Lisa Gilbert* | Kyndryl |
| Liz Wood | MOI Global |
| Lizanne Joslin | UL Solutions |
| Lorenzo Papa | Captivate |
| Louis Cohen | Ernst & Young LLP |
| Luca Destefanis | Kyndryl |
| Lynn Tornabene | Anteriad |
| Lynn Pina* | GeoBlue |
| Madalina Bogdan | DemandLab |
| Maisa Gould | Siemens Smart Infrastructure |
| Margaret E Darlow | Broadridge |
| Maria Becker | Stein. |
| Marie Mount | Myriad Genetics |
| Marisa Mulvihill | Prophet |
| Mat Zucker | Prophet |
| Matthew Morgan | Agency Inc |
| Max Massengill | Transmission |
| Megan McKenna | Grant Thornton Advisors LLC |
| Megan Norris | Symcor |
| Megan Goett | Cboe |
| Mel Rowan | ICF |
| Melissa Kinsley | S&P Global |
| Michael Therrien | Kyndryl |
| Michael Ruby | Park & Battery |
| Michelle DeChristopher | MassMutual |
| Midhat Bhamani | HP Inc. |
| Mike Llewellin | JAN Kelley Marketing |
| Mike Knodle | HUB |
| Millie Lapidario | Databricks |
| Molly McClure | intelliflo (Invesco) |
| Monica Lorusso | Allen & Gerritsen, Inc. |
| Mykola Lukashuk | Marketing Link LLC |
| Neg Kiaee | Boldyn Networks |
| Nicky Hendon | Initiative |
| Nicole Kaplan | Wipro Technologies |
| Nicole Reatherford | CoverMyMeds |
| Nikki Maltby | Pink Green |
| Nilesh Phillips | Deloitte |
| Octavio Vazquez | Owens Corning |
| Patricia Nugent | Mower |
| Patrick Culhane | Brunner |
| Phillip Lomax | MediaScience |
| Poul Olson | Initiative |
| Rachel Katsuura | Square |
| Rachel Cobb | Mythic |
| Rachel Quintner | Sullivan |
| Rafael Sulit* | Anterix |
| Ralph Krøyer | Cross-Border Communications |
| Rebecca Cradick | Armis |
| Reedy Foster | Grant Thornton Advisors LLC |
| Rema Vasan | TikTok |
| Renee Yeager | Yeager Marketing |
| Richard Parsons | True - BBN London |
| Richard Hill | Marketbridge |
| Rody Abdelrahman | Intersect Illinois |
| Ronda Siegel | RSiegel Consulting |
| Roopa Maniktala | IBM Corporation |
| Rory Mackin | Deloitte |
| Roy Eduardo Kokoyachuk | ThinkNow Research |
| Ruth Bradshaw | Agent3 |
| Ryan Mitchell | Ipsos |
| Sagar Ganapaneni | Intuit Inc. |
| Sahit Garapati | Amazon Ads |
| Samuele Visentini | Johnson & Johnson Vision Care, Inc. |
| Sarah Richards | None at present |
| Sarah Kmet-Hunt | Bader Rutter |
| Scott East | MSIGHTS |
| Scott Cohen | InboxArmy |
| Scott Davis | Prophet |
| Sean Hanlon | MERGE World |
| Shaheen Yazdani | Intercept Group |
| Shannon Kelly | OverDrive Inc. |
| Shelley Shiveres | Snap Finance |
| Shesel Washington | Zurn Elkay Water Solutions |
| Simon Wyld | System1 Group, PLC. |
| Siri Prax | IWCO Direct |
| Sonya Lombardi | Dentsu |
| Sophia Agustina | Gain Relationship |
| Spencer Steevensz | AbbVie Inc. |
| Stacey Murphy | National Fire Protection Association (NFPA) |
| Stephanie Gutnik | tuxedo concepts |
| Stephanie Majercik | CBRE, Inc. |
| Stephanie Lee | ING Source LLC |
| Stephen Cullar-Ledford | Schlumberger |
| Steve Erich | Erich and Kallman |
| Sumedha Mandpe | Nationwide |
| Susan Pfeifer | VSA Partners, Inc. |
| Suzanne Reitz | Janus International |
| Sven Dellagnolo | Lexmark International Group, Inc. |
| Swati Fuller | Fiserv, Inc |
| Tabitha Adams | Slalom LLC |
| Tanya Gonzalez | HUB International Limited |
| Tanya Cummings | MacDermid Enthone Industrial Solutions |
| Taqi Mohiuddin | Encore Group (USA) LLC |
| Tara Mark | Elevance Health |
| Ted Kohnen | Park & Battery |
| Ted Wahlberg | Mower |
| Thomas Collins | |
| Tiago Lee | Mastercard |
| Tiffany Meyer | MRM |
| Tiffany Sy | Extended Stay America |
| Tim Kennedy | YouScience |
| Tink Taylor | dotdigital |
| Todd Engels | Mediassociates |
| Todd Holmes | California State University, Northridge |
| Trenton Talbert | AprilSix |
| Tylee Suarez | Valley Bank |
| Vincent Bahk* | Fidelity Information Services, LLC (FIS) |
| Virginia Carey | Prudential Financial |
| Wayne Patterson | Cannondale Bicycle Corporation |
| Wendy McBay | Tensar, a division of CMC |
| Will Tan | Amazon.com |
| Yansong Jiang | Mower |
| Zack Sharp | Nationwide |
| Zoe Ganch | Factory360 Inc |
| Zoyna Dixon-Glover | The Segal Group, Inc. |
* Member of the Top Jury