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2025 B2 Awards Jury
Every year, the Association of National Advertisers (ANA) conducts a rigorous search for senior industry leaders who have distinguished themselves as innovative, strategic B2B marketers and invites them to help us select marketing work worthy of the B2 Award – the award that recognizes and defines B2B Marketing Excellence.
We would like to gratefully acknowledge these esteemed members of the 2025 ANA B2 Awards Jury. Each of these individuals extended their knowledge, time, expertise, and diligence to assess and identify the best B2B marketing efforts of the year across 50 categories.
| Hamid Abbassi | Fayetteville State University (F&S) |
| Rody Abdelrahman | Intersect Illinois |
| Kate Adams | Quickbase |
| Tabitha Adams | Slalom LLC |
| Sophia Agustina | Gain Relationship |
| Catherine Alexander | Grail, LLC |
| Diana Anaya | Pernod Ricard USA |
| JT Andexler | The Marketing Store Worldwide, L.P. |
| Cheryl Asoian | Synchrony Financial |
| Carmen Asteinza | DTCC |
| Vincent Bahk* | Fidelity Information Services, LLC (FIS) |
| Jessica Baker | AchieveUnite |
| Alex Banks | System1 Group, PLC. |
| Dan Bannister | Makers Inc. |
| Kandace Barker | Initiative |
| Breanna Battisti | Caterpillar, Inc. |
| Christina Bauer | Siemens Corporation |
| Elise Beck | Enova International |
| Maria Becker | Stein |
| Katie Bender | Mower |
| Midhat Bhamani | HP Inc. |
| Bruce Biegel | Winterberry Group |
| Kobi Blyer | MotorMia |
| Madalina Bogdan | DemandLab |
| Brandon Bott | YouScience |
| Lauren Boyman | KPMG LLP |
| Georgia Bradley | Dentsu America |
| Ruth Bradshaw | Agent3 |
| Linda Brunner* | Siemens Healthineers |
| Brent Buntin | Code and Theory |
| Chris Burke | MRM |
| Christopher Burns | Ernst & Young LLP |
| Caroline Calkins | PwC |
| Alexandra Calukovic-Deck | Workiva, Inc. |
| Virginia Carey | Prudential Financial |
| Cheryl Caudill | IBM Corporation |
| Daniel Cenzano | Munich Reinsurance America |
| Ashwin Chadaga | Vanguard Group, Inc. |
| Avishek Chakrobarty | Kyndryl |
| Erika Chambers | Ernst & Young LLP |
| Linda Chen | Grant Thornton Advisors LLC |
| Amy Chilla | Korn Ferry |
| Katie Clark | YouScience |
| Rachel Cobb | Mythic |
| Jeremy Cochran | Stein |
| Louis Cohen | Ernst & Young LLP |
| Scott Cohen | InboxArmy |
| Thomas Collins | |
| Daniel Colmont | DP World (AMR) |
| Coryn Connelly-Cabreros | Autodesk, Inc. |
| Jonathan Copulsky | Medill School of Journalism |
| chris cotter | Ogilvy |
| Conor Coughlan | Armis |
| Rebecca Cradick | Armis |
| Elliot Cravitz | McKinsey & Company |
| Elizabeth Creech | SAS Institute Inc. |
| Ling Cui | Massachusetts Mutual Life Insurance Co. |
| Patrick Culhane | Brunner |
| Stephen Cullar-Ledford | Schlumberger |
| Tanya Cummings | MacDermid Enthone Industrial Solutions |
| Kelly Cutler | Northwestern University (F&S) |
| Erika Dale | HSAD North America |
| Margaret E Darlow | Broadridge |
| Angel Davis | EXOS |
| Scott Davis | Prophet |
| Michelle DeChristopher | MassMutual |
| Cynthia Del Rosario | 7Miles Global |
| Sven Dellagnolo | Lexmark International Group, Inc. |
| Denielle Delpopolo | Grant Thornton Advisors LLC |
| Hrishikesh Desai | Meta |
| Luca Destefanis | Kyndryl |
| Zoyna Dixon-Glover | The Segal Group, Inc. |
| Annie Dunleavy | Edelman |
| Scott East | MSIGHTS |
| David Edelman | Harvard University |
| Roy Eduardo Kokoyachuk | ThinkNow Research |
| Aili Edwards | Guidehouse |
| Todd Engels | Mediassociates |
| Ezra Englebardt | CVS Media Exchange (CMX) |
| Steve Erich | Erich and Kallman |
| Andrew Evans | Unum Group |
| Bridget Evans | Spotify USA Inc. |
| Carlota Feliu Argila | HP Inc. |
| Bill Fergus | Anteriad |
| Jamie Ferreira | Deloitte |
| Andrew Fitzgerald | Kyndryl |
| Benjamin Fleischman | Edelman |
| Reedy Foster | Grant Thornton Advisors LLC |
| Ian Freitas | Intel Corporation |
| Brandon Friesen | Just Global |
| Swati Fuller | Fiserv, Inc |
| Sagar Ganapaneni | Intuit Inc. |
| Zoe Ganch | Factory360 Inc |
| Sahit Garapati | Amazon Ads |
| Care Gerland | Savage Brands |
| Lisa Gilbert* | Kyndryl |
| Megan Goett | Cboe |
| Laura Goldstone | AdDaptive Intelligence |
| Tanya Gonzalez | HUB International Limited |
| Allyson Goodman | Marshall University |
| Kelly Gould | ALG Vacations |
| Maisa Gould | Siemens Smart Infrastructure |
| Kristin Gower | EssenceMediacom |
| Andrew Graff | Allen & Gerritsen, Inc. |
| Fiona Green | Amazon Ads |
| Amy Grucela | Marketbridge |
| Kristen Gustafson | Marriott Vacations Worldwide |
| Stephanie Gutnik | tuxedo concepts |
| Dr. Michael Hageloh | Indian River State College |
| Kelly Haggard | Synchrony Financial |
| Kit Haines-Bornheimer | Verizon Business Group |
| Justin Hall | Dorman Products |
| Jill Hambley | FM Global |
| Sean Hanlon | MERGE World |
| Lauren Harbury | Broadridge Financial Solutions |
| Emily Hauptle | FCB |
| Kenneth Hein | Code and Theory |
| Nicky Hendon | Initiative |
| Gretchen Hentemann | gyro |
| Donna Hill | CVS Health |
| Richard Hill | Marketbridge |
| Dov Hoffman | Weber Shandwick |
| Danielle Holliday | TruStage |
| Anita Holman | Interrupt |
| Todd Holmes | California State University, Northridge |
| Gregory Hooven | MarketReach, Inc. |
| Jennifer Hoth | dunnhumby USA Llc |
| Anne Hunter | Ipsos |
| Cindy Hutter | Spectrum Reach |
| Jill Inglis | Gram Interactive |
| Yansong Jiang | Mower |
| Alicia Jones | Hilti |
| Lizanne Joslin | UL Solutions |
| Dipti Kachru* | Broadridge Financial Solutions |
| David Kahn | Clear Channel Outdoor |
| Jaime Kalfus | Prudential Financial |
| Kathryn Kamin | SAP |
| Doug Kamp | Mower |
| Nicole Kaplan | Wipro Technologies |
| Kate Karnas | Porter Novelli |
| Rachel Katsuura | Square |
| Shannon Kelly | OverDrive Inc. |
| Tim Kennedy | YouScience |
| Kelly Kernahgan | teamDigital Promotions |
| Neg Kiaee | Boldyn Networks |
| Melissa Kinsley | S&P Global |
| Emily Kleist | The Mx Group |
| Sarah Kmet-Hunt | Bader Rutter |
| Mike Knodle | HUB |
| Ted Kohnen | Park & Battery |
| Bailey Kolligian | MassMutual |
| Bianca Koop | TE Connectivity |
| Jonathan Kriner | Roku |
| Ralph Krøyer | Cross-Border Communications |
| Millie Lapidario | Databricks |
| Lauren Latuso | SimCorp USA |
| Stephanie Lee | ING Source LLC |
| Tiago Lee | Mastercard |
| John Leibrick | Mower |
| Mike Llewellin | JAN Kelley Marketing |
| Phillip Lomax | MediaScience |
| Sonya Lombardi | Dentsu |
| Monica Lorusso | Allen & Gerritsen, Inc. |
| Mykola Lukashuk | Marketing Link LLC |
| Archie Lyons | Caterpillar, Inc. |
| Rory Mackin | Deloitte |
| Chris MacLaughlin | Kestra Holdings |
| Stephanie Majercik | CBRE, Inc. |
| Barbara Maldonado | Caterpillar, Inc. |
| Nikki Maltby | Pink Green |
| Sumedha Mandpe | Nationwide |
| Roopa Maniktala | IBM Corporation |
| Doreen Marchetti | DM |
| Tara Mark | Elevance Health |
| Anne Marketing | Getty Images |
| Daryl Marshall | Mastercard |
| Max Massengill | Transmission |
| Lisa Mattes | WESCO International |
| Lisa Maxwell* | Mastercard |
| Wendy McBay | Tensar, a division of CMC |
| Molly McClure | intelliflo (Invesco) |
| Chau McCullough | Ernst & Young LLP |
| Megan McKenna | Grant Thornton Advisors LLC |
| Kimberly McNeil-Downs* | Deloitte |
| Dawn Melesko | Prudential Financial |
| Tiffany Meyer | MRM |
| Cos Mingides | True Agency - BBN London |
| Ryan Mitchell | Ipsos |
| Taqi Mohiuddin | Encore Group (USA) LLC |
| Matthew Morgan | Agency Inc |
| Marie Mount | Myriad Genetics |
| James Mullany | Beeby Clark+Meyler |
| Marisa Mulvihill | Prophet |
| Stacey Murphy | National Fire Protection Association (NFPA) |
| Dagmar Nedbal | Mastercard |
| Christine Nelson | Verizon Business Group |
| Daniel Nelson | Nelson Schmidt |
| Gabriela Neves | Factory360 Inc |
| John Newall | Smartsheet |
| Kenny Nguyen | ThreeSixtyEight |
| Jerry Nichols | Bottomline |
| Lisa Nocella | MRM |
| Megan Norris | Symcor |
| Patricia Nugent | Mower |
| Bailee OBrien | Caterpillar, Inc. |
| Jennifer Ogden | The Ricciardi Group |
| Brad Oldham | Fahlgren Mortine |
| David Olsen | Mythic |
| Poul Olson | Initiative |
| Jennifer Paoletto | Aetna Inc. |
| Lorenzo Papa | Captivate |
| Abby Papenfus | Belle Communication |
| Richard Parsons | True - BBN London |
| Wayne Patterson | Cannondale Bicycle Corporation |
| Susan Pfeifer | VSA Partners, Inc. |
| Nilesh Phillips | Deloitte |
| Lynn Pina* | GeoBlue |
| Benjamin Pollack | Unisys Corporation |
| Siri Prax | IWCO Direct |
| Barbara Propst | Truist Bank |
| Caitlin Quigley | Zurn Elkay Water Solutions |
| Rachel Quintner | Sullivan |
| Nicole Reatherford | CoverMyMeds |
| David Reid | Transmission |
| Suzanne Reitz | Janus International |
| Brian Renaud | MRM |
| Sarah Richards | None at present |
| Izzie Rivers | Realm B2B |
| Kate Rodgers | GE Healthcare |
| Brooke Romeo | BNY |
| Mel Rowan | ICF |
| Michael Ruby | Park & Battery |
| Adrian Sanchez | Skyline Exhibits |
| Deborah Sanders | CUNY-Herbert H. Lehman (F&S) |
| Erin Schober | Stanley Black & Decker, Inc. |
| Kyle Shade | Vermeer Manufacturing Corporation |
| Zack Sharp | Nationwide |
| Shelley Shiveres | Snap Finance |
| Ronda Siegel | RSiegel Consulting |
| Jenna Silver | TelevisaUnivision |
| Aaron Smith | KPMG |
| Carmen Sorice | AchieveUnite |
| Spencer Steevensz | AbbVie Inc. |
| JC Steinbrunner | Relativity |
| Tylee Suarez | Valley Bank |
| Rafael Sulit* | Anterix |
| Barbara Sullivan | Sullivan |
| Anne Swan | Prophecy |
| Tiffany Sy | Extended Stay America |
| Karen Talavera | Synchronicity Marketing |
| Trenton Talbert | AprilSix |
| Will Tan | Amazon.com |
| Tink Taylor | dotdigital |
| Michael Therrien | Kyndryl |
| Geoff Thomas | Mower |
| Lynn Tornabene | Anteriad |
| Adam Tremblay | Prophet |
| Evelyn Truter | Xerox |
| Karolina Tuszewicka | HP Inc. |
| Kirk Vaclavik | TBWA/Chiat/Day LA |
| Kelly Vajda | Iron Mountain Incorporated |
| Rema Vasan | TikTok |
| Octavio Vazquez | Owens Corning |
| Lauri Vela | Synchrony Financial |
| Jannienne Jones Verse | Verse Brand Enterprises, LLC |
| Jeff Vider | Initiative |
| Samuele Visentini | Johnson & Johnson Vision Care, Inc. |
| Lara Wachs | ANA Guest, Inc. |
| Ted Wahlberg | Mower |
| Adwait Walimbe | Adobe Systems Inc. |
| Carolyn Walker | Response Marketing |
| Jen Waltz | IMAJENATIVE |
| Allison Warren | BNY Mellon |
| Shesel Washington | Zurn Elkay Water Solutions |
| Eva Wasko | Allen & Gerritsen, Inc. |
| Jasmin Welter | Siemens |
| David Whiting | Weber Shandwick Worldwide |
| Alexis Wolf | WARC |
| Liz Wood | MOI Global |
| Simon Wyld | System1 Group, PLC. |
| Shaheen Yazdani | Intercept Group |
| Renee Yeager | Yeager Marketing |
| Chad Young | Park & Battery |
| Mat Zucker | Prophet |
* Member of the Top Jury