2026 B2 Award Winners

Top Awards

Award Level

Winners

Large Agency of the Year

GOLD

Transmission

SILVER

Code and Theory

BRONZE

TBWA\Chiat\Day Los Angeles

Midsize Agency of the Year

GOLD

Park & Battery

SILVER

Traction

BRONZE

Stein.

Small Agency of the Year

SILVER

LUDWIG+

BRONZE

Lesniak Swann

Multi-Year Impact

GOLD

Carhartt and Mower

SAS Institute and McCann NY

B2B Marketing Team of the Year

GOLD

HUB International

Award Level

Campaign Name

Team Credits

Top Award: B2B Data Excellence

GOLD

Sightline®: Data‑Driven Account‑Based Marketing for Utility Business Customers

ICF

SILVER

Henry Schein x Code and Theory: Transforming E-commerce for a Global Medical Supply & Solutions Leader

Henry Schein with Code and Theory

BRONZE

From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine

Unisys

General Categories

Award Level

Campaign Name

Team Credits

A.I./Emerging Technologies

GOLD

Genpact's Generative Brand

Genpact and BBH

SILVER

Agents of change

HP and Intercept

BRONZE

NA Marketing AI Propensity Engine

Lenovo and OneSix

Account-Based Marketing

GOLD

Driving Trust at Scale: Kyndryl’s Platform‑Led ABM for the DMV

Kyndryl

SILVER

The Sustainability Surge

UL Solutions and Agency 5S

BRONZE

Stock N' Roll

Workday and Ogilvy

B2B Marketplace Marketing

GOLD

Microsoft: Yours to Build

Microsoft with Code and Theory

SILVER

The Melon Mogul

PayPal Open and Razorfish

BRONZE

Ecolab ReadyDose

Ecolab and Gravity Global

Brand Purpose

GOLD

The Unsheltered Project

Courage+ and Bader Rutter

SILVER

Carhartt - The Next Responders

Carhartt and Mower

BRONZE

Keeping Promises

Kaiser Permanente with Park & Battery

Brand Re-Positioning or Brand Evolution Campaign

GOLD

Get More Done

SAS Institute and McCann NY

SILVER

Pros Know

Hilti., Inc. with Modco Media and Peter Mayer

BRONZE

Grainger: The Ones

Grainger with Dentsu Creative and dentsu Creative

Business to Government/Business to Public Sector Marketing

GOLD

ICU Medical - Nursing Nirvana

ICU Medical and Mower

SILVER

Trust the Data: How Unisys went analog to meet the Australian government's digital transformation decision makers

Unisys and Designlogic

BRONZE

Every Student Connected & Ready for Life

YouScience

Channel Partner/Ecosystem Program

GOLD

Wesco’s Customer Loyalty Program

Wesco

SILVER

Diageo Academy of Beverage Leadership

Diageo North America and Enthuse

BRONZE

Click to Pay in Action: Visa, Adyen & Just Eat Takeaway.com

Visa Europe Ltd and ChilliMint Europe Ltd

Content Marketing

GOLD

The Experience Gap: AI's Imminent Impact on CX

Code and Theory

SILVER

Cigna Healthcare's Magic Sounds

Cigna Healthcare with McCann and Initiative

BRONZE

Intuit QuickBooks x The Fixer

Intuit QuickBooks and Initiative Media Agency/ Omnicom

Corporate Identity Program

GOLD

The Ambassador Era: The Badge We Share

GardaWorld Security

SILVER

Love The Solve

Acxiom with Park & Battery

BRONZE

CFM Brand Evolution

CFM and tmp

Corporate or Brand Website

GOLD

Stanley Black & Decker Project Polaris

SILVER

T. Rowe Price

T. Rowe Price with Code and Theory

BRONZE

Holganix

HOLGANIX and LUDWIG+

Customer Experience

GOLD

Stanley Black & Decker Project Polaris

Stanley Black & Decker with Code and Theory

SILVER

T. Rowe Price: Designing for Trust, Efficiency and Growth

T. Rowe Price with Code and Theory

BRONZE

Henry Schein: Transforming E-commerce for a Global Medical Supply & Solutions Leader

Henry Schein with Code and Theory

Demand Generation: Large Enterprise

GOLD

From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine

Unisys

SILVER

AI Propensity Engine for Demand Generation

Lenovo and OneSix

BRONZE

Confluence: Set Knowledge Free

Noble People

Demand Generation: Small or Medium Business

GOLD

Talking Commercial Plumbing

Roto-Rooter with Park & Battery

SILVER

Justworks: Fueling Small Business Momentum

Noble People

BRONZE

The Mid-Market Growth Program

Curative and Alloy Marketing

Digital Marketing Tools and Programs

GOLD

T. Rowe Price: Designing for Trust, Efficiency and Growth

T. Rowe Price with Code and Theory

SILVER

Stock N' Roll

Workday and Ogilvy

BRONZE

Business Communication Intelligence Platform

RRD

Direct Mail, Flat or Dimensional

GOLD

Kick the Dirt, Keep the Work

Vermeer Corporation

SILVER

Ultimate Workspace Kit

Logitech and Targa Media

BRONZE

Personalization Meets Affordability at The Tile Shop

The Tile Shop and RRD

Email

GOLD

Advisor Decision Engine

Kestra Holdings

SILVER

We Proudly Serve Starbucks® Beverage Program

Nestlé Professional Solutions and Amp Agency

BRONZE

Carhartt - The Next Responders

Carhartt and Mower

Event Marketing Campaign

GOLD

Pegafest

Pega and Pretzl

SILVER

Those who dream of transformative flight, love E2

Embraer Commercial Aviation and Gravity Global

BRONZE

Ex Parte at Nasdaq

Esquire Bank with Park & Battery

Field Marketing & Sales Enablement

GOLD

Workday Illuminate Tour 2025

Workday and MAKR

SILVER

Stock N' Roll

Workday and Ogilvy

BRONZE

Frontline Brand Building

Heaven Hill and Green House

Industry Sector Spotlight Award: Banking and Financial Services

GOLD

Champions of Social Justice

Esquire Bank with Park & Battery

SILVER

T. Rowe Price: Designing for Trust, Efficiency and Growth

T. Rowe Price with Code and Theory

BRONZE

Brand Evolution and Launch of the "Let's Get More from Money" Campaign.

Huntington Bank

Industry Sector Spotlight Award: Business and Professional Services

GOLD

Talking Commercial Plumbing

Roto-Rooter with Park & Battery

SILVER

Boxes aren't the only thing we're big on

Tritax Big Box and Stein.

BRONZE

From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine

Unisys

Industry Sector Spotlight Award: Technology

GOLD

Put AI to Work for People

ServiceNow and TBWA\Chiat\Day Los Angeles

SILVER

Go BIG with BigQuery: Winning the AI leader’s mindshare

Google Cloud

BRONZE

Game the Green

Comcast Business with Goodby Silverstein & Partners

Influencer Marketing

GOLD

Tested to Trusted: Making Tire Technology Matter to Fleets

Michelin and Signal Theory

SILVER

Mack Hotel: Where Comfort Meets the Road

Mack Trucks and Stein.

BRONZE

AI under the influence

Microsoft and Intercept

Integrated Marketing Program: Large Enterprise

GOLD

Performance Unplugged

Qualcomm and Transmission

SILVER

Zero Legacy

Slalom and Special Operations Studios

BRONZE

Unisys x Benjamin Moore: "A Masterpiece of Cloud Innovation"

Unisys and TBWA\Chiat\Day Los Angeles

Integrated Marketing Program: Small to Midsize Business

GOLD

Carhartt - The Next Responders

Carhartt and Mower

SILVER

Talking Commercial Plumbing

Roto-Rooter with Park & Battery

BRONZE

Digital Ready Grants: It could be you

Verizon with CRMOne and Zenith

International B2B Marketing Campaign

GOLD

A Beautiful Working World

LHH and Boldspace

SILVER

Go BIG with BigQuery: Winning the AI leader’s mindshare

Google Cloud

BRONZE

Those who dream of transformative flight, love E2

Embraer Commercial Aviation and Gravity Global

Lead Generation: Small, Midsize, & Large Enterprise

GOLD

Verizon Business Innovation Sessions

Verizon Business Group and CIVIC

SILVER

Microsoft: Yours to Build

Microsoft with Code and Theory

BRONZE

From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine

Unisys

Media Strategy

GOLD

Talking Commercial Plumbing

Roto-Rooter with Park & Battery

SILVER

Seamless

Basis

BRONZE

Brand to Demand for MongoDB

MongoDB and Transmission

Out-of-Home Advertising

GOLD

Trust the Data: How Unisys went analog to meet the Australian government's digital transformation decision makers

Unisys and Designlogic

SILVER

Redirecting the Spotlight

KPMG LLP and Initiative

BRONZE

Don't Get SaaD: How Rippling Engineered OOH Omnipresence to Solve the SaaS Friction.

Rippling and OneScreen.ai

Podcast

GOLD

The Unshakeables Podcast

Chase for Business with Quigley-Simpson and iHeartMedia

SILVER

The Visibility Gap: Women's Health Season 2

Cigna Healthcare with McCann and Initiative

BRONZE

Projectified®: The Can’t-Miss Podcast for Project Professionals

Project Management Institute and The MX Group

Product Launch or Relaunch

GOLD

Crisis24 AiiA Powered by Palantir

Crisis24 AiiA (A GardaWorld Business Unit) and Internal Team

SILVER

CoCounsel Launch: Winning Trust in the Age of AI

Thomson Reuters and tmp

BRONZE

Microsoft: Yours to Build

Microsoft with Code and Theory

Proprietary Company Event (Single/Series)

GOLD

Amazon Ads: Seller Speedway

Amazon Ads with Code and Theory

SILVER

Ex Parte at Nasdaq

Esquire Bank with Park & Battery

BRONZE

Amazon unBoxed 2025

Social Media

GOLD

Carhartt - The Next Responders

Carhartt and Mower

SILVER

Those who dream of transformative flight, love E2

Embraer Commercial Aviation and Gravity Global

BRONZE

EY at Strategic Growth Forum

EY

Thought Leadership

GOLD

Data and AI Impact Report: The Trust Imperative

SAS Institute Inc.

SILVER

Leading the brand-to-demand conversation in B2B

Stein.

BRONZE

Genetics Thought Leadership Campaign - Labcorp

Labcorp and Digitas

Trade Show or Conference

GOLD

GEARWRENCH SEMA 2026

Apex Tool Group – GEARWRENCH and Signal Theory

SILVER

Amazon Ads: Seller Speedway

Amazon Ads with Code and Theory

BRONZE

Mower Mania

Mower

Video Marketing

GOLD

Money in Harmony

FIS and Sid Lee, USA

SILVER

Cboe - Life is Better With Options

Cboe Global Markets and tms

BRONZE

Champions of Social Justice

Esquire Bank with Park & Battery