2026 B2 Awards Gala

On June 4, 2026, the Association of National Advertisers announced the winners of the 2026 B2 Awards, honoring the best of business-to-business marketing. The awards span categories such as A.I./Emerging Technologies, Demand Generation, Content Marketing, and more. The awards were presented during the 2026 ANA Masters of B2B Marketing Conference in Chicago, IL.

This year marks the 50th anniversary of the ANA B2 Awards, celebrating five decades of honoring excellence in business-to-business marketing and the work that continues to set the standard for innovation, creativity, and results.

"The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B.  What distinguished this year's winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to conquer difficult strategic and/or commercial business challenges. At a time when expectations of marketing have never been higher, these companies or brands are setting standards of excellence. Simply put, they are demonstrating the critical role B2B marketing plays in driving genuine enterprise value.”  -- Dean Aragon, Chairman of the Board, ANA

Read Full Press Release

Full List of winners can be found here: B2 Award Winners 2026

Interested in seeing photos from the evening and the conference?
Explore the various collections from the event: