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The Business Marketing Association

Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association (BMA) represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision:

  1. Be the primary repository of the best in business-to-business marketing information and resources.
  2. Attract the best practitioners.
  3. Promote the best practices in the industry.

As of December 1, 2014, the BMA has become a division of the Association of National Advertisers (ANA), giving BMA members access to several new and significant membership benefits. This union will allow us to expand our community and dramatically scale our operations. ANA membership currently includes 160 B-to-B marketer member companies representing 12,000 marketers. This gives the BMA a huge opportunity to extend our business marketing network. In addition, the BMA will benefit from the established infrastructure, resources, and intellectual capital that the ANA can provide. The BMA Board of Advisors works with ANA management to leverage the benefits of the merger for both BMA members and the ANA’s existing B-to-B marketer community.

Members will continue to have access to webinars, research, and educational programs, and we’ll strengthen those offerings. In addition, new resources, including a quarterly magazine on B-to-B marketing, launched in January. To learn more about the merger and how it affects both current and future BMA members, please refer to our Individual Membership and Corporate Membership pages.

Should you have any questions about the BMA, please contact Arthur Tharpe or Michael Palmer. They will be glad to help you with answers to your questions.