2021 B2 Award Winners

Top Awards Winners

 

ANA Members Choice Award: Best In Show

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Winner: LEGO EDUCATION: HANNAH REBUILDS IT

Client : Lego Education

Agency: Doremus

 

B2B Institute Icon Award

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Winner: CAT TRIAL 9: PAC-MAN

Client : Caterpillar Inc.

 

B2B In-House Agency of the Year

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Gold

Winner: POD MODEL

Agency : Publicis Sapient

Silver

Winner: UL CREATIVE SERVICES
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Agency : UL

Bronze

Winner: BLOOMBERG MEDIA STUDIOS

Agency: Bloomberg Media

 

Individual Marketer of the Year

Winner: CHARLOTTE J. COMMARMOND

Nominated by: Stein IAS

 

Industry Sector Spotlight Award: Technlogy

Gold

Winner: 3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS

Agency: HP Inc.

Silver

Winner: JUMPSTARTING BRAND AND DEMAND

Client: Jumio Corporation

Agency: Retina

Bronze

Winner: BOMBORA EDUCATES SALES LEADERS ON INTENT DATA

Client: Bombora

 

Large Agency of the Year

GOLD Winner: MERKLE B2B

SILVER Winner: TRANSMISSION

BRONZE Winner: EDELMAN

Midsize Agency of the Year

GOLD Winner: MRM

SILVER Winner: TWOGETHER

BRONZE Winner: DOREMUS

Small Agency of the Year

GOLD Winner: RETINA

SILVER Winner: CARGO

BRONZE Winner: BIZMARK

 

General Category Winners

Account-Based Marketing

GOLD Winner: HOW DO YOU PINPOINT AND PERSUADE YOUR ON- PREMISE CUSTOMERS THAT YOU CAN ALSO BEAT OUT THE COMPETITION IN THE CLOUD?, Splunk, Agent3

SILVER Winner: SHELL FLIGHTPATH: OPENING UP NEW MARKETS, Shell Aviation, Edelman

SILVER Winner: TIME TO ADAPT, Tatta Consultancy Services, Just Global

BRONZE Winner: THAT'S A BETTER NORMAL, Visa, Episode Four

 

Agency Promotion

SILVER Winner: B2B WORLDFEST, Stein IAS

SILVER Winner: SOUNDS OF THE SEASON, Cargo

BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC, Rise Interactive

BRONZE Winner: MOWER: BRING YOUR WORK TO KIDS, Mower

 

Augmented/ Virtual Reality

BRONZE Winner: USPS NO SURCHARGE CAMPAIGN, MRM

 

Brand Purpose

GOLD Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM

SILVER Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus

SILVER Winner: PRODUCTS WITH PURPOSE, DSM - HNH Nutritional Products, Fingerpaint

BRONZE Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina

BRONZE Winner: MASTERCLASSICS, D&AD, MRM UK

 

 

Channel Partner Program

GOLD Winner: HP AMPLIFY GLOBAL PARTNER PROGRAM LAUNCH, HP Inc., Edelman

 

Corporate Branding Campaign

GOLD Winner: PUBLICIS SAPIENT BRAND LAUNCH, Publicis Sapient

SILVER Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina

SILVER Winner: HEAD SNAP 2.0.2.0, Symcor, Uncommon Toronto

BRONZE Winner: PROJECT NORTH STAR, Coldwell Banker Real Estate LLC, G&S Business Communications

BRONZE Winner: THE ABCDs OF INNOVATION, Broadridge, BizMark

 

 

Corporate Identity Program

GOLD Winner: COLDWELL BANKER GLOBAL LUXURY INDENTITY STANDARDS, Coldwell Banker Real Estate LLC, The Studio

SILVER Winner: BNY MELLON VISUAL BRAND REDESIGN, BNY Mellon, Landor & Fitch

SILVER Winner: TRADEMARK - WHAT MARK WILL YOU LEAVE...YODA vs THE EMPIRE, Trademark, LUDWIG+

BRONZE Winner: READY FOR VIRTUALLY ANYTHING, Virbela, Retina

 

 

Corporate or Brand Website

GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint

GOLD Winner: VIRBELA.COM, Virbela, Retina

SILVER Winner: BNY MELLON CORPORATE WEBSITE REDESIGN, Havas

SILVER Winner: NYDIG BRAND WEBSITE RELAUNCH, NYDIG, Edelman

BRONZE Winner: AS SIMPLE AS A HANDSHAKE: BRINGING CLIENT CONFIDENCE AND BRAND PASSION TOGETHER ON A NEW DUDESOLUTIONS.COM, Dude Solutions, Schermer

 

 

Demand Generation: Large Enterprise

GOLD Winner: PROJECT CONQUEST, First Midwest Bank

BRONZE Winner: TRELLBORG DOCKING & MOORING, Stein IAS

 

 

Demand Generation: Small/ Medium Business

GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

SILVER Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago

SILVER Winner: WIN BACK, Nestle Waters North America, BizMark

BRONZE Winner: 100 FREE LEADS AND BUSINESS REOPENING TOOLKIT PROGRAM, INFUSEmedia

 

 

Digital Marketing Tools and Programs

SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

BRONZE Winner: ROI CALCULATORS, Whirlpool Corporation, Nelson Schmidt

 

 

Digital Transformation

SILVER Winner: FREDDIE MAC SINGLE-FAMILY / DIGITAL TRANSFORMATION, Freddie Mac Single-Family, VShift

SILVER Winner: JUMPSTARTING BRAND AND DEMAND, Jumio Corporation, Retina

SILVER Winner: VOLLRATH FOODSERVICE WEBSITE, CI Design Inc.

BRONZE Winner: THE DRUM DIGITALLY TRANSFORMS WITH PANDEMIC PROOF ONLINE FESTIVALS, The Drum

 

 

Direct Mail, Flat or Dimensional

GOLD Winner: WHAT TO DO WHEN YOU'VE GOT WHAT YOUR PROSPECTIVE CUSTOMER WANTS, BUT THE CUSTOMER DOESN'T QUITE BELIEVE YOU HAVE IT?, LinkedIn Marketing Solutions, Agent3

SILVER Winner: DIMENSIONAL MAILER - BROTHER, Brother international, Stein IAS

SILVER Winner: MAKE IT HERE, Zekelman Industries, The Mx Group

BRONZE Winner: MASTERCLASSICS, D&AD, MRM UK

BRONZE Winner: USPS POLITICAL DIRECT MAIL, USPS, MRM

 

 

Educational Series

GOLD Winner: SAMSUNG ELITE, Samsung, Dentsu

BRONZE Winner: DIGITAL B2B EDUCATION PROGRAM, Avocados from Mexico, Augustine Agency

 

Email

SILVER Winner: Trelleborg Docking & Mooring, Trelleborg, Stein IAS

 

 

 

Employer Branding

GOLD Winner: MOWER: BRING YOUR WORK TO KIDS, Mower

BRONZE Winner: LEARN FOR YOUR LIFE, Stein IAS

 

 

Event Marketing Campaign

GOLD Winner: JOHN DEERE: THE FARM MUST GO ON, John Deere, Edelman and UEG

BRONZE Winner: ELLUCIAN: ELIVE 2020, Ellucian, twogether

 

 

 

Integrated Marketing Program: Large Enterprise

GOLD Winner: CATCHING FEELS, Mondi, TRUE

SILVER Winner: ABM AS A SERVICE: HELPING SALES CLOSE LARGER DEALS FASTER, ServiceNow, The Marketing Practice

SILVER Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago

SILVER Winner: THE ROUTE TO RESILIENCE, Microsoft, MRM UK

BRONZE Winner: ACTIVE BOND FUNDS: SIMPLY BRILLIANT RESULTS, Huge, Vanguard

 

 

 

Integrated Marketing Program: Small to Midsize Business

GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint

BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMICCLIENT:, Rise Interactive

BRONZE Winner: WE'RE ALL IN, Wisconsin Economic Development Corporation, Nelson Schmidt

 

 

Lead Generation:Large Enterprise

GOLD Winner: MOVE FORWARD., Conduent, Partners and Napier

GOLD Winner: USPS NO SURCHARGE CAMPAIGN, United States Postal Service, MRM

SILVER Winner: PRESORT SERVICES, Pitney Bowes, BizMark

BRONZE Winner: TRY BEFORE YOU BUY: FEEDING VIRTUAL EVENTS TO SELL OUR VIRTUAL EVENTS PRODUCT, GrubHub

 

 

Lead Generation: Small/ Medium Business

GOLD Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago

GOLD Winner: USPS - DRIVE ACTION TO THE POLLS, United States Postal Service, MRM

BRONZE Winner: SAY GOODBYE, Auryon, Fingerpaint

 

Media Plan

GOLD Winner: NI - ENGINEER AMBITIOUSLY, National Instruments, National Instruments, Doremus

SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

 

Microsite or Landing Page

GOLD Winner: 3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS, HP INC.

SILVER Winner: COMMERCIAL INSIGHTS CENTER, Nationwide

SILVER Winner: FOCUS FORWARD, Wisconsin Economic Development Corporation, Nelson Schmidt

BRONZE Winner: INGREDION, Stein IAS and Ingredion

 

Omni-Channel Content Program

GOLD Winner: PUT THE “U” BACK IN SYRAC_SE, Downtown Committee of Syracuse, Mower

GOLD Winner: THE DIGITAL LIFE INDEX, Publicis Sapient

SILVER Winner: EXPORTING EXPERTISE, Wisconsin Economic Development Corporation, Nelson Schmidt

BRONZE Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

BRONZE Winner: TRELLEBORG DOCKING & MOORING, Stein IAS

 

Out-Of-Home Advertising

SILVER Winner: CARING GENE® "CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

SILVER Winner: PUT THE “U” BACK IN SYRAC_SE, Downtown Committee of Syracuse, Mower

BRONZE Winner: BEST COLLABORATIONS, Cisco Webex, WONGDOODY

 

Podcast

SILVER Winner: #ENGINEERSFROMTHEHOMEDESK SERIES, L&T Technology Services

BRONZE Winner: THINK WITH GOOGLE PODCASTS, Google, Essence Global

 

Pro Bono Campaign

SILVER Winner: NOT SO HAPPY ELF, Stein IAS

 

 

Print Advertising

GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint

BRONZE Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus

 

Product Launch or Relaunch

GOLD Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus

GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint

SILVER Winner: CATCHING FEELS, Mondi, TRUE

SILVER Winner: USPS - SHIFTING VOTER MINDSET, USPS , MRM

BRONZE Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina

 

Proprietary Company Event, single/series

GOLD Winner: THE HAPPINESS NETWORK, Verizon Media

BRONZE Winner: INVESTOR DAY, Broadridge, BizMark

 

Public Relations

SILVER Winner: DELOITTE STUDIES UNCERTAIN COURSE FOR BACK-TO-SCHOOL AND BACK-TO-COLLEGE SEASON, Deloitte, Brodeur Partners

BRONZE Winner: BALL CORPORATION: LAUNCHING ALUMINUM BEVERAGE PACKAGING INTO THE SPORTS AND ENTERTAINMENT WORLD, Ball Corporation, Edelman

 

Recruitment Marketing

GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

SILVER Winner: EMPOWER STUDENT GROWTH PROGRAM, Grant Thornton

BRONZE Winner: GRANT THORNTON EMPLOYER REBRAND & LAUNCH, Grant Thornton

 

ROI/ Growth

GOLD Winner: CATCHING FEELS, Mondi, TRUE

SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC, Rise Interactive

 

Sales Enablement Program

SILVER Winner: PROJECT CONQUEST, First Midwest Bank

BRONZE Winner: REALVITALIZE SALES MATERIALS, Realogy, The Studio

BRONZE Winner: TRELLEBORG DOCKING & MOORING, Trelleborg, Stein IAS

 

Social Media

GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower

BRONZE Winner: WE'RE ALL IN FOR SMALL BUSINESS SATURDAY, Wisconsin Economic Development Corporation, Nelson Schmidt

 

Sponsorship Program

SILVER Winner: U.S. OPEN AUGMENTED REALITY BUILT BY DELOITTE, Deloitte

BRONZE Winner: DRIVEN BY YOU, POWERED BY CLOVER, Clover Network, Inc., Ayni Brigade

BRONZE Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM

 

Thought Leadership

GOLD Winner: BUSINESS INTERRUPTED: INSIGHTS ON THE NEW NOW, Ernst & Young LLP, Mediacom NY

GOLD Winner: GETTY IMAGES VISUAL GPS, Getty Images

SILVER Winner: CMO x CREATOR CONVERSATIONS, YouTube, AKQA

SILVER Winner: VERIZON 2020 DATA BREACH INVESTIGATION REPORT PROGRAM, Verizon, MRM

BRONZE Winner: THE DIGITAL LIFE INDEX, Publicis Sapient

 

Trade Show or Conference

GOLD Winner: INSPIRED BY NATURE. PERFECTED BY ABB, ABB, Mower

SILVER Winner: JOHN DEERE'S RUN YOUR WORLD, John Deere, GES

BRONZE Winner: DTN AG SUMMIT 2020, DTN

BRONZE Winner: MASTERCARD INCONVERSATION SERIES, Mastercard, Armstrong Partnership

 

Video Marketing

GOLD Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM

SILVER Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus

SILVER Winner: CAT TRIAL 9: PAC-MAN, Caterpillar Inc

SILVER Winner: TRELLEBORG SMARTPORT, Stein IAS

BRONZE Winner: THE NEXT NORMAL | HSBC COMMERICAL BANKING, The Creative Engagement Group