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2022 B2 Award Winners

Top Awards Award Level Campaign Name Team Credits
Agency of the Year - Large GOLD Agency of the Year Transmission
  SILVER MRM - Large Agency of the Year MRM
  BRONZE Merkle B2B Merkle B2B
Agency of the Year - Midsize GOLD Mower: Agency of the Year Mower
  SILVER Making B2B the Place to Be Just Global
  BRONZE Are You Ready for Growth? Stein IAS
Agency of the Year-Small GOLD Doubling Our Impact Retina/Transiris
  SILVER Woman-Owned Agency Born of the Mother of Invention Ludwig+
  BRONZE In-it-together-approach delivers record growth BizMark
B2B In-House Agency of the Year WINNER Dell Technologies x McLaren Dell Blue
Industry Sector Spotlight Award: Manufacturing GOLD Smart Marketing for Smart Manufacturing Trelleborg Marine & Infrastructure and Stein IAS
  SILVER Bloom Energy - Hydrogen Platform Bloom Energy and MRM
  BRONZE Making Marketing a Strength of a Small Manufacturing Business Duroair Technologies and INDUSTRIAL
Multi-Year Impact GOLD The Smarter Approach Trelleborg Marine & Infrastructure and Stein IAS
Individual Marketer of the Year WINNER Sven Dellagnolo, Transformation Master Sven Dellagnolo, Lexmark, Nominated by STEIN IAS
B2BI Icon Award WINNER Consideration Campaign EY, Ogilvy and MediaCom
ANA Members Choice: Best in Show Award WINNER Lenovo Late Night I.T. Lenovo and ClickOn Media
       
General Categories Award Level Campaign Name Team Credits
Account-Based Marketing GOLD Business-to-Ecosystem (B2E) ZS Associates and Quarry
  BRONZE Verizon Project Thor Verizon and MRM
  BRONZE Seamless Is More Software AG and Transmission
Agency Promotion GOLD Mower: "Making Fierce Friends" Mower
  SILVER B2B Originals Stein IAS
Augmented/Virtual Reality SILVER HPE Greetings from the Edge VR Experience Hewlett Packard Enterprise and GMR Marketing
Brand Purpose GOLD Trainers for Hire Degree and Edelman
  GOLD Equity@Work Kelly Services and Erich and Kallman
  SILVER Uncensored: Stories of Black professionals at Deloitte Green Dot Agency - Deloitte LLP
  BRONZE PwC's The New Equation PwC and R/GA
Channel Partner Program SILVER The "Pure Rewards VIP" Program Pure Storage and HMI Performance Incentives
Content Marketing GOLD Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
  SILVER The NEW Foundations of Advertising Measurement DISQO
  BRONZE Leadership in Action EY, MediaCom and WSJ The Trust
Corporate Branding Campaign GOLD The Art of Cells Thermo Fisher Scientific and Retina/Transiris
  GOLD Consideration Campaign EY, Ogilvy and MediaCom
  SILVER Creating Connections for Life Molex and Movéo
  SILVER Seamless Is More Software AG and Transmission
  BRONZE Trane Technologies Brand Platform Campaign Trane Technologies and Jack Morton
Corporate Identity Program SILVER Mower: "Making Fierce Friends" Mower
Corporate or Brand Website SILVER Mower: "Making Fierce Friends" Mower
  BRONZE Finastra.com Redesign Finastra and Elevated Third
Customer Experience GOLD Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
  GOLD Reimagining the "How America Saves" Experience Vanguard and Merkle B2B
  BRONZE Sinch.com Redesign Sinch and Elevated Third
Demand Generation: Large Enterprise GOLD Cat Trial 10: Tech Test Caterpillar Inc
  SILVER Qlik: Open Relationships Qlik and WHM Creative
  BRONZE “More Opportunities in More Places” Commercial & Industrial Energy Efficiency Program National Grid and Mower
Demand Generation: Small or Medium Business SILVER Accelerating Sendbird's Growth With Optimized Paid and SEO Sendbird and Walker Sands
  BRONZE Rework Work Envoy and The Mx Group
Digital Marketing Tools and Programs GOLD McCain Foods Supersized Selling Experience Merkle B2B
  GOLD Caring Gene® NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
  BRONZE Roam the Empire New York State Tourism Industry Association and Mower
Digital Transformation GOLD Interactive 3D World BDR Thermea Group and Jack Morton
  SILVER Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
Direct Mail, Flat or Dimensional GOLD Big Footprint Milwaukee Bucks and Bader Rutter
  BRONZE Business Platinum Premium Mailer Jak Creative Design
Email GOLD Tapping into the Psychology of Clean Label Ingredion Incorporated and Stein IAS
  SILVER Grant Thornton E-Newsletter Rebrand Grant Thornton LLP
Event Marketing Campaign GOLD Cisco Live 2021 Cisco and The XD Agency
  GOLD 2021 Small Business Impact Awards by Mastercard in Association with Bank of America Mastercard and Team Digital
  GOLD Elevating partner engagement Westcoast Cloud and The Marketing Practice
  SILVER Transforming an Iconic In-Person Walk into a Virtual Event Amid a Pandemic Boston Marathon Jimmy Fund Walk and Brodeur Partners
  SILVER Interactive 3D World BDR Thermea Group and Jack Morton
Influencer Marketing GOLD Lenovo Late Night I.T. Lenovo and ClickOn Media
  GOLD The Art of Cells Thermo Fisher Scientific and Retina/Transiris
Integrated Marketing Program: Large Enterprise GOLD The Art of Cells Thermo Fisher Scientific and Retina/Transiris
  SILVER Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
  SILVER IT After Dark Eaton and Jack Morton
  BRONZE Strivers Initiative Mastercard and McCann XBC
  BRONZE Intergenerational Wealth Transfer Campaign The Vanguard Group
Integrated Marketing Program: Small to Midsize Business GOLD Caring Gene® NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
  SILVER It's Time for Something New Tensar Corporation
  SILVER The Closer Twins The Change Company and This Machine by Agent3
  BRONZE As Connected: Connecting You to Your Customers Cox Communications and FCB Chicago
  BRONZE The acquisition engine Lenovo and The Marketing Practice
Lead Generation: Large Enterprise SILVER Brand Unchained GfK SE and alan. agency
  BRONZE Leveraging industry news to generate a record number of leads Pitney Bowes and BizMark
Lead Generation: Small/Medium Business SILVER As Connected: Connecting You to Your Customers Cox Communications and FCB Chicago
  BRONZE Lead Generation for a Disruptive Clean Air Solution for Manufacturers Duroair Technologies and INDUSTRIAL
Marketing on a Small Budget GOLD Quorum: How Deals Get Done Quorum Federal Credit Union and BizMark
  SILVER A Sustainably Sweeter World Ingredion Incorporated and Stein IAS
Media Strategy GOLD Trainers for Hire Degree and Edelman
  GOLD “More Opportunities in More Places” Commercial & Industrial Energy Efficiency Program National Grid and Mower
  SILVER Deloitte Forecasts Merry and Bright Holiday Season, but Not for All Deloitte and Brodeur Partners
  SILVER Let the network do the talking Aruba, a Hewlett Packard Enterprise Company and Transmission
Microsite or Landing Page GOLD The Wealth Platform Broadridge and BizMark
  SILVER A Microsite Making You Want DynaMoor Trelleborg Marine & Infrastructure and Stein IAS
Podcast SILVER Sustainability Leaders Podcast BMO
  BRONZE Joy@Work Kearney and Viewfinder Partners
Print Advertising (includes digital) GOLD ABB Ability™ eMine Campaign ABB and Mower
  GOLD Inspired by nature. Perfected by ABB. ABB and Mower
  SILVER Pioneer - Married a Farmer Pioneer and Bader Rutter
  SILVER Qlik: Open Relationships Print Qlik and WHM Creative
Pro Bono Campaign SILVER Roam the Empire New York State Tourism Industry Association and Mower
  BRONZE Bringing a 45-year-old women’s organization into a new era. TEMPO Milwaukee and Bader Rutter
Product Launch or Relaunch GOLD Shop Safe PayPal and Iris Worldwide
  GOLD Cisco Human x Nature Cisco Systems and MRM
  SILVER Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
  SILVER Maytag Commercial Laundry Relaunch Maytag Commercial Laundry and Nelson Schmidt
  SILVER The Launch of DynaMoor Trelleborg Marine & Infrastructure and Stein IAS
Proprietary Company Event (Single/Series) BRONZE Webinar education series: Photochromic Fest and ARcade VSP
Recruitment Marketing SILVER Driver Acquisition Showdown Lyft and Performance Art
Regional Spotlight Award: Northern California: Innovators GOLD Turn Data Into Doing Splunk and Just Global
  SILVER SAP Marketing Innovation for Sustained Audience Growth SAP Concur and Media Matters Worldwide
  BRONZE The Data Team Effect Databricks and Just Global
ROI/Growth GOLD Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
  SILVER Driver Acquisition Showdown Lyft and Performance Art
  SILVER Let the network do the talking Aruba, a Hewlett Packard Enterprise Company and Transmission
  BRONZE Markers, set go! O2 Business and The Marketing Practice
Sales Enablement Program GOLD An Arsenal of Sales Tools Pitney Bowes and BizMark
  GOLD Roam the Empire New York State Tourism Industry Association and Mower
  SILVER Ready to Reopen? Kloudspot and Retina/Transiris
  BRONZE With Love, From Hilton sales engagement collateral Hilton and Thinkwell Creative
Social Media GOLD Caring Gene® NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
  SILVER Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
  SILVER Roam the Empire New York State Tourism Industry Association and Mower
  SILVER The Art of Cells Thermo Fisher Scientific and Retina/Transiris
Thought Leadership GOLD Lenovo Late Night I.T. Lenovo and ClickOn Media
  SILVER Driving Travel Industry Recovery Through Data, Insights & Expertise Expedia Group Media Solutions and Crafted Communications
  SILVER Equity@Work Kelly Services and Erich and Kallman
  BRONZE Leadership in Action EY, MediaCom and WSJ The Trust
Trade Show or Conference GOLD Tableau Software Conference 2021 Tableau Software, DNA and TPN
  BRONZE With Love, From Hilton HIlton and Thinkwell Creative
Video Marketing GOLD Lenovo Late Night I.T. Lenovo and ClickOn Media
  GOLD The Art of Cells Thermo Fisher Scientific and Retina/Transiris
  SILVER Dell Technologies x McLaren Dell Technologies and McLaren Group
  SILVER Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
  BRONZE Consideration Campaign EY with Ogilvy and MediaCom
* In categories not listed, no winner awarded.