2026 B2 Awards Preliminary Winners List
The ANA is proud to announce the finalists for the 50th Annual B2 Awards!
This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 4 at the 2026 ANA Masters of B2B Marketing Conference, taking place June 1 - 5 in Chicago, IL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! Space is extremely limited, so be sure to register today!
The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing - defining B2B marketing excellence.
We hope you and your team can join us in-person or virtually to celebrate the winners - register here.
Winners are listed alphabetically by submission name within each category.
A.I./Emerging Technologies
Agents of change
Client: HP
Agency: Intercept
Genpact's Generative Brand
Client: Genpact
Agency: BBH
NA Marketing AI Propensity Engine
Client: Lenovo
Agency: OneSix
Account-Based Marketing
Driving Trust at Scale: Kyndryl’s Platform‑Led ABM for the DMV
Client: Kyndryl
Stock N' Roll
Client: Workday
Agency: Ogilvy
The Sustainability Surge
Client: UL Solutions
Agency: Agency 5S
B2B Marketplace Marketing
Ecolab ReadyDose
Client: Ecolab
Agency: Gravity Global
Microsoft: Yours to Build
Client: Microsoft
Agency: Code and Theory
The Melon Mogul
Client: PayPal Open
Agency: Razorfish
Brand Purpose
Carhartt - The Next Responders
Client: Carhartt
Agency: Mower
Keeping Promises
Client: Kaiser Permanente
Agency: Park & Battery
The Unsheltered Project
Client: Courage+
Agency: Bader Rutter
Brand Re-Positioning or Brand Evolution Campaign
Get More Done
Client: SAS Institute
Agency: McCann NY
Grainger: The Ones
Agency: Dentsu Creative
Pros Know
Client: Hilti., Inc.
Agency: Modco Media
Business to Government/Business to Public Sector Marketing
Every Student Connected & Ready for Life
Client: YouScience
ICU Medical - Nursing Nirvana
Client: ICU Medical
Agency: Mower
Trust the Data: How Unisys went analog to meet the Australian government's digital transformation decision makers
Client: Unisys
Agency: Designlogic
Channel Partner/Ecosystem Program
Click to Pay in Action: Visa, Adyen & Just Eat Takeaway.com
Client: Visa Europe Ltd
Agency: ChilliMint Europe Ltd
Diageo Academy of Beverage Leadership
Client: Diageo North America
Agency: Enthuse
Wesco’s Customer Loyalty Program
Client: Wesco
Content Marketing
Cigna Healthcare's Magic Sounds
Client: Cigna Healthcare
Agency: McCann
Intuit QuickBooks x The Fixer
Client: Intuit QuickBooks
Agency: Initiative Media Agency / Omnicom
The Experience Gap: AI's Imminent Impact on CX
Agency: Code and Theory
Corporate Identity Program
CFM Brand Evolution
Client: CFM
Agency: tmp
Love The Solve
Client: Acxiom
Agency: Park & Battery
The Ambassador Era: The Badge We Share
Client: GardaWorld Security
Corporate or Brand Website
Holganix
Client: HOLGANIX
Agency: LUDWIG+
Stanley Black & Decker Project Polaris
Client: Stanley Black & Decker
T. Rowe Price
Client: T. Rowe Price
Agency: Code and Theory
Customer Experience
Henry Schein: Transforming E-commerce for a Global Medical Supply & Solutions Leader
Client: Henry Schein
Agency: Code and Theory
Stanley Black & Decker Project Polaris
Client: Stanley Black & Decker
T. Rowe Price: Designing for Trust, Efficiency and Growth
Client: T. Rowe Price
Client: Code and Theory
Demand Generation: Large Enterprise
AI Propensity Engine for Demand Generation
Client: Lenovo
Agency: OneSix
Confluence: Set Knowledge Free
Agency: Noble People
From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine
Client: Unisys
Demand Generation: Small or Medium Business
Justworks: Fueling Small Business Momentum
Agency: Noble People
Talking Commercial Plumbing
Client: Roto-Rooter
Agency: Park & Battery
The Mid-Market Growth Program
Client: Curative
Agency: Alloy Marketing
Digital Marketing Tools and Programs
Business Communication Intelligence Platform
Client: Confidential client
Agency: RRD
Stock N' Roll
Client: Workday
Agency: Ogilvy
T. Rowe Price: Designing for Trust, Efficiency and Growth
Client: T. Rowe Price
Agency: Code and Theory
Direct Mail, Flat or Dimensional
Kick the Dirt, Keep the Work
Client: Vermeer Corporation
Personalization Meets Affordability at The Tile Shop
Client: The Tile Shop
Agency: RRD
Ultimate Workspace Kit
Client: Logitech
Agency: Targa Media
Advisor Decision Engine
Client: Kestra Holdings
Carhartt - The Next Responders
Client: Carhartt
Agency: Mower
We Proudly Serve Starbucks® Beverage Program
Client: Nestlé Professional Solutions
Agency: Amp Agency
Event Marketing Campaign
Ex Parte at Nasdaq
Client: Esquire Bank
Agency: Park & Battery
Pegafest
Client: Pega
Agency: Pretzl
Those who dream of transformative flight, love E2
Client: Embraer Commercial Aviation
Agency: Gravity Global
Field Marketing & Sales Enablement
Frontline Brand Building
Client: Heaven Hill
Agency: Green House
Stock N' Roll
Client: Workday
Agency: Ogilvy
Workday Illuminate Tour 2025
Client: Workday
Agency: MAKR
Industry Sector Spotlight Award: Banking and Financial Services
Brand Evolution and Launch of the "Let's Get More from Money" Campaign.
Client: Huntington Bank
Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
T. Rowe Price: Designing for Trust, Efficiency and Growth
Client: T. Rowe Price
Agency: Code and Theory
Industry Sector Spotlight Award: Business and Professional Services
Boxes aren't the only thing we're big on
Client: Tritax Big Box
Agency: Stein
From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine
Client: Unisys
Talking Commercial Plumbing
Client: Roto-Rooter
Agency: Park & Battery
Industry Sector Spotlight Award: Technology
Game the Green
Client: Comcast Business
Agency: Goodby Silverstein & Partners
Go BIG with BigQuery: Winning the AI leader’s mindshare
Client: Google Cloud
Put AI to Work for People
Client: ServiceNow
Agency: TBWA\Chiat\Day Los Angeles
Influencer Marketing
AI under the influence
Client: Microsoft
Agency: Intercept
Mack Hotel: Where Comfort Meets the Road
Client: Mack Trucks
Agency: Stein
Tested to Trusted: Making Tire Technology Matter to Fleets
Client: Michelin
Agency: Signal Theory
Integrated Marketing Program: Large Enterprise
Performance Unplugged
Client: Qualcomm
Agency: Transmission
Unisys x Benjamin Moore: "A Masterpiece of Cloud Innovation"
Client: Unisys
Agency: TBWA\Chiat\Day Los Angeles
Zero Legacy
Client: Slalom
Agency: Special Operations Studios
Integrated Marketing Program: Small to Midsize Business
Carhartt - The Next Responders
Client: Carhartt
Agency: Mower
Digital Ready Grants: It could be you
Client: Verizon
Agency: CRMOne
Talking Commercial Plumbing
Client: Roto-Rooter
Agency: Park & Battery
International B2B Marketing Campaign
A Beautiful Working World
Client: LHH
Agency: Boldspace
Go BIG with BigQuery: Winning the AI leader’s mindshare
Client: Google Cloud
Those who dream of transformative flight, love E2
Client: Embraer Commercial Aviation
Agency: Gravity Global
Lead Generation: Small, Midsize, & Large Enterprise
From Insight to Impact: How Unisys Created Real Results by Building an Intent Engine
Client: Unisys
Microsoft: Yours to Build
Client: Microsoft
Agency: Code and Theory
Verizon Business Innovation Sessions
Client: Verizon Business Group
Agency: CIVIC
Media Strategy
Brand to Demand for MongoDB
Client: MongoDB
Agency: Transmission
Seamless
Client: Basis
Talking Commercial Plumbing
Client: Roto-Rooter
Agency: Park & Battery
Out-of-Home Advertising
Don't Get SaaD: How Rippling Engineered OOH Omnipresence to Solve the SaaS Friction.
Client: Rippling
Agency: OneScreen.ai
Redirecting the Spotlight
Client: KPMG LLP
Agency: Initiative
Trust the Data: How Unisys went analog to meet the Australian government's digital transformation decision makers
Client: Unisys
Agency: Designlogic
Podcast
Projectified®: The Can’t-Miss Podcast for Project Professionals
Client: Project Management Institute
Agency: The MX Group
The Unshakeables Podcast
Client: Chase for Business
Agency: Quigley-Simpson
The Visibility Gap: Women's Health Season 2
Client: Cigna Healthcare
Agency: McCann
Product Launch or Relaunch
CoCounsel Launch: Winning Trust in the Age of AI
Client: Thomson Reuters
Agency: tmp
Crisis24 AiiA Powered by Palantir
Client: Crisis24 AiiA (A GardaWorld Business Unit)
Agency: GardaWorld Security Corporation
Microsoft: Yours to Build
Client: Microsoft
Agency: Code and Theory
Proprietary Company Event (Single/Series)
Amazon Ads: Seller Speedway
Client: Amazon Ads
Agency: Code and Theory
Amazon unBoxed 2025
Client: Amazon Ads
Agency: Salt Productions
Ex Parte at Nasdaq
Client: Esquire Bank
Agency: Park & Battery
Social Media
Carhartt - The Next Responders
Client: Carhartt
Agency: Mower
EY at Strategic Growth Forum
Client: EY
Those who dream of transformative flight, love E2
Client: Embraer Commercial Aviation
Agency: Gravity Global
Thought Leadership
Data and AI Impact Report: The Trust Imperative
Client: SAS Institute Inc.
Genetics Thought Leadership Campaign - Labcorp
Client: Labcorp
Agency: Digitas
Leading the brand-to-demand conversation in B2B
Agency: Stein
Trade Show or Conference
Amazon Ads: Seller Speedway
Client: Amazon Ads
Agency: Code and Theory
GEARWRENCH SEMA 2026
Client: Apex Tool Group – GEARWRENCH
Agency: Signal Theory
Mower Mania
Agency: Mower
Video Marketing
Cboe - Life is Better With Options
Client: Cboe Global Markets
Agency: tms
Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
Money in Harmony
Client: FIS
Agency: Sid Lee, USA
Winners are listed alphabetically by submission name within each category. Gold, Silver, and Bronze winners will be announced at the B2 Awards Gala on Thursday, June 4, 2026, during the Masters of B2B Conference in Chicago, IL.
Finalists for the Top Awards are still being determined: Small Agency of the Year, Midsize Agency of the Year, Large Agency of the Year, B2B Data Excellence, B2B Marketing Team of the Year, and Multi-Year Impact.