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  • Business-to-Ecosystem (B2E)
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Business-to-Ecosystem (B2E)

Category

Account-Based Marketing

Description

Winner Status: GOLD

Client/Brand: ZS Associates
Agency: Quarry

Headline:
Global professional services firm ZS launches multi-touch, multi-channel 1:Few ABM play that generates 100% account engagement, opens C-Suite doors and influences $40M in net-new revenue.

Campaign Summary:
Consulting firm ZS had a big story to tell, but flew under the radar with change-makers. To gain mindshare and build key relationships, ZS launched a multi-touch, multi-channel ABM campaign. The result? 100% account engagement across 30 biopharma accounts, thousands of net-new marketable contacts and $40M in incremental 2021 revenues.

Client Team Credits:
Megan Wolfe
Kelly  Urkov
AnnMarie  Gray
Rebecca  Knutsen
Neil  Warner
Kristin  Zaslavsky
Abhishek Sharma
 
 
 

Agency Team Credits:
Alison Spehar
Sarah  Harwood
Mark  Heine
David  Chirakal
Dave  Whyte
 
 
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Winner Status

  • GOLD
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