Winner Status: GOLD
Client/Brand: ZS Associates
Global professional services firm ZS launches multi-touch, multi-channel 1:Few ABM play that generates 100% account engagement, opens C-Suite doors and influences $40M in net-new revenue.
Consulting firm ZS had a big story to tell, but flew under the radar with change-makers. To gain mindshare and build key relationships, ZS launched a multi-touch, multi-channel ABM campaign. The result? 100% account engagement across 30 biopharma accounts, thousands of net-new marketable contacts and $40M in incremental 2021 revenues.
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