Cisco Human x Nature
Category
Product Launch or Relaunch
Description
Winner Status: GOLD
Client/Brand: Cisco Systems
Agency: MRM
Headline:
Cisco's smart building solutions relaunch campaign delivered a 155% lift in perception of Cisco as "environmentally conscious" and motivated 68% of prospects to learn more.
Campaign Summary:
The campaign for the successful relaunch of Cisco’s smart building solutions inspired business and IT decision makers on the role that IT and technology can play to drive sustainability. The multichannel campaign spans video, web, digital, social and radio.
Client Team Credits:
Michele Janes
Patti Cocciolo
Dennis Lim
Aaron Kennedy
Andrew Reed
Holly Couden
Agency Team Credits:
Melissa Ditson
Ly Nguyen
Allison Choy
Kevin Peaslee
John Williams
Paul Butterfield
Tani Yasso
Madyson Cohen
Chris Froelich
Taylor Crane
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- GOLD