Winner Status: SILVER

Client/Brand: n/a
Agency: Media Matters Worldwide

Headline:
By targeting companies based on intent, we were able to identify additional revenue streams for SAP.

Campaign Summary:
B2B marketers often rely on the quickest and cheapest method of attaining high volumes of leads, which usually means mass content syndication. Thanks to a great partnership with our client, SAP allowed us to introduce new vehicles and content to their mix, widen our perceived target audiences.

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