Into the Breach
Category
Digital Transformation
Description
Winner Status: GOLD
Client/Brand: Microsoft Canada
Agency: Intercept
Headline:
Into the Breach is the new best practice for driving software purchases and consumption
Campaign Summary:
To engage Information Security professionals, we created “Into the Breach”, a video game experience where InfoSec professionals step into the role of a Cyber Defense Analyst whose organization is under cyberattack. Their challenge was to discover the breach, identify the cause, and resolve it using Microsoft cybersecurity tools.
Client Team Credits:
Syed Zahidi
Natalia Przech
Sean Kosticin
Agency Team Credits:
Richard Pay
Claudia Chan
Shaheen Yazdani
Daisy Magboo
Samantha Schneider
Anjanaa Santhanam
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- GOLD