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  • Creativity in B2B We Need to Talk About It!
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Creativity in B2B We Need to Talk About It!

Category

TOP AWARD: Midsize Agency of the Year

Description

Winner Status: GOLD

Client/Brand:
Agency: Stein IAS

Headline:
While achieving 95% staff and client retention, we delivered £13.4M/$16M in top-line growth and a 13% increase in operating profit, both agency bests.

Campaign Summary:
Stein IAS leads the B2B conversation on creativity, delivering keynotes at the big events from Cannes to Phoenix. Creative effectiveness is a key tenet of the agency’s business strategy, driving outstanding results for clients and helping the agency win 11 new accounts in the past year.

Client Team Credits:
 
 
 
 
 
 
 
 
 
 

Agency Team Credits:
The team at Stein IAS
 
 
 
 
 
 
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Winner Status

  • GOLD
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The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

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