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  • Enlightening employers with a modern approach to mental health care
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Enlightening employers with a modern approach to mental health care

Category

Account-Based Marketing

Description

Winner Status: BRONZE

Client/Brand: Guardian Life, Group Benefits
Agency: N/A

Headline:
Guardian is reaching employers with modern, proactive and personalized mental health benefits for their employees and their families.

Campaign Summary:
This one-to-many ABM campaign highlighted the impact mental health issues have on employees, their families and their employer. By using multiple digital marketing tactics to reach our target audiences, track engagement and build attribution, we were able to deliver 20X our goal.

Client Team Credits:
Kristin Ryan
Christine Flannery
Melissa Rothchild
Jennifer Ginsberg
Chris Gilbert
Matt Guenin
Ryan Wang
Glenda Trejo
 
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Winner Status

  • BRONZE
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