Enlightening employers with a modern approach to mental health care
Category
Account-Based Marketing
Description
Winner Status: BRONZE
Client/Brand: Guardian Life, Group Benefits
Agency: N/A
Headline:
Guardian is reaching employers with modern, proactive and personalized mental health benefits for their employees and their families.
Campaign Summary:
This one-to-many ABM campaign highlighted the impact mental health issues have on employees, their families and their employer. By using multiple digital marketing tactics to reach our target audiences, track engagement and build attribution, we were able to deliver 20X our goal.
Client Team Credits:
Kristin Ryan
Christine Flannery
Melissa Rothchild
Jennifer Ginsberg
Chris Gilbert
Matt Guenin
Ryan Wang
Glenda Trejo
Agency Team Credits:
Additional Contributor:
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Winner Status
- BRONZE