Winner Status: BRONZE

Client/Brand: Carhartt Company Gear
Agency: Mower

Headline:
The combined efforts of sales and marketing have resulted in an incredible 95% increase in revenue, and 149% increase in sales in just 10 months.

Campaign Summary:
Carhartt® enjoys massive brand awareness with consumers. But for decision makers looking to purchase uniforms, their business segment – Carhartt Company Gear™ – was relatively unknown. Our strategy: position Carhartt as more than uniform, but a business advantage that can increase employee engagement, signal success to customers and elevate performance.

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