“No Compromise” by Chevron Lubricants
Category
Direct Mail, Flat or Dimensional
Description
Winner Status: SILVER
Client/Brand: Chevron
Agency: Quarry
Headline:
This targeted educational campaign reached 98% of accounts and saw 59% contact level engagement with the video direct mailer.
Campaign Summary:
When a business depends on engines to get the job done, maintenance and repair costs can make or break profitability. This ABM campaign used impactful direct mail to get decision makers to understand the critical role of engine oil and how the right one can solve big operational pain points.
Client Team Credits:
Monica Burnick
Walt Collier
Agency Team Credits:
Mark Heine
James Betteridge
Igor Andrade
Peter Harrington
Rick Payne
Carolyn Niebel
Nina Tosic
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER