Winner Status: GOLD

Client/Brand: Volvo Trucks
Agency: Code and Theory

Headline:
Designing a state of the art digital experience to introduce Volvo Trucks North America’s biggest product launch in 25 years.

Campaign Summary:
B2B is often characterized by slower adoption of technological advancements. Volvo Trucks shattered the mold with the redesign of their flagship VNL long-haul truck, proving premium is more than just a product with a campaign that became a stepping stone into the future of the heavy-duty truck and transportation industries.

Client Team Credits:
Magnus Koeck
Seth Gruber
Fredrik Klevenfeldt
Will  Bender
Rick Giamportone
Sidney Donovant
Joe Salling
Zoe Beykirch
Becky  Medlin
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


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