Esquire Bank: Succeed Boldly
Category
Digital Transformation
Description
Winner Status: SILVER
Client/Brand: Esquire Bank
Agency: Park & Battery
Headline:
Esquire now generates 50%+ of law firm lending clients from digital marketing, increasing commercial lending an average of 30% each of the past four years.
Campaign Summary:
A lot of B2B marketers talk about digital transformation, but few actually follow through. Esquire Bank is one of them, transforming traditional, referral-based marketing into technology-powered, omni-channel, hyper-personalized campaigns.
Client Team Credits:
Kyall Mai
Andrew Grippo
Brianna Fuoco
John Zhang
Agency Team Credits:
Ted Kohnen
Michael Ruby
Rebecca Falk
Kristen Kremkau
Jenny Truong
Matt Dignan
Daniel Santos
Nick Patrick
Ricardo Weibezahn
Mollie McKinley
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER