Winner Status: BRONZE

Client/Brand: VMWare
Agency: The Marketing Practice

Headline:
1:1 ABM allowed VMware to carve a new niche in a complex customer landscape, securing 190% of pipeline target in the process.

Campaign Summary:
GE and its new entity, GE Vernova, needed to cut costs by 40%. To shift itself out of the ‘at-risk’ supplier category, and into the role of cost-reduction enabler, VMware ran a 1:1 ABM campaign which fired the imaginations of new exec-level contacts and delivered 190% of pipeline target.

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