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  • Amazon Ads: From Ads to Zeitgeist
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Amazon Ads: From Ads to Zeitgeist

Category

Thought Leadership

Description

Winner Status: BRONZE

Client/Brand: Amazon Ads
Agency: N/A

Headline:
Surpassed campaign goals in reaching marketing decision makers with engaging content, driving consideration of Amazon Ads, and shifting key brand perceptions

Campaign Summary:
In 2024, Amazon Ads partnered with Crowd DNA to launch “From Ads to Zeitgeist”—a global research study focused on the relationship between culture and advertising. Combining thorough analysis, creative storytelling, and a refreshing visual design, the report delivered compelling insights that were amplified across an array of marketing channels.

Client Team Credits:
Deirdre Buckingham
Fiona Green
Robert  Norman
Lauren Ingerman
Tashajara Riddell
Anna Svoboda
Hannah Phillips
Rachel Shelton
Angela Jones
Carly Zipp

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Winner Status

  • BRONZE
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About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

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